{"id":1218,"date":"2016-09-12T14:53:48","date_gmt":"2016-09-12T17:53:48","guid":{"rendered":"http:\/\/elife.com.br\/?p=1218"},"modified":"2016-11-08T14:59:44","modified_gmt":"2016-11-08T17:59:44","slug":"e-life-utiliza-nova-metodologia-elementos-de-valor","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2016\/09\/12\/e-life-utiliza-nova-metodologia-elementos-de-valor\/","title":{"rendered":"E.life utiliza nova metodologia &#8220;Elementos de Valor&#8221;"},"content":{"rendered":"<h3 class=\"sub-heading\">A metodologia tem como objetivo compreender como as marcas s\u00e3o percebidas pelos seus p\u00fablicos.<\/h3>\n<p>&nbsp;<\/p>\n<p>A E.life est\u00e1 utilizando metodologia \u201cElementos de Valor\u201d, da Bain&amp;Company, que faz uma releitura da pir\u00e2mide de necessidades da Maslow para compreender como uma marca e seus principais concorrentes s\u00e3o percebidos pelos seus p\u00fablicos, tanto B2B quanto B2C. A nova pir\u00e2mide est\u00e1 focada em hierarquizar os valores essenciais na percep\u00e7\u00e3o do consumidor de qualquer marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1223 aligncenter\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/R1609C_ALMQUIST_VALUEPYRAMID-850x1169-745x1024.png\" alt=\"r1609c_almquist_valuepyramid-850x1169\" width=\"464\" height=\"638\" srcset=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/R1609C_ALMQUIST_VALUEPYRAMID-850x1169-745x1024.png 745w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/R1609C_ALMQUIST_VALUEPYRAMID-850x1169-218x300.png 218w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/R1609C_ALMQUIST_VALUEPYRAMID-850x1169-768x1056.png 768w, https:\/\/elife.com.br\/wp-content\/uploads\/2016\/09\/R1609C_ALMQUIST_VALUEPYRAMID-850x1169.png 850w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Os elementos de valores a serem analisados ser\u00e3o:<\/p>\n<p>\u2022 <strong>Funcionais:<\/strong>\u00a0na base da pir\u00e2mide de valor. S\u00e3o elementos b\u00e1sicos que toda a marca deve ter como \u201cEconomiza Tempo\u201d; \u201cSimplifica\u201d; \u201cQualidade\u201d, entre outros.<br \/>\n\u2022 <strong>Emocionais:<\/strong>\u00a0s\u00e3o valores como: \u201cRedu\u00e7\u00e3o de Ansiedade\u201d; \u201cBem-estar\u201d; \u201cDivers\u00e3o\/Entretenimento\u201d e outros que est\u00e3o al\u00e9m dos valores funcionais.<br \/>\n\u2022 <strong>Mudan\u00e7a de vida:<\/strong>\u00a0est\u00e3o na parte superior da pir\u00e2mide de valores. S\u00e3o valores nobres para um produto como \u201cMotiva\u00e7\u00e3o\u201d; \u201cHeran\u00e7a\u201d;\u00a0\u201cPertencimento\u201d; \u201cEsperan\u00e7a\u201d; \u201cAuto-atualiza\u00e7\u00e3o\u201d.<br \/>\n\u2022 <strong>Impacto Social:<\/strong>\u00a0\u00e9 o valor m\u00e1ximo para cada marca. Qual marca entre as analisadas gera um impacto social na sociedade?<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/hbr.org\/2016\/09\/the-elements-of-value\" target=\"_blank\">Saiba mais.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A metodologia tem como objetivo compreender como as marcas s\u00e3o percebidas pelos seus p\u00fablicos. &nbsp; A E.life est\u00e1 utilizando metodologia \u201cElementos de Valor\u201d, da Bain&amp;Company, que faz uma releitura da pir\u00e2mide de necessidades da Maslow para compreender como uma marca e seus principais concorrentes s\u00e3o percebidos pelos seus p\u00fablicos, tanto B2B quanto B2C. A nova [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[48,51,52],"class_list":["post-1218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias","tag-e-life","tag-elementos-de-valor","tag-metodologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E.life utiliza nova metodologia &quot;Elementos de Valor&quot; - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2016\/09\/12\/e-life-utiliza-nova-metodologia-elementos-de-valor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E.life utiliza nova metodologia &quot;Elementos de Valor&quot; - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A metodologia tem como objetivo compreender como as marcas s\u00e3o percebidas pelos seus p\u00fablicos. &nbsp; A E.life est\u00e1 utilizando metodologia \u201cElementos de Valor\u201d, da Bain&amp;Company, que faz uma releitura da pir\u00e2mide de necessidades da Maslow para compreender como uma marca e seus principais concorrentes s\u00e3o percebidos pelos seus p\u00fablicos, tanto B2B quanto B2C. 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