{"id":286,"date":"2016-07-21T15:47:03","date_gmt":"2016-07-21T15:47:03","guid":{"rendered":"http:\/\/teste.elifeportugal.com\/?page_id=286"},"modified":"2026-10-21T19:30:47","modified_gmt":"2026-10-21T22:30:47","slug":"papers-e-ebooks","status":"publish","type":"page","link":"https:\/\/elife.com.br\/index.php\/papers-e-ebooks\/","title":{"rendered":"Papers e Ebooks"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<div class=\"wp-block-group el286-s1\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group el286-s2\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center el286-title\">\u00daLTIMOS PAPERS E EBOOKS<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group el286-s3\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates el-posts wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2023\/08\/09\/conversational-commerce-dados-insights-e-experiencia-no-atendimento-da-coca-cola\/\" aria-label=\"Conversational Commerce: Dados, insights e experi\u00eancia no atendimento da Coca-Cola\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/08\/Thumb-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2023\/08\/09\/conversational-commerce-dados-insights-e-experiencia-no-atendimento-da-coca-cola\/\">Conversational Commerce: Dados, insights e experi\u00eancia no atendimento da Coca-Cola<\/a><time datetime=\"2023-08-09T10:05:00-03:00\" class=\"wp-block-latest-posts__post-date\">9 de agosto de 2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Compras por canais de conversa, como Instagram, Facebook e WhatsApp, s\u00e3o parte de uma tend\u00eancia que se torna\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2023\/08\/09\/conversational-commerce-dados-insights-e-experiencia-no-atendimento-da-coca-cola\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Conversational Commerce: Dados, insights e experi\u00eancia no atendimento da Coca-Cola<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2023\/05\/25\/callback-ebook-gratuito-com-dados-insights-e-as-melhores-praticas-para-retornar-chamadas-dos-clientes\/\" aria-label=\"Callback: Ebook gratuito com dados, insights e as melhores pr\u00e1ticas para retornar chamadas dos clientes\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"398\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/05\/Ebook-Callback.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2023\/05\/25\/callback-ebook-gratuito-com-dados-insights-e-as-melhores-praticas-para-retornar-chamadas-dos-clientes\/\">Callback: Ebook gratuito com dados, insights e as melhores pr\u00e1ticas para retornar chamadas dos clientes<\/a><time datetime=\"2023-05-25T14:20:23-03:00\" class=\"wp-block-latest-posts__post-date\">25 de maio de 2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Toda empresa com uma central telef\u00f4nica j\u00e1 passou por momentos em que o fluxo de liga\u00e7\u00f5es era t\u00e3o alto, que clientes tiveram que ficar esperando na linha. Mas existe uma alternativa simples para essa situa\u00e7\u00e3o: a t\u00e9cnica de callback.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2023\/01\/30\/tendencias-2023-prepare-se-para-um-ano-de-sucesso-com-o-novo-ebook-da-elife\/\" aria-label=\"Tend\u00eancias 2023: prepare-se para um ano de sucesso com o novo ebook da Elife\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"410\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/01\/Tendencias-Elife-2023.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2023\/01\/30\/tendencias-2023-prepare-se-para-um-ano-de-sucesso-com-o-novo-ebook-da-elife\/\">Tend\u00eancias 2023: prepare-se para um ano de sucesso com o novo ebook da Elife<\/a><time datetime=\"2023-01-30T08:27:00-03:00\" class=\"wp-block-latest-posts__post-date\">30 de janeiro de 2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Para estar sempre um passo \u00e0 frente dos seus concorrentes, as marcas precisam encontrar formas de satisfazer os\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2023\/01\/30\/tendencias-2023-prepare-se-para-um-ano-de-sucesso-com-o-novo-ebook-da-elife\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Tend\u00eancias 2023: prepare-se para um ano de sucesso com o novo ebook da Elife<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/28\/o-que-funciona-no-atendimento-online-baixe-ebook-e-tenha-acesso-a-dados-reais\/\" aria-label=\"O que funciona no atendimento online? Baixe ebook e tenha acesso a dados reais\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"240\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2022\/09\/banner_ebook_atendimento-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/28\/o-que-funciona-no-atendimento-online-baixe-ebook-e-tenha-acesso-a-dados-reais\/\">O que funciona no atendimento online? Baixe ebook e tenha acesso a dados reais<\/a><time datetime=\"2022-09-28T16:03:51-03:00\" class=\"wp-block-latest-posts__post-date\">28 de setembro de 2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Nos \u00faltimos anos n\u00f3s assistimos as redes sociais protagonizarem as principais formas de intera\u00e7\u00e3o entre consumidores e empresas.\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/28\/o-que-funciona-no-atendimento-online-baixe-ebook-e-tenha-acesso-a-dados-reais\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: O que funciona no atendimento online? Baixe ebook e tenha acesso a dados reais<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/16\/cases-de-sucesso-e-dados-para-construir-experiencias-incriveis-com-clientes\/\" aria-label=\"Cases de sucesso e dados para construir experi\u00eancias incr\u00edveis com clientes\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2022\/09\/CASES-DE-SUCESSO-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/16\/cases-de-sucesso-e-dados-para-construir-experiencias-incriveis-com-clientes\/\">Cases de sucesso e dados para construir experi\u00eancias incr\u00edveis com clientes<\/a><time datetime=\"2022-09-16T12:16:33-03:00\" class=\"wp-block-latest-posts__post-date\">16 de setembro de 2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Para marcar a data do Dia do Cliente, comemorado em 15 de setembro, a Elife resolveu compartilhar com\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/16\/cases-de-sucesso-e-dados-para-construir-experiencias-incriveis-com-clientes\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Cases de sucesso e dados para construir experi\u00eancias incr\u00edveis com clientes<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/08\/as-oportunidades-da-nova-lei-do-sac-para-a-automacao-dos-canais-de-atendimento\/\" aria-label=\"As oportunidades da Nova Lei do SAC para a automa\u00e7\u00e3o dos canais de atendimento\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2022\/09\/Criativos_E-bookSac_01.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/08\/as-oportunidades-da-nova-lei-do-sac-para-a-automacao-dos-canais-de-atendimento\/\">As oportunidades da Nova Lei do SAC para a automa\u00e7\u00e3o dos canais de atendimento<\/a><time datetime=\"2022-09-08T23:07:46-03:00\" class=\"wp-block-latest-posts__post-date\">8 de setembro de 2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">A partir do dia 3 de outubro, empresas que realizam atendimento ao consumidor por meio do SAC precisam\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2022\/09\/08\/as-oportunidades-da-nova-lei-do-sac-para-a-automacao-dos-canais-de-atendimento\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: As oportunidades da Nova Lei do SAC para a automa\u00e7\u00e3o dos canais de atendimento<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2022\/03\/16\/gestao-de-relacionamento-uma-abordagem-integrada-da-experiencia-do-consumidor\/\" aria-label=\"Ebook I Gest\u00e3o de relacionamento: uma abordagem integrada da experi\u00eancia do consumidor\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"389\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2022\/03\/Elife-Capas-blog-7-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2022\/03\/16\/gestao-de-relacionamento-uma-abordagem-integrada-da-experiencia-do-consumidor\/\">Ebook I Gest\u00e3o de relacionamento: uma abordagem integrada da experi\u00eancia do consumidor<\/a><time datetime=\"2022-03-16T14:29:11-03:00\" class=\"wp-block-latest-posts__post-date\">16 de mar\u00e7o de 2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">&nbsp; Como surpreender seu cliente na jornada de compra e fortalecer o relacionamento? Em um material em conjunto\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2022\/03\/16\/gestao-de-relacionamento-uma-abordagem-integrada-da-experiencia-do-consumidor\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Ebook I Gest\u00e3o de relacionamento: uma abordagem integrada da experi\u00eancia do consumidor<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2021\/04\/23\/5-passos-para-automacao-da-experiencia-do-consumidor\/\" aria-label=\"Ebook | 5 passos para automa\u00e7\u00e3o da Experi\u00eancia do Consumidor\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"240\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2021\/09\/Capa-Elife-Ebook.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2021\/04\/23\/5-passos-para-automacao-da-experiencia-do-consumidor\/\">Ebook | 5 passos para automa\u00e7\u00e3o da Experi\u00eancia do Consumidor<\/a><time datetime=\"2021-04-23T14:42:38-03:00\" class=\"wp-block-latest-posts__post-date\">23 de abril de 2021<\/time><div class=\"wp-block-latest-posts__post-excerpt\">&nbsp; &nbsp; Como a automa\u00e7\u00e3o pode ajudar a melhorar a Experi\u00eancia do Consumidor da sua marca? Neste ebook,\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2021\/04\/23\/5-passos-para-automacao-da-experiencia-do-consumidor\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Ebook | 5 passos para automa\u00e7\u00e3o da Experi\u00eancia do Consumidor<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2017\/08\/04\/quem-sao-os-influenciadores-digitais-e-como-influencia-los\/\" aria-label=\"Quem s\u00e3o os influenciadores digitais e como influenci\u00e1-los\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/08\/ARTE_EBOOK_SITE_ELIFE.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2017\/08\/04\/quem-sao-os-influenciadores-digitais-e-como-influencia-los\/\">Quem s\u00e3o os influenciadores digitais e como influenci\u00e1-los<\/a><time datetime=\"2017-08-04T10:53:00-03:00\" class=\"wp-block-latest-posts__post-date\">4 de agosto de 2017<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Trabalhar com micro influenciadores \u00e9 um desejo de muitas empresas e uma estrat\u00e9gia que pode ser muito eficaz,\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2017\/08\/04\/quem-sao-os-influenciadores-digitais-e-como-influencia-los\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Quem s\u00e3o os influenciadores digitais e como influenci\u00e1-los<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2017\/02\/03\/consumer-trends-habitos-maes-millennials\/\" aria-label=\"M\u00e3es Millennials: Tend\u00eancias\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/02\/iStock-513121866.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2017\/02\/03\/consumer-trends-habitos-maes-millennials\/\">M\u00e3es Millennials: Tend\u00eancias<\/a><time datetime=\"2017-02-03T12:24:17-03:00\" class=\"wp-block-latest-posts__post-date\">3 de fevereiro de 2017<\/time><div class=\"wp-block-latest-posts__post-excerpt\">&nbsp; A E.life inaugura uma nova s\u00e9rie de estudos que combina t\u00e9cnicas de segmenta\u00e7\u00e3o psicogr\u00e1fica (baseada em \u201clife\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2017\/02\/03\/consumer-trends-habitos-maes-millennials\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: M\u00e3es Millennials: Tend\u00eancias<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2017\/01\/12\/tendencias-para-2017\/\" aria-label=\"Tend\u00eancias para 2017\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/01\/post2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2017\/01\/12\/tendencias-para-2017\/\">Tend\u00eancias para 2017<\/a><time datetime=\"2017-01-12T12:26:38-03:00\" class=\"wp-block-latest-posts__post-date\">12 de janeiro de 2017<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Do empoderamento do consumidor, passando pelo respeito e considera\u00e7\u00e3o ao poder de consumo de massas negligenciadas at\u00e9 inova\u00e7\u00f5es\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2017\/01\/12\/tendencias-para-2017\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Tend\u00eancias para 2017<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2016\/11\/30\/o-efeito-transbordamento-na-gestao-de-crises-de-marca\/\" aria-label=\"O efeito transbordamento na gest\u00e3o de crises de marca\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/11\/iStock_39363564_XXXLARGE.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2016\/11\/30\/o-efeito-transbordamento-na-gestao-de-crises-de-marca\/\">O efeito transbordamento na gest\u00e3o de crises de marca<\/a><time datetime=\"2016-11-30T13:05:01-03:00\" class=\"wp-block-latest-posts__post-date\">30 de novembro de 2016<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Estar certo n\u00e3o \u00e9 suficiente. Com a democratiza\u00e7\u00e3o da comunica\u00e7\u00e3o, eventos ruins com marcas l\u00edderes tradicionalmente transbordam para\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2016\/11\/30\/o-efeito-transbordamento-na-gestao-de-crises-de-marca\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: O efeito transbordamento na gest\u00e3o de crises de marca<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2016\/10\/20\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\/\" aria-label=\"Audience Insights 360\u00ba &#8211; Combinando fontes de dados digitais para identificar tend\u00eancias e o perfil do consumidor\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/10\/iStock_84880659_XLARGE2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2016\/10\/20\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\/\">Audience Insights 360\u00ba &#8211; Combinando fontes de dados digitais para identificar tend\u00eancias e o perfil do consumidor<\/a><time datetime=\"2016-10-20T08:54:02-03:00\" class=\"wp-block-latest-posts__post-date\">20 de outubro de 2016<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Audience Insights 360\u00b0 \u00e9 a nova metodologia desenvolvida pela E.life, baseada em uma s\u00e9rie de ferramentas online que\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2016\/10\/20\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Audience Insights 360\u00ba &#8211; Combinando fontes de dados digitais para identificar tend\u00eancias e o perfil do consumidor<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2016\/06\/09\/13-temas-entre-os-maiores-fenomenos-da-cultura-pop-que-inspiraram-interacoes-no-sac-2-0\/\" aria-label=\"13 temas entre os maiores fen\u00f4menos da Cultura Pop que inspiraram intera\u00e7\u00f5es no SAC 2.0\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/06\/Sem-T\u00edtulo-12.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2016\/06\/09\/13-temas-entre-os-maiores-fenomenos-da-cultura-pop-que-inspiraram-interacoes-no-sac-2-0\/\">13 temas entre os maiores fen\u00f4menos da Cultura Pop que inspiraram intera\u00e7\u00f5es no SAC 2.0<\/a><time datetime=\"2016-06-09T16:04:51-03:00\" class=\"wp-block-latest-posts__post-date\">9 de junho de 2016<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Hoje n\u00e3o basta ter um atendimento r\u00e1pido, \u00e9 necess\u00e1rio criar intera\u00e7\u00f5es que engajem e motivem os usu\u00e1rios, afinal,\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2016\/06\/09\/13-temas-entre-os-maiores-fenomenos-da-cultura-pop-que-inspiraram-interacoes-no-sac-2-0\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: 13 temas entre os maiores fen\u00f4menos da Cultura Pop que inspiraram intera\u00e7\u00f5es no SAC 2.0<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2016\/01\/22\/tendencias-digitais-para-2016\/\" aria-label=\"Tend\u00eancias digitais para 2016\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-1-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-1-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-1-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-1-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-1.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2016\/01\/22\/tendencias-digitais-para-2016\/\">Tend\u00eancias digitais para 2016<\/a><time datetime=\"2016-01-22T16:21:51-03:00\" class=\"wp-block-latest-posts__post-date\">22 de janeiro de 2016<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Para come\u00e7ar o ano com o p\u00e9 direito, a E.life selecionou 12\u00a0tend\u00eancias de comunica\u00e7\u00e3o, marketing e intelig\u00eancia digital\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2016\/01\/22\/tendencias-digitais-para-2016\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Tend\u00eancias digitais para 2016<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2015\/11\/04\/o-uso-do-big-data-em-marketing\/\" aria-label=\"O uso do Big Data em marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-3-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-3-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-3-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-3-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-3.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2015\/11\/04\/o-uso-do-big-data-em-marketing\/\">O uso do Big Data em marketing<\/a><time datetime=\"2015-11-04T16:57:59-03:00\" class=\"wp-block-latest-posts__post-date\">4 de novembro de 2015<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Os relat\u00f3rios internos passaram a ser mais completos e complexos, envolvendo tamb\u00e9m as informa\u00e7\u00f5es e m\u00e9tricas geradas pelas\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2015\/11\/04\/o-uso-do-big-data-em-marketing\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: O uso do Big Data em marketing<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2015\/10\/21\/o-uso-de-big-data-para-gestao-de-crise-de-marca\/\" aria-label=\"O uso de Big Data para gest\u00e3o de crise de marca\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-2-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-2-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-2-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-2-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-2.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2015\/10\/21\/o-uso-de-big-data-para-gestao-de-crise-de-marca\/\">O uso de Big Data para gest\u00e3o de crise de marca<\/a><time datetime=\"2015-10-21T16:44:47-03:00\" class=\"wp-block-latest-posts__post-date\">21 de outubro de 2015<\/time><div class=\"wp-block-latest-posts__post-excerpt\">As redes sociais conferiram mais visibilidade para as crises de marca, mas o avan\u00e7o tecnol\u00f3gico tamb\u00e9m possibilitou que\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2015\/10\/21\/o-uso-de-big-data-para-gestao-de-crise-de-marca\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: O uso de Big Data para gest\u00e3o de crise de marca<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2015\/02\/14\/promocao-de-vendas-com-as-redes-sociais-e-smartphones\/\" aria-label=\"Promo\u00e7\u00e3o de vendas com as redes sociais e smartphones\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2015\/02\/Sem-T\u00edtulo-1-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2015\/02\/Sem-T\u00edtulo-1-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2015\/02\/Sem-T\u00edtulo-1-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2015\/02\/Sem-T\u00edtulo-1-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2015\/02\/Sem-T\u00edtulo-1.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2015\/02\/14\/promocao-de-vendas-com-as-redes-sociais-e-smartphones\/\">Promo\u00e7\u00e3o de vendas com as redes sociais e smartphones<\/a><time datetime=\"2015-02-14T15:16:24-03:00\" class=\"wp-block-latest-posts__post-date\">14 de fevereiro de 2015<\/time><div class=\"wp-block-latest-posts__post-excerpt\">As promo\u00e7\u00f5es nos pontos de venda e os pr\u00f3prios pontos de venda v\u00eam sofrendo mudan\u00e7as e a perspectiva\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2015\/02\/14\/promocao-de-vendas-com-as-redes-sociais-e-smartphones\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Promo\u00e7\u00e3o de vendas com as redes sociais e smartphones<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2015\/01\/25\/tendencias-digitais-para-2015\/\" aria-label=\"Tend\u00eancias digitais para 2015\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-17-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-17-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-17-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-17-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-17.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2015\/01\/25\/tendencias-digitais-para-2015\/\">Tend\u00eancias digitais para 2015<\/a><time datetime=\"2015-01-25T16:43:20-03:00\" class=\"wp-block-latest-posts__post-date\">25 de janeiro de 2015<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Alguns progn\u00f3sticos para 2015 falam de um ano dif\u00edcil para a Economia. Na E.life e SA365 costumamos ver\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2015\/01\/25\/tendencias-digitais-para-2015\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Tend\u00eancias digitais para 2015<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2014\/12\/16\/50-cases-criativos-de-social-crm\/\" aria-label=\"50 cases criativos de Social CRM\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-18-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-18-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-18-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-18-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-18.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2014\/12\/16\/50-cases-criativos-de-social-crm\/\">50 cases criativos de Social CRM<\/a><time datetime=\"2014-12-16T16:49:33-03:00\" class=\"wp-block-latest-posts__post-date\">16 de dezembro de 2014<\/time><div class=\"wp-block-latest-posts__post-excerpt\">H\u00e1 quatro anos, a E.life Social CRM foi a pioneira neste escopo de servi\u00e7o. Em 2013 fomos respons\u00e1veis\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2014\/12\/16\/50-cases-criativos-de-social-crm\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: 50 cases criativos de Social CRM<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2014\/01\/25\/tribos-de-consumo-em-tempos-de-social-big-data\/\" aria-label=\"Tribos de consumo em tempos de Social Big Data\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-5-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-5-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-5-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-5-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-5.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2014\/01\/25\/tribos-de-consumo-em-tempos-de-social-big-data\/\">Tribos de consumo em tempos de Social Big Data<\/a><time datetime=\"2014-01-25T15:24:13-03:00\" class=\"wp-block-latest-posts__post-date\">25 de janeiro de 2014<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Identificar e entender como vender para as tribos dos consumidores se torna mais e mais sofisticado. Com as\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2014\/01\/25\/tribos-de-consumo-em-tempos-de-social-big-data\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Tribos de consumo em tempos de Social Big Data<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2014\/01\/20\/tendencias-2014\/\" aria-label=\"Tend\u00eancias digitais para 2014\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-16-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-16-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-16-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-16-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-16.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2014\/01\/20\/tendencias-2014\/\">Tend\u00eancias digitais para 2014<\/a><time datetime=\"2014-01-20T16:37:33-03:00\" class=\"wp-block-latest-posts__post-date\">20 de janeiro de 2014<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Todos os anos a E.life olha para o mercado brasileiro e latino-americano para compreender algumas das tend\u00eancias que\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2014\/01\/20\/tendencias-2014\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Tend\u00eancias digitais para 2014<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2013\/08\/01\/social-big-data\/\" aria-label=\"Social Big Data\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-6-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-6-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-6-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-6-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-6.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2013\/08\/01\/social-big-data\/\">Social Big Data<\/a><time datetime=\"2013-08-01T15:26:03-03:00\" class=\"wp-block-latest-posts__post-date\">1 de agosto de 2013<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Neste paper a E.life resume o conceito de big data, suas aplica\u00e7\u00f5es na gest\u00e3o da Intelig\u00eancia dos neg\u00f3cios\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2013\/08\/01\/social-big-data\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Social Big Data<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2013\/03\/19\/social-mashup\/\" aria-label=\"Social Mashup\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-4-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-4-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-4-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-4-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-4.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2013\/03\/19\/social-mashup\/\">Social Mashup<\/a><time datetime=\"2013-03-19T15:07:35-03:00\" class=\"wp-block-latest-posts__post-date\">19 de mar\u00e7o de 2013<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Chamamos de Social Mashup a intera\u00e7\u00e3o entre marcas nas redes sociais dentro de uma conversa\u00e7\u00e3o espont\u00e2nea. O termo\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2013\/03\/19\/social-mashup\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Social Mashup<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2013\/02\/13\/o-pos-monitoramento\/\" aria-label=\"O P\u00f3s-Monitoramento\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2013\/02\/Sem-T\u00edtulo-1-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2013\/02\/Sem-T\u00edtulo-1-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2013\/02\/Sem-T\u00edtulo-1-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2013\/02\/Sem-T\u00edtulo-1-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2013\/02\/Sem-T\u00edtulo-1.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2013\/02\/13\/o-pos-monitoramento\/\">O P\u00f3s-Monitoramento<\/a><time datetime=\"2013-02-13T15:29:50-03:00\" class=\"wp-block-latest-posts__post-date\">13 de fevereiro de 2013<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Longe de ser apenas um modismo, as redes sociais conectam as pessoas n\u00e3o somente em torno de interesses,\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2013\/02\/13\/o-pos-monitoramento\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: O P\u00f3s-Monitoramento<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/\" aria-label=\"Social Mix\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2012\/10\/Sem-T\u00edtulo-1-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2012\/10\/Sem-T\u00edtulo-1-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2012\/10\/Sem-T\u00edtulo-1-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2012\/10\/Sem-T\u00edtulo-1-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2012\/10\/Sem-T\u00edtulo-1.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/\">Social Mix<\/a><time datetime=\"2012-10-10T15:34:29-03:00\" class=\"wp-block-latest-posts__post-date\">10 de outubro de 2012<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Este paper faz parte de uma s\u00e9rie elaborada pela E.life e SA365 que aborda como as tradicionais disciplinas\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Social Mix<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2012\/09\/17\/tecnicas-de-coleta-e-classificacao-em-redes-sociais\/\" aria-label=\"T\u00e9cnicas de coleta e classifica\u00e7\u00e3o em redes sociais\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-8-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-8-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-8-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-8-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-8.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2012\/09\/17\/tecnicas-de-coleta-e-classificacao-em-redes-sociais\/\">T\u00e9cnicas de coleta e classifica\u00e7\u00e3o em redes sociais<\/a><time datetime=\"2012-09-17T15:47:20-03:00\" class=\"wp-block-latest-posts__post-date\">17 de setembro de 2012<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Este ebook\u00a0tem como objetivo ajudar aqueles que t\u00eam interesse em obter insights nas\u00a0redes sociais a selecionar e classificar\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2012\/09\/17\/tecnicas-de-coleta-e-classificacao-em-redes-sociais\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: T\u00e9cnicas de coleta e classifica\u00e7\u00e3o em redes sociais<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2012\/07\/17\/matriz-e-life-para-atuacao-em-redes-sociais\/\" aria-label=\"Matriz E.life para atua\u00e7\u00e3o em redes sociais\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-15-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-15-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-15-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-15-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-15.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2012\/07\/17\/matriz-e-life-para-atuacao-em-redes-sociais\/\">Matriz E.life para atua\u00e7\u00e3o em redes sociais<\/a><time datetime=\"2012-07-17T16:33:19-03:00\" class=\"wp-block-latest-posts__post-date\">17 de julho de 2012<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Este ebook\u00a0traz uma nova forma de analisar os dados de redes sociais. Essa maneira permite planejar a atua\u00e7\u00e3o\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2012\/07\/17\/matriz-e-life-para-atuacao-em-redes-sociais\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Matriz E.life para atua\u00e7\u00e3o em redes sociais<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2012\/07\/07\/social-mix-relacoes-publicas\/\" aria-label=\"Social Mix &#8211; Rela\u00e7\u00f5es P\u00fablicas\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-9-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-9-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-9-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-9-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-9.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2012\/07\/07\/social-mix-relacoes-publicas\/\">Social Mix &#8211; Rela\u00e7\u00f5es P\u00fablicas<\/a><time datetime=\"2012-07-07T15:55:19-03:00\" class=\"wp-block-latest-posts__post-date\">7 de julho de 2012<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Este ebook\u00a0faz parte de uma s\u00e9rie elaborada pela E.life\/Social Agency que ir\u00e1 abordar como as tradicionais disciplinas do\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2012\/07\/07\/social-mix-relacoes-publicas\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Social Mix &#8211; Rela\u00e7\u00f5es P\u00fablicas<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2011\/09\/03\/social-business\/\" aria-label=\"Social Business\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-10-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-10-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-10-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-10-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-10.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2011\/09\/03\/social-business\/\">Social Business<\/a><time datetime=\"2011-09-03T15:59:35-03:00\" class=\"wp-block-latest-posts__post-date\">3 de setembro de 2011<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Com as redes sociais, olhar para fora e buscar insights ficou mais f\u00e1cil, r\u00e1pido e pr\u00f3ximo da empresa.\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2011\/09\/03\/social-business\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Social Business<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2011\/05\/19\/governanca-corporativa-em-redes-sociais\/\" aria-label=\"Governan\u00e7a corporativa em redes sociais\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-11-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-11-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-11-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-11-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-11.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2011\/05\/19\/governanca-corporativa-em-redes-sociais\/\">Governan\u00e7a corporativa em redes sociais<\/a><time datetime=\"2011-05-19T16:04:19-03:00\" class=\"wp-block-latest-posts__post-date\">19 de maio de 2011<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Este ebook\u00a0se prop\u00f5e a discutir alguns pontos sobre a governan\u00e7a corporativa em redes sociais e sugerir novos caminhos,\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2011\/05\/19\/governanca-corporativa-em-redes-sociais\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Governan\u00e7a corporativa em redes sociais<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2008\/11\/23\/midias-sociais-a-transparencia-das-redes-e-do-boca-a-boca\/\" aria-label=\"M\u00eddias Sociais &#8211; A transpar\u00eancia das redes e do &#8220;boca a boca&#8221;\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-14-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-14-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-14-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-14-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-14.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2008\/11\/23\/midias-sociais-a-transparencia-das-redes-e-do-boca-a-boca\/\">M\u00eddias Sociais &#8211; A transpar\u00eancia das redes e do &#8220;boca a boca&#8221;<\/a><time datetime=\"2008-11-23T16:28:38-03:00\" class=\"wp-block-latest-posts__post-date\">23 de novembro de 2008<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Com o advento das redes sociais e da m\u00eddia gerada pelo internauta, a comunica\u00e7\u00e3o &#8220;boca a boca&#8221; se\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2008\/11\/23\/midias-sociais-a-transparencia-das-redes-e-do-boca-a-boca\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: M\u00eddias Sociais &#8211; A transpar\u00eancia das redes e do &#8220;boca a boca&#8221;<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2007\/11\/28\/eu-quero-comprar-desejos-e-intencoes-de-compra-da-blogosfera-brasileira\/\" aria-label=\"Eu quero comprar &#8211; Desejos e inten\u00e7\u00f5es de compra da blogosfera brasileira\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-13-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-13-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-13-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-13-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-13.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2007\/11\/28\/eu-quero-comprar-desejos-e-intencoes-de-compra-da-blogosfera-brasileira\/\">Eu quero comprar &#8211; Desejos e inten\u00e7\u00f5es de compra da blogosfera brasileira<\/a><time datetime=\"2007-11-28T16:23:16-03:00\" class=\"wp-block-latest-posts__post-date\">28 de novembro de 2007<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Este estudo\u00a0tem como objetivo demonstrar como as empresas podem fazer a previs\u00e3o de demandas ou apenas entender as\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2007\/11\/28\/eu-quero-comprar-desejos-e-intencoes-de-compra-da-blogosfera-brasileira\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Eu quero comprar &#8211; Desejos e inten\u00e7\u00f5es de compra da blogosfera brasileira<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/elife.com.br\/index.php\/2007\/07\/06\/blogueiros-e-orkutianos\/\" aria-label=\"Blogueiros e Orkutianos\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-12-768x271.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-12-768x271.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-12-300x106.png 300w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-12-1024x361.png 1024w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/Sem-T\u00edtulo-1-12.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/elife.com.br\/index.php\/2007\/07\/06\/blogueiros-e-orkutianos\/\">Blogueiros e Orkutianos<\/a><time datetime=\"2007-07-06T16:17:55-03:00\" class=\"wp-block-latest-posts__post-date\">6 de julho de 2007<\/time><div class=\"wp-block-latest-posts__post-excerpt\">A primeira parte deste ebook\u00a0trata-se de quem faz fen\u00f4meno dos blogs e Orkut acontecerem e traz um estudo\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/elife.com.br\/index.php\/2007\/07\/06\/blogueiros-e-orkutianos\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Blogueiros e Orkutianos<\/span><\/a><\/div><\/li>\n<\/ul><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00daLTIMOS PAPERS E EBOOKS<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-onepager.php","meta":{"footnotes":""},"class_list":["post-286","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Papers e Ebooks - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/papers-e-ebooks\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Papers e Ebooks - Elife Brasil\" \/>\n<meta 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