{"id":1909,"date":"2016-11-22T14:48:57","date_gmt":"2016-11-22T17:48:57","guid":{"rendered":"http:\/\/elife.com.br\/?p=1909"},"modified":"2016-12-09T19:34:06","modified_gmt":"2016-12-09T22:34:06","slug":"e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2016\/11\/22\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\/","title":{"rendered":"E.life cria Social Wall da Volkswagen para o Sal\u00e3o do Autom\u00f3vel 2016"},"content":{"rendered":"<hr \/>\n<p>Durante o <strong><a href=\"http:\/\/www.salaodoautomovel.com.br\/\" target=\"_blank\">Sal\u00e3o Internacional do Autom\u00f3vel de S\u00e3o Paulo 2016<\/a><\/strong>, a <strong>E.life, a AlmapBBDO\u00a0e a Volkswagen<\/strong> se uniram para criar mais uma experi\u00eancia digital \u00fanica para o p\u00fablico: um painel com <strong>exibi\u00e7\u00e3o real-time<\/strong> <strong>de imagens publicadas nas redes sociais<\/strong> com a hashtag #VWeVC. O Social Wall transmitiu em tempo real no stand da montadora e no\u00a0<a href=\"http:\/\/salao.vw.com.br\/\" target=\"_blank\">hotsite<\/a> da marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1911 alignright\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/11\/vw.png\" alt=\"vw\" width=\"357\" height=\"409\" \/>O monitoramento da hashtag foi realizado por meio do software propriet\u00e1rio da E.life, o <a href=\"http:\/\/buzzmonitor.com.br\/\" target=\"_blank\">Buzzmonitor<\/a>, que ao longo do per\u00edodo monitorado encontrou mais de <strong>1,2 mil resultados<\/strong> relacionados \u00e0 a\u00e7\u00e3o. Foi desenvolvido um ambiente de modera\u00e7\u00e3o das imagens indexadas, o que permitiu ao time E.life selecionar, de acordo com os crit\u00e9rios da marca, o que ficaria dispon\u00edvel no <strong>Social Wall<\/strong>.<\/p>\n<p>Para o site da montadora elaborado especialmente para o Sal\u00e3o do Autom\u00f3vel, a E.life atuou na cria\u00e7\u00e3o de uma p\u00e1gina espec\u00edfica para divulga\u00e7\u00e3o de fotos com a hashtag #VWeVC. Para tanto,\u00a0a E.life integrou, via API, o monitoramento do Instagram do Buzzmonitor, possibilitando que mesmo quem n\u00e3o participasse da exposi\u00e7\u00e3o pudesse conferir os melhores registros do p\u00fablico.\u00a0J\u00e1 o conte\u00fado dos posts da Volkswagen ficou sob responsabilidade da AlmapBBDO.<\/p>\n<p>Utilizando a mesma tecnologia do <strong><a href=\"https:\/\/elife.com.br\/index.php\/2016\/11\/10\/voce-sabe-quantas-vezes-e-em-quais-momentos-a-sua-marca-aparece-nas-fotos-dos-seus-consumidores\/\" target=\"_blank\">Brand Logo Detection<\/a><\/strong>, o Social Wall \u00e9 um servi\u00e7o da E.life Intelligence que monitora hashtags, check-ins ou termos de busca e entrega dados em interfaces customizadas especialmente para eventos e a\u00e7\u00f5es ao vivo. <strong><a href=\"mailto:negocios@elife.com.br\">Pe\u00e7a uma proposta<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante o Sal\u00e3o Internacional do Autom\u00f3vel de S\u00e3o Paulo 2016, a E.life, a AlmapBBDO\u00a0e a Volkswagen se uniram para criar mais uma experi\u00eancia digital \u00fanica para o p\u00fablico: um painel com exibi\u00e7\u00e3o real-time de imagens publicadas nas redes sociais com a hashtag #VWeVC. O Social Wall transmitiu em tempo real no stand da montadora e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[137,70,139,140,111],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-brand-logo-detection","tag-e-life-intelligence","tag-salao-do-automovel","tag-social-wall","tag-volkswagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E.life cria Social Wall da Volkswagen para o Sal\u00e3o do Autom\u00f3vel 2016 - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2016\/11\/22\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E.life cria Social Wall da Volkswagen para o Sal\u00e3o do Autom\u00f3vel 2016 - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Durante o Sal\u00e3o Internacional do Autom\u00f3vel de S\u00e3o Paulo 2016, a E.life, a AlmapBBDO\u00a0e a Volkswagen se uniram para criar mais uma experi\u00eancia digital \u00fanica para o p\u00fablico: um painel com exibi\u00e7\u00e3o real-time de imagens publicadas nas redes sociais com a hashtag #VWeVC. O Social Wall transmitiu em tempo real no stand da montadora e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2016\/11\/22\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-22T17:48:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-09T22:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2016\/11\/Sem-T\u00edtulo-3-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alessandro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/11\\\/22\\\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/11\\\/22\\\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\\\/\"},\"author\":{\"name\":\"Alessandro\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/a99f0c26c6284be3dbb34db18234434f\"},\"headline\":\"E.life cria Social Wall da Volkswagen para o Sal\u00e3o do Autom\u00f3vel 2016\",\"datePublished\":\"2016-11-22T17:48:57+00:00\",\"dateModified\":\"2016-12-09T22:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/11\\\/22\\\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\\\/\"},\"wordCount\":274,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/11\\\/22\\\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Sem-T\u00edtulo-3-1.png\",\"keywords\":[\"Brand Logo Detection\",\"E.life Intelligence\",\"Sal\u00e3o do Autom\u00f3vel\",\"Social Wall\",\"Volkswagen\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/11\\\/22\\\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2016\\\/11\\\/22\\\/e-life-cria-social-wall-da-volkswagen-para-o-salao-do-automovel-2016\\\/\",\"name\":\"E.life cria Social Wall da Volkswagen para o Sal\u00e3o do Autom\u00f3vel 2016 - 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