{"id":279,"date":"2016-07-21T15:35:43","date_gmt":"2016-07-21T15:35:43","guid":{"rendered":"http:\/\/teste.elifeportugal.com\/?page_id=279"},"modified":"2026-10-21T19:33:15","modified_gmt":"2026-10-21T22:33:15","slug":"blog","status":"publish","type":"page","link":"https:\/\/elife.com.br\/index.php\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<div class=\"wp-block-group el-blog\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg\" alt=\"\" class=\"wp-image-1072\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg 800w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04-300x152.jpg 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04-768x389.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"color:#ffffff;background-color:#2a2a2a;padding-top:28px;padding-right:28px;padding-bottom:28px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-93e08dbd wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">BUZZMONITOR ADLYTICS: A FERRAMENTA QUE EST\u00c1 DO LADO DO ANUNCIANTE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jairson Vitorino, CTO do Buzzmonitor, explica o funcionamento da ferramenta e quais as vantagens para profissionais de media que querem otimizar o ROI das suas campanhas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" style=\"border-radius:0px;color:#666666;background-color:#ebebeb\">Ler artigo completo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size_02.png\" alt=\"\" class=\"wp-image-1074\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size_02.png 800w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size_02-300x152.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size_02-768x389.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"color:#ffffff;background-color:#2a2a2a;padding-top:28px;padding-right:28px;padding-bottom:28px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-93e08dbd wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">OS 4PS DE MARKETING E O MONITORAMENTO DE REDES SOCIAIS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O cl\u00e1ssico mix de marketing \u201c4Ps\u201d pode ser muito \u00fatil tamb\u00e9m ao planejar a\u00e7\u00f5es e, inclusive, definir assuntos priorit\u00e1rios para monitorar e gerar insights nas redes sociais.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/elife.com.br\/index.php\/2013\/02\/07\/os-4ps-de-marketing-e-o-monitoramento-de-redes-sociais\/\" style=\"border-radius:0px;color:#666666;background-color:#ebebeb\">Ler artigo completo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>BUZZMONITOR ADLYTICS: A FERRAMENTA QUE EST\u00c1 DO LADO DO ANUNCIANTE Jairson Vitorino, CTO do Buzzmonitor, explica o funcionamento da ferramenta e quais as vantagens para profissionais de media que querem otimizar o ROI das suas campanhas. OS 4PS DE MARKETING E O MONITORAMENTO DE REDES SOCIAIS O cl\u00e1ssico mix de marketing \u201c4Ps\u201d pode ser muito [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-279","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"BUZZMONITOR ADLYTICS: A FERRAMENTA QUE EST\u00c1 DO LADO DO ANUNCIANTE Jairson Vitorino, CTO do Buzzmonitor, explica o funcionamento da ferramenta e quais as vantagens para profissionais de media que querem otimizar o ROI das suas campanhas. OS 4PS DE MARKETING E O MONITORAMENTO DE REDES SOCIAIS O cl\u00e1ssico mix de marketing \u201c4Ps\u201d pode ser muito [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T22:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/\",\"name\":\"Blog - Elife Brasil\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/blog_featured_image_size-04.jpg\",\"datePublished\":\"2016-07-21T15:35:43+00:00\",\"dateModified\":\"2026-10-21T22:33:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/#primaryimage\",\"url\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/blog_featured_image_size-04.jpg\",\"contentUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/blog_featured_image_size-04.jpg\",\"width\":800,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/elife.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#website\",\"url\":\"https:\\\/\\\/elife.com.br\\\/\",\"name\":\"Elife Brasil\",\"description\":\"We deliver insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elife.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog - Elife Brasil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elife.com.br\/index.php\/blog\/","og_locale":"pt_BR","og_type":"article","og_title":"Blog - Elife Brasil","og_description":"BUZZMONITOR ADLYTICS: A FERRAMENTA QUE EST\u00c1 DO LADO DO ANUNCIANTE Jairson Vitorino, CTO do Buzzmonitor, explica o funcionamento da ferramenta e quais as vantagens para profissionais de media que querem otimizar o ROI das suas campanhas. OS 4PS DE MARKETING E O MONITORAMENTO DE REDES SOCIAIS O cl\u00e1ssico mix de marketing \u201c4Ps\u201d pode ser muito [&hellip;]","og_url":"https:\/\/elife.com.br\/index.php\/blog\/","og_site_name":"Elife Brasil","article_modified_time":"2026-10-21T22:33:15+00:00","og_image":[{"width":800,"height":405,"url":"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/elife.com.br\/index.php\/blog\/","url":"https:\/\/elife.com.br\/index.php\/blog\/","name":"Blog - Elife Brasil","isPartOf":{"@id":"https:\/\/elife.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elife.com.br\/index.php\/blog\/#primaryimage"},"image":{"@id":"https:\/\/elife.com.br\/index.php\/blog\/#primaryimage"},"thumbnailUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg","datePublished":"2016-07-21T15:35:43+00:00","dateModified":"2026-10-21T22:33:15+00:00","breadcrumb":{"@id":"https:\/\/elife.com.br\/index.php\/blog\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elife.com.br\/index.php\/blog\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/elife.com.br\/index.php\/blog\/#primaryimage","url":"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg","contentUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/07\/blog_featured_image_size-04.jpg","width":800,"height":405},{"@type":"BreadcrumbList","@id":"https:\/\/elife.com.br\/index.php\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/elife.com.br\/"},{"@type":"ListItem","position":2,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/elife.com.br\/#website","url":"https:\/\/elife.com.br\/","name":"Elife Brasil","description":"We deliver insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elife.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"luiz.machado","author_link":"https:\/\/elife.com.br\/index.php\/author\/luiz-machado\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"BUZZMONITOR ADLYTICS: A FERRAMENTA QUE EST\u00c1 DO LADO DO ANUNCIANTE Jairson Vitorino, CTO do Buzzmonitor, explica o funcionamento da ferramenta e quais as vantagens para profissionais de media que querem otimizar o ROI das suas campanhas. OS 4PS DE MARKETING E O MONITORAMENTO DE REDES SOCIAIS O cl\u00e1ssico mix de marketing \u201c4Ps\u201d pode ser muito&hellip;","_links":{"self":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/pages\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":11,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/pages\/279\/revisions"}],"predecessor-version":[{"id":8275,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/pages\/279\/revisions\/8275"}],"wp:attachment":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}