{"id":1636,"date":"2016-05-15T13:13:24","date_gmt":"2016-05-15T16:13:24","guid":{"rendered":"http:\/\/elife.com.br\/?p=1636"},"modified":"2016-10-10T13:13:45","modified_gmt":"2016-10-10T16:13:45","slug":"gerir-o-retorno-publicitario-no-facebook-a-e-life-tem-uma-solucao","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2016\/05\/15\/gerir-o-retorno-publicitario-no-facebook-a-e-life-tem-uma-solucao\/","title":{"rendered":"Gerir o retorno publicit\u00e1rio no Facebook? A E.Life tem uma solu\u00e7\u00e3o"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"itemIntroText\">\n<p><strong>Publicado em <a href=\"http:\/\/www.briefing.pt\/publicidade\/36502-gerir-o-retorno-publicitario-no-facebook-a-e-life-tem-uma-solucao.html\">Briefing<\/a><\/strong><\/p>\n<p>A E.Life desenvolveu uma plataforma para an\u00e1lise e otimiza\u00e7\u00e3o do retorno do investimento (ROI) de an\u00fancios no Facebook: o Buzzmonitor Adlytics. O objetivo \u00e9 enviar diariamente, por email, dados completos da performance e gastos dos suportes publicit\u00e1rios.<\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p>Na medi\u00e7\u00e3o da performance, ser\u00e3o consideradas m\u00e9tricas como o engagement, gostos, unlikes (utilizadores que retiraram o \u201cgosto\u201d da p\u00e1gina ou da publica\u00e7\u00e3o), coment\u00e1rios, cliques nos posts, alcance total e alcance do post, enquanto dos gastos ser\u00e3o analisados o custo por convers\u00e3o no site, custo por convers\u00e3o, custo por clique, custo por envolvimento da p\u00e1gina e custo por envolvimento da publica\u00e7\u00e3o.<\/p>\n<p>No final do e-mail enviado ao anunciante estar\u00e3o os an\u00fancios com performance de custos mais caros do que a sua mediana e, no canto direito inferior, \u00e9 poss\u00edvel fazer download de um documento Excel com mais algumas m\u00e9tricas. A maior vantagem do Adlytics, explica fonte da equipa no blog E.Life, \u00e9 que, na mesma tela, pode aceder-se ao hist\u00f3rico de m\u00e9tricas, uma an\u00e1lise comparativa completa que mostra qual o melhor e o pior custo no per\u00edodo analisado.<\/p>\n<p>Para facilitar o processo de registo, o acesso ao Adlytics \u00e9 feito com a mesma conta que o anunciante utiliza para gerar as campanhas no Facebook, via Social Login. Durante os primeiros 30 dias, a solu\u00e7\u00e3o \u00e9 gratuita.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicado em Briefing A E.Life desenvolveu uma plataforma para an\u00e1lise e otimiza\u00e7\u00e3o do retorno do investimento (ROI) de an\u00fancios no Facebook: o Buzzmonitor Adlytics. O objetivo \u00e9 enviar diariamente, por email, dados completos da performance e gastos dos suportes publicit\u00e1rios. Na medi\u00e7\u00e3o da performance, ser\u00e3o consideradas m\u00e9tricas como o engagement, gostos, unlikes (utilizadores que retiraram [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerir o retorno publicit\u00e1rio no Facebook? 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