{"id":2348,"date":"2017-03-21T09:16:48","date_gmt":"2017-03-21T12:16:48","guid":{"rendered":"http:\/\/elife.com.br\/?p=2348"},"modified":"2017-03-21T09:28:24","modified_gmt":"2017-03-21T12:28:24","slug":"chocolates-e-refrigerantes-estao-entre-guloseimas-de-indulgencia-mais-compartilhadas-no-instagram","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2017\/03\/21\/chocolates-e-refrigerantes-estao-entre-guloseimas-de-indulgencia-mais-compartilhadas-no-instagram\/","title":{"rendered":"Chocolates e refrigerantes est\u00e3o entre as guloseimas de indulg\u00eancia mais compartilhadas no Instagram"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p>A E.life analisou 50 mil imagens publicadas no Instagram com as <strong>hashtags #gordice e #gordices<\/strong> para verificar quais as marcas mais presentes quando os internautas resolvem consumir\u00a0guloseimas doces ou salgadas, geralmente em momentos de auto-premia\u00e7\u00e3o ou quebra de rotina, quando se d\u00e3o\u00a0o direito de um presente.<\/p>\n<p>Com a tecnologia Brand Logo Detection, da E.life, n\u00e3o \u00e9 necess\u00e1rio a marca ser citada, bastando que sua imagem estivesse presente na foto compartilhada. Dentro das 50 mil imagens levantadas, <strong>3.135 tiveram algum logo detectado.\u00a0<\/strong><\/p>\n<h3>A indulg\u00eancia acontece aos finais de semana<\/h3>\n<p>As pessoas deixam as concess\u00f5es na dieta para o fim de semana, quando observamos uma maior quantidade de uso das hashtags.<\/p>\n<p><strong>N\u00famero de men\u00e7\u00f5es por dia com destaque para s\u00e1bados e domingos:<\/strong><\/p>\n<div id=\"attachment_2349\" style=\"width: 669px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2349\" class=\" wp-image-2349\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/03\/921fe227-76d1-453d-846c-fb612859dfc9.png\" alt=\"\" width=\"659\" height=\"230\" \/><p id=\"caption-attachment-2349\" class=\"wp-caption-text\">Fonte: E.life<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3>Principais categorias citadas<\/h3>\n<p>Agrupamos as marcas em 30 categorias distintas. Dentre elas, destacamos:<\/p>\n<p><strong>Chocolates:<\/strong><\/p>\n<ul>\n<li>16,2% dos depoimentos com logos detectados;<\/li>\n<li>23 marcas.<\/li>\n<\/ul>\n<p><strong>Refrigerantes:<\/strong><\/p>\n<ul>\n<li>10,7% dos depoimentos com logos detectados;<\/li>\n<li>19 marcas.<\/li>\n<\/ul>\n<p><strong>Spreads:<\/strong><\/p>\n<ul>\n<li>5,8% dos depoimentos com logos detectados;<\/li>\n<li>3 marcas.<\/li>\n<\/ul>\n<p><strong>Restaurantes:<\/strong><\/p>\n<ul>\n<li>4,4% dos depoimentos com logos detectados;<\/li>\n<li>32 marcas.<\/li>\n<\/ul>\n<p><strong>Snacks:<\/strong><\/p>\n<ul>\n<li>3,7% dos depoimentos com logos detectados;<\/li>\n<li>7 marcas.<\/li>\n<\/ul>\n<p>Ademais, mais de 1.156 marcas distribu\u00eddas em 25 categorias.<\/p>\n<h3>Marcas que se destacaram dos depoimentos com logos detectados<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2350 alignleft\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/03\/f5fd656d-2b3b-42bc-9fe3-c25add254401.png\" alt=\"\" width=\"160\" height=\"148\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2351 alignleft\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/03\/2c869b5c-c8e0-4546-a087-139074f8ded1.png\" alt=\"\" width=\"160\" height=\"148\" \/> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2352 alignleft\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/03\/655206dd-074a-463c-bc24-251852def6e6.png\" alt=\"\" width=\"160\" height=\"149\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Associa\u00e7\u00f5es<\/h3>\n<p>A tecnologia E.life Brand Logo Detection permite observar logos que aparecem associados entre si, como exemplificamos abaixo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2353 alignleft\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/03\/d0371c79-5678-4909-ace3-5691e3168c41.png\" alt=\"\" width=\"245\" height=\"242\" \/> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2354 alignleft\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/03\/6e0882f0-6b39-43a4-9fd6-9c191ae04774.png\" alt=\"\" width=\"245\" height=\"241\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Para\u00a0adquirir o estudo\u00a0&#8220;Indulg\u00eancias em Redes Sociais&#8221; completo, fale com nossos consultores Bruno Queiroz ou Isabella Toledo:\u00a0<strong>(11) 2339-4928 ramal 239 e 233<\/strong><\/p>\n<p>O estudo apresenta a abertura de todas as marcas e categorias citadas com as hashtags #gordice e #gordices, al\u00e9m de todos os consumos associados identificados pelo software.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Saiba mais sobre a tecnologia Brand Logo Detection<\/h3>\n<div>\n<p>O Brand Logo Detection identifica, por meio de API, os logotipos de produtos e empresas em fotos publicadas em qualquer rede social com imagens index\u00e1veis, mesmo que n\u00e3o seja citado o nome da marca na descri\u00e7\u00e3o ou em hashtags e marca\u00e7\u00f5es.<\/p>\n<p><strong>Como o Brand Logo Detection pode ser \u00fatil?<\/strong><\/p>\n<\/div>\n<ul>\n<li>Aumentando as oportunidades de intera\u00e7\u00e3o em tempo real ao ampliar as buscas por hashtags que remetem ao dom\u00ednio da marca, mesmo que a marca n\u00e3o seja citada.<\/li>\n<li>Saindo do conceito de touchpoints (pontos de contato) e explorando a jornada do consumidor.<\/li>\n<li>Criando \u00edndices de compartilhamentos sobre a marca ou concorrentes, sem depender de termos de monitoramento.<\/li>\n<li>Encontrando influenciadores que est\u00e3o usando sua marca, mas sem cit\u00e1-la, para futuras a\u00e7\u00f5es.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A E.life analisou 50 mil imagens publicadas no Instagram com as hashtags #gordice e #gordices para verificar quais as marcas mais presentes quando os internautas resolvem consumir\u00a0guloseimas doces ou salgadas, geralmente em momentos de auto-premia\u00e7\u00e3o ou quebra de rotina, quando se d\u00e3o\u00a0o direito de um presente. Com a tecnologia Brand Logo Detection, da E.life, n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[70],"class_list":["post-2348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-e-life-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chocolates e refrigerantes est\u00e3o entre as guloseimas de indulg\u00eancia mais compartilhadas no Instagram - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2017\/03\/21\/chocolates-e-refrigerantes-estao-entre-guloseimas-de-indulgencia-mais-compartilhadas-no-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocolates e refrigerantes est\u00e3o entre as guloseimas de indulg\u00eancia mais compartilhadas no Instagram - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A E.life analisou 50 mil imagens publicadas no Instagram com as hashtags #gordice e #gordices para verificar quais as marcas mais presentes quando os internautas resolvem consumir\u00a0guloseimas doces ou salgadas, geralmente em momentos de auto-premia\u00e7\u00e3o ou quebra de rotina, quando se d\u00e3o\u00a0o direito de um presente. 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