FAIRFAX, Va., Nov. 29, 2010 /PRNewswire/ — Which stores were most talked about on Twitter leading up to Black Friday? To find out, E.Life, a social media monitoring and analysis vendor, used its Tweetmeter software to track nine of the top retail brands from November 18 through November 25. More than 281,000 tweets were analyzed.
Fairfax, VA (November 26, 2010)―Which stores were most talked about on Twitter leading up to Black Friday? To find out, E.Life, a social media monitoring and analysis vendor, used its Tweetmeter software to track nine of the top retail brands from November 18 through November 25. More than 281 thousand tweets were analyzed. The results show that the most-mentioned store was Walmart, with 156000 tweets over the one-week period. Walmart received more than twice as many tweets as any of the other brands that were monitored, demonstrating how extensively the brand has permeated the retail landscape around the world. Best Buy and Macy’s were closely tied for second place, with 47552 and 41950 tweets respectively. Of the nine brands, J.C. Penney’s received the fewest tweets, with just 202 people tweeting about the brand.
Other findings include:
The following retail store brands were tracked: Best Buy, J.C. Penney, Kohl’s, Macy’s, Radio Shack, Sears, Target, Toys R Us, Walmart. The full results are published in a PowerPoint presentation at http://www.slideshare.net/ElifeUS.
The monitoring was accomplished using E.Life’s social media and monitoring software, Tweetmeter. Tweetmeter tracks and stores all tweets that mention a specific brand or phrase. The software analyzes the tweets and provides 16 reports that help brand managers understand how consumers are engaging with their brand, determine the best ways to respond, and report on the success of their social media initiatives. The reports track phrases mentioned in conjunction with the brand, hashtags, positive vs. negative tweets, influencers, re-tweets, trends, and tweets by time of day. A free 14-day trial of Tweetmeter is available at www.elifemonitor.com.
About E.Life
E.Life (www.elifemonitor.com) is a social media monitoring and analysis vendor that provides social media marketing managers with the information they need to monitor, measure, and report on the success of their social media initiatives. The company’s flagship product, Tweetmeter, monitors Twitter for tweets about a brand – or the brand’s competitors – in any language and any country. Founded in 2004, the company is active in six countries, including the United States, Brazil, Germany and the United Kingdom.
Contact: Georgia Ferretti, E.Life Monitor, georgiaferretti@elifemonitor.com, +1 703-537-9394
FAIRFAX, Va., Oct. 29 /PRNewswire/ — What candy brands are being talked about on Twitter in the week leading up to Halloween? E.Life, a social media monitoring and analysis vendor, tracked 11 top candy brands from October 20 to October 27 to find out. The results show that the most-mentioned candy was Snickers, with 5303 tweets over the one-week period. Candy corn came in second, with 4592 tweets. Hershey’s was third, with 3591 mentions. 100 Grand received the fewest tweets, with just 46 people tweeting about the brand.
Fairfax, VA (October 29, 2010)―What candy brands are being talked about on Twitter in the week leading up to Halloween? E.Life, a social media monitoring and analysis vendor, tracked 11 top candy brands from October 20 to October 27 to find out. The results show that the most-mentioned candy was Snickers, with 5303 tweets over the one-week period. Candy corn came in second, with 4592 tweets. Hershey’s was third, with 3591 mentions. 100 Grand received the fewest tweets, with just 46 people tweeting about the brand.
Other findings include:
The following brands were tracked: Snickers, Hershey, Reese’s, Twix, Milky Way, Kit Kat, Butterfinger, Nestle Crunch, 3 Musketeers, and 100 Grand. The phrase “candy corn” was included, even though it does not refer to a specific brand, because it consistently appears in Google’s top search phrases relating to Halloween.
The full results are published in a PowerPoint presentation at http://www.slideshare.net/ElifeUS
The monitoring was accomplished using E.Life’s social media and monitoring software, Tweetmeter. Tweetmeter tracks and stores all tweets that mention a specific brand or phrase. The software analyzes the tweets and provides 16 reports that help brand managers understand how consumers are engaging with their brand, determine the best ways to respond, and report on the success of their social media initiatives. The reports track phrases mentioned in conjunction with the brand, hashtags, positive vs. negative tweets, influencers, re-tweets, trends, and tweets by time of day. A free 14-day trial of Tweetmeter is available at www.elifemonitor.com.
About E.Life
E.Life (www.elifemonitor.com) is a social media monitoring and analysis vendor that provides social media marketing managers with the information they need to monitor, measure, and report on the success of their social media initiatives. The company’s flagship product, Tweetmeter, monitors Twitter for tweets about a brand – or the brand’s competitors – in any language and any country. Founded in 2004, the company is active in six countries, including the United States, Brazil, Germany and the United Kingdom.
Contact: Georgia Ferretti, E.Life Monitor, georgiaferretti@elifemonitor.com, +1 703-537-9394
info@elifemonitor.com
United Kingdom
Denise Neves
skype: denisenevesbr
+44 79 0069 3024
Germany
Jairson Vitorino
skype: jairsonvitorino
+49 163 927 0708
Copyright® elife.com.br all rights reserved
