{"id":1742,"date":"2016-10-20T08:54:02","date_gmt":"2016-10-20T11:54:02","guid":{"rendered":"http:\/\/elife.com.br\/?p=1742"},"modified":"2016-12-23T12:10:14","modified_gmt":"2016-12-23T15:10:14","slug":"audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2016\/10\/20\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\/","title":{"rendered":"Audience Insights 360\u00ba &#8211; Combinando fontes de dados digitais para identificar tend\u00eancias e o perfil do consumidor"},"content":{"rendered":"<hr \/>\n<p>Audience Insights 360\u00b0 \u00e9 a nova metodologia desenvolvida pela E.life, baseada em uma s\u00e9rie de ferramentas online que permitem conhecer de forma ampla a jornada do consumidor e <em>footprints<\/em> deixados nas redes sociais.<\/p>\n<p>Neste ebook, voc\u00ea ir\u00e1 acompanhar o processo de aplica\u00e7\u00e3o da metodologia em um dos nossos primeiros desafios: conhecer o mercado de cabelo em profundidade, suas tend\u00eancias, uso de produtos e t\u00e9cnicas, seus consumidores, por quem estes consumidores eram influenciados e, a partir disso, as possibilidades de a\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n           \r\n            <div class=\"onp-locker-call\" style=\"display: none;\" data-lock-id=\"onpLock549214\">\r\n                <p><\/p>\n<p><div class=\"\"><a href=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/10\/audience-insights-360.pdf\" target=\"_self\" class=\"emd_dl_orange\">Download Now<\/a><\/div>    <style>            \r\n    .emd_dl_orange {\r\n        -moz-box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        -webkit-box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        box-shadow:inset 0px 1px 0px 0px #fce2c1;\r\n        background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #ffc477), color-stop(1, #fb9e25) );\r\n        background:-moz-linear-gradient( center top, #ffc477 5%, #fb9e25 100% );\r\n        filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#ffc477', endColorstr='#fb9e25');\r\n        background-color:#ffc477;\r\n        -webkit-border-top-left-radius:0px;\r\n        -moz-border-radius-topleft:0px;\r\n        border-top-left-radius:0px;\r\n        -webkit-border-top-right-radius:0px;\r\n        -moz-border-radius-topright:0px;\r\n        border-top-right-radius:0px;\r\n        -webkit-border-bottom-right-radius:0px;\r\n        -moz-border-radius-bottomright:0px;\r\n        border-bottom-right-radius:0px;\r\n        -webkit-border-bottom-left-radius:0px;\r\n        -moz-border-radius-bottomleft:0px;\r\n        border-bottom-left-radius:0px;\r\n        text-indent:0;\r\n        border:1px solid #eeb44f;\r\n        display:inline-block;\r\n        color:#ffffff !important;\r\n        font-family:Georgia;\r\n        font-size:15px;\r\n        font-weight:bold;\r\n        font-style:normal;\r\n        height:41px;\r\n        line-height:41px;\r\n        width:153px;\r\n        text-decoration:none;\r\n        text-align:center;\r\n        text-shadow:1px 1px 0px #cc9f52;\r\n    }\r\n    .emd_dl_orange:hover {\r\n        background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #fb9e25), color-stop(1, #ffc477) );\r\n        background:-moz-linear-gradient( center top, #fb9e25 5%, #ffc477 100% );\r\n        filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#fb9e25', endColorstr='#ffc477');\r\n        background-color:#fb9e25;\r\n    }.emd_dl_orange:active {\r\n        position:relative;\r\n        top:1px;\r\n    }<\/style><\/p>\n<p><\/p>\r\n            <\/div>\r\n         \r\n\r\n        \n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audience Insights 360\u00b0 \u00e9 a nova metodologia desenvolvida pela E.life, baseada em uma s\u00e9rie de ferramentas online que permitem conhecer de forma ampla a jornada do consumidor e footprints deixados nas redes sociais. Neste ebook, voc\u00ea ir\u00e1 acompanhar o processo de aplica\u00e7\u00e3o da metodologia em um dos nossos primeiros desafios: conhecer o mercado de cabelo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,79,28],"class_list":["post-1742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks","tag-audience-insights","tag-jornada-do-consumidor","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Insights 360\u00ba - Combinando fontes de dados digitais para identificar tend\u00eancias e o perfil do consumidor - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2016\/10\/20\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Insights 360\u00ba - Combinando fontes de dados digitais para identificar tend\u00eancias e o perfil do consumidor - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Audience Insights 360\u00b0 \u00e9 a nova metodologia desenvolvida pela E.life, baseada em uma s\u00e9rie de ferramentas online que permitem conhecer de forma ampla a jornada do consumidor e footprints deixados nas redes sociais. Neste ebook, voc\u00ea ir\u00e1 acompanhar o processo de aplica\u00e7\u00e3o da metodologia em um dos nossos primeiros desafios: conhecer o mercado de cabelo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2016\/10\/20\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-20T11:54:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-23T15:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/10\/iStock_84880659_XLARGE2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alessandro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/10\\\/20\\\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/10\\\/20\\\/audience-insights-360o-combinando-fontes-de-dados-digitais-para-identificar-tendencias-e-o-perfil-do-consumidor\\\/\"},\"author\":{\"name\":\"Alessandro\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/64d90188f6772a109e5c5ec6e06dd34e\"},\"headline\":\"Audience Insights 360\u00ba &#8211; 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