{"id":1268,"date":"2012-10-10T15:34:29","date_gmt":"2012-10-10T18:34:29","guid":{"rendered":"http:\/\/elife.com.br\/?p=1268"},"modified":"2016-11-30T14:21:51","modified_gmt":"2016-11-30T17:21:51","slug":"social-mix","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2012\/10\/10\/social-mix\/","title":{"rendered":"Social Mix"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p>Este paper faz parte de uma s\u00e9rie elaborada pela E.life e SA365 que aborda como as tradicionais disciplinas do Mix de Comunica\u00e7\u00e3o de Marketing est\u00e3o se adaptando \u00e0 ruptura causada pela ado\u00e7\u00e3o em massa das redes sociais pelos consumidores nos modelos de comunica\u00e7\u00e3o tradicionais.Vamos analisar as disciplinas Relacionamento\/Atendimento, Propaganda, Promo\u00e7\u00e3o no Ponto de Venda, Marketing Direto e Vendas Pessoais. Neste segundo n\u00famero o tema \u00e9 M\u00eddia e Social TV.<\/p>\n           \r\n            <div class=\"onp-locker-call\" style=\"display: none;\" data-lock-id=\"onpLock590454\">\r\n                <p><\/p>\n<div class=\"\"><a href=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/01\/social-mix-a-midia-tradicional1.pdf\" target=\"_self\" class=\"emd_dl_orange\">Download Now<\/a><\/div>        <style type=\"text\/css\">\r\n    .emd_dl_orange {\r\n        -moz-box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        -webkit-box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #ffc477), color-stop(1, #fb9e25) );\r\n        background:-moz-linear-gradient( center top, #ffc477 5%, #fb9e25 100% );\r\n        filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#ffc477', endColorstr='#fb9e25');\r\n        background-color:#ffc477;\r\n        -webkit-border-top-left-radius:0px;\r\n        -moz-border-radius-topleft:0px;\r\n        border-top-left-radius:0px;\r\n        -webkit-border-top-right-radius:0px;\r\n        -moz-border-radius-topright:0px;\r\n        border-top-right-radius:0px;\r\n        -webkit-border-bottom-right-radius:0px;\r\n        -moz-border-radius-bottomright:0px;\r\n        border-bottom-right-radius:0px;\r\n        -webkit-border-bottom-left-radius:0px;\r\n        -moz-border-radius-bottomleft:0px;\r\n        border-bottom-left-radius:0px;\r\n        text-indent:0;\r\n        border:1px solid #eeb44f;\r\n        display:inline-block;\r\n        color:#ffffff !important;\r\n        font-family:Georgia;\r\n        font-size:15px;\r\n        font-weight:bold;\r\n        font-style:normal;\r\n        height:41px;\r\n        line-height:41px;\r\n        width:153px;\r\n        text-decoration:none;\r\n        text-align:center;\r\n        text-shadow:1px 1px 0px #cc9f52;\r\n    }\r\n    .emd_dl_orange:hover {\r\n        background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #fb9e25), color-stop(1, #ffc477) );\r\n        background:-moz-linear-gradient( center top, #fb9e25 5%, #ffc477 100% );\r\n        filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#fb9e25', endColorstr='#ffc477');\r\n        background-color:#fb9e25;\r\n    }.emd_dl_orange:active {\r\n        position:relative;\r\n        top:1px;\r\n    }\r\n    <\/style><\/p>\n<p><\/p>\r\n            <\/div>\r\n         \r\n\r\n        \n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este paper faz parte de uma s\u00e9rie elaborada pela E.life e SA365 que aborda como as tradicionais disciplinas do Mix de Comunica\u00e7\u00e3o de Marketing est\u00e3o se adaptando \u00e0 ruptura causada pela ado\u00e7\u00e3o em massa das redes sociais pelos consumidores nos modelos de comunica\u00e7\u00e3o tradicionais.Vamos analisar as disciplinas Relacionamento\/Atendimento, Propaganda, Promo\u00e7\u00e3o no Ponto de Venda, Marketing [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[23,64,63],"_links":{"self":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1268"}],"collection":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":3,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"predecessor-version":[{"id":1989,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1268\/revisions\/1989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media\/1271"}],"wp:attachment":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}