{"id":2254,"date":"2017-02-03T08:58:36","date_gmt":"2017-02-03T11:58:36","guid":{"rendered":"http:\/\/elife.com.br\/?p=2254"},"modified":"2017-02-03T09:24:55","modified_gmt":"2017-02-03T12:24:55","slug":"micro-influenciadores-irao-dominar-comunicacao","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2017\/02\/03\/micro-influenciadores-irao-dominar-comunicacao\/","title":{"rendered":"Tend\u00eancias 2017: micro-influenciadores ir\u00e3o dominar a comunica\u00e7\u00e3o"},"content":{"rendered":"
<\/div>\n
\n

2016 foi o ano em que o mercado conseguiu finalmente diferenciar celebridades, influenciadores e micro-influenciadores. Enquanto as celebridades e os influenciadores on-line se tornaram cada vez mais parte do dia a dia da propaganda, cruzando as fronteiras do digital para os meios tradicionais, os micro-influenciadores, aqueles que possuem at\u00e9 1.000 seguidores, se destacam pelo maior poder de influ\u00eancia, mesmo estando longe da fama ub\u00edqua (eles s\u00e3o a cauda longa da influ\u00eancia).<\/p>\n

\"giphy\"Um estudo realizado pela Takumi com 500 mil perfis no Instagram identificou que influenciadores com at\u00e9 mil seguidores geram engajamento de at\u00e9 9.7%, 5x o engajamento dos influenciadores que possuem mais de 100 mil seguidores. Os micro-influenciadores tamb\u00e9m se engajam 22x mais em conversas sobre produtos do que o consumidor comum. E 82% dos consumidores declararam que consideram altamente uma a\u00e7\u00e3o a partir da recomenda\u00e7\u00e3o de um micro-influenciador.<\/p>\n

Se ningu\u00e9m tem d\u00favida sobre a capacidade dos micro-influenciadores de motivarem a decis\u00e3o de compra, o problema agora \u00e9: como ach\u00e1-los e como engaj\u00e1-los. \u00c9 o que iremos descobrir em 2017 medindo as a\u00e7\u00f5es que geram maior retorno para as marcas.<\/p>\n

 <\/p>\n

REFER\u00caNCIAS:<\/strong><\/h6>\n
    \n
    \n
  1. Researchers show how micro-influencers have more impact than average consumers.<\/a><\/li>\n<\/h6>\n
    \n
  2. Crunching the numbers on social media influencer engagement.<\/a><\/li>\n<\/h6>\n
    \n
  3. Como micro-influenciadores podem alavancar seu alcance em redes sociais.<\/a><\/li>\n<\/h6>\n
    \n
  4. The way millennials are making decisions about brands, particularly in the financial services world.<\/a><\/li>\n<\/h6>\n<\/ol>\n
    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    2016 foi o ano em que o mercado conseguiu finalmente diferenciar celebridades, influenciadores e micro-influenciadores. Enquanto as celebridades e os influenciadores on-line se tornaram cada vez mais parte do dia a dia da propaganda, cruzando as fronteiras do digital para os meios tradicionais, os micro-influenciadores, aqueles que possuem at\u00e9 1.000 seguidores, se destacam pelo maior […]<\/p>\n","protected":false},"author":5,"featured_media":2256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[28],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-tendencias"],"yoast_head":"\nMicro-influenciadores ir\u00e3o dominar a comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Se ningu\u00e9m tem d\u00favida sobre a capacidade dos micro-influenciadores de motivarem a decis\u00e3o de compra, o problema agora \u00e9: como ach\u00e1-los e como engaj\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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