{"id":1268,"date":"2012-10-10T15:34:29","date_gmt":"2012-10-10T18:34:29","guid":{"rendered":"http:\/\/elife.com.br\/?p=1268"},"modified":"2016-11-30T14:21:51","modified_gmt":"2016-11-30T17:21:51","slug":"social-mix","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/","title":{"rendered":"Social Mix"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p>Este paper faz parte de uma s\u00e9rie elaborada pela E.life e SA365 que aborda como as tradicionais disciplinas do Mix de Comunica\u00e7\u00e3o de Marketing est\u00e3o se adaptando \u00e0 ruptura causada pela ado\u00e7\u00e3o em massa das redes sociais pelos consumidores nos modelos de comunica\u00e7\u00e3o tradicionais.Vamos analisar as disciplinas Relacionamento\/Atendimento, Propaganda, Promo\u00e7\u00e3o no Ponto de Venda, Marketing Direto e Vendas Pessoais. Neste segundo n\u00famero o tema \u00e9 M\u00eddia e Social TV.<\/p>\n           \r\n            <div class=\"onp-locker-call\" style=\"display: none;\" data-lock-id=\"onpLock598785\">\r\n                <p><\/p>\n<p><div class=\"\"><a href=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/01\/social-mix-a-midia-tradicional1.pdf\" target=\"_self\" class=\"emd_dl_orange\">Download Now<\/a><\/div>    <style>            \r\n    .emd_dl_orange {\r\n        -moz-box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        -webkit-box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #ffc477), color-stop(1, #fb9e25) );\r\n        background:-moz-linear-gradient( center top, #ffc477 5%, #fb9e25 100% );\r\n        filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#ffc477', endColorstr='#fb9e25');\r\n        background-color:#ffc477;\r\n        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Promo\u00e7\u00e3o no Ponto de Venda, Marketing [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[23,64,63],"class_list":["post-1268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks","tag-redes-sociais","tag-segunda-tela","tag-social-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Mix - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Mix - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Este paper faz parte de uma s\u00e9rie elaborada pela E.life e SA365 que aborda como as tradicionais disciplinas do Mix de Comunica\u00e7\u00e3o de Marketing est\u00e3o se adaptando \u00e0 ruptura causada pela ado\u00e7\u00e3o em massa das redes sociais pelos consumidores nos modelos de comunica\u00e7\u00e3o tradicionais.Vamos analisar as disciplinas Relacionamento\/Atendimento, Propaganda, Promo\u00e7\u00e3o no Ponto de Venda, Marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-10T18:34:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-30T17:21:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2012\/10\/Sem-T\u00edtulo-1.png\" \/>\n\t<meta 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