{"id":2768,"date":"2017-06-19T13:53:07","date_gmt":"2017-06-19T16:53:07","guid":{"rendered":"http:\/\/elife.com.br\/?p=2768"},"modified":"2017-06-19T13:53:07","modified_gmt":"2017-06-19T16:53:07","slug":"agora-e-possivel-identificar-emocoes-de-forma-automatica-em-imagens","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2017\/06\/19\/agora-e-possivel-identificar-emocoes-de-forma-automatica-em-imagens\/","title":{"rendered":"Agora \u00e9 poss\u00edvel identificar emo\u00e7\u00f5es de forma autom\u00e1tica em imagens"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">A tecnologia de Image Recognition utilizada pela E.life acaba de ganhar mais uma possibilidade: identificar emo\u00e7\u00f5es nas imagens postadas nas redes sociais. Agora \u00e9 poss\u00edvel saber qual a express\u00e3o, emo\u00e7\u00e3o ou sentimento de pessoas que postam imagens segurando o objeto de alguma marca espec\u00edfica. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo: nas imagens abaixo os consumidores est\u00e3o segurando latas de Coca-Cola. Com a nova funcionalidade da tecnologia \u00e9 poss\u00edvel automaticamente detectar qual a emo\u00e7\u00e3o daquele consumidor em rela\u00e7\u00e3o ao produto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2769\" style=\"width: 699px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2769\" class=\"wp-image-2769\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/06\/image-1.png\" alt=\"\" width=\"689\" height=\"304\" \/><p id=\"caption-attachment-2769\" class=\"wp-caption-text\">Exemplo da emo\u00e7\u00e3o detectada na imagem<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2770\" style=\"width: 707px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2770\" class=\" wp-image-2770\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/06\/image-2.png\" alt=\"\" width=\"697\" height=\"310\" \/><p id=\"caption-attachment-2770\" class=\"wp-caption-text\">Exemplo da emo\u00e7\u00e3o detectada na imagem<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2771\" style=\"width: 702px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2771\" class=\" wp-image-2771\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2017\/06\/image.png\" alt=\"\" width=\"692\" height=\"348\" \/><p id=\"caption-attachment-2771\" class=\"wp-caption-text\">Exemplo da emo\u00e7\u00e3o detectada na imagem<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O servi\u00e7o de Imagem Recognition da E.life j\u00e1 identifica objetos e marcas <\/span><span style=\"font-weight: 400;\">como voc\u00ea pode conferir no <\/span><a href=\"https:\/\/elife.com.br\/index.php\/2017\/03\/21\/chocolates-e-refrigerantes-estao-entre-guloseimas-de-indulgencia-mais-compartilhadas-no-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Case Gordices<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m no <\/span><a href=\"https:\/\/elife.com.br\/index.php\/2017\/03\/07\/cerveja-e-catuaba-se-destacam-entre-as-bebidas-mais-consumidas-no-carnaval\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">estudo feito no Carnaval sobre as bebidas mais consumidas durante o feriado<\/span><\/a><span style=\"font-weight: 400;\">. Com essa nova possibilidade de reconhecimento de express\u00f5es faciais as marcas podem entender melhor o comportamento do consumidor de seus produtos e possibilita tamb\u00e9m que as publica\u00e7\u00f5es sejam analisadas com mais rapidez e facilidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um consumidor satisfeito com a marca tende a postar imagens sorrindo com o produto, enquanto algu\u00e9m fazendo uma cr\u00edtica nas redes sociais acabar\u00e1 postando uma imagem onde ser\u00e1 \u00a0detectado o sentimento de raiva e inc\u00f4modo, por exemplo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com a nova possibilidade oferecida pela tecnologia \u00e9 poss\u00edvel gerar a\u00e7\u00f5es nos dois casos: interagindo com o cliente satisfeito para que ele veja que a marca est\u00e1 acompanhando suas publica\u00e7\u00f5es sobre o produto e tamb\u00e9m a gest\u00e3o de uma poss\u00edvel crise, onde a marca rapidamente poder\u00e1 encontrar clientes com reclama\u00e7\u00f5es sobre um produto espec\u00edfico.<\/span><\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/06\/08\/e-life-adota-inteligencia-artificial-em-servicos-de-inteligencia-e-social-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Conhe\u00e7a todas as possibilidades de servi\u00e7os de Intelig\u00eancia e Social CRM executados por meio da Intelig\u00eancia Artificial que a E.life oferece.<\/span><\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tecnologia de Image Recognition utilizada pela E.life acaba de ganhar mais uma possibilidade: identificar emo\u00e7\u00f5es nas imagens postadas nas redes sociais. Agora \u00e9 poss\u00edvel saber qual a express\u00e3o, emo\u00e7\u00e3o ou sentimento de pessoas que postam imagens segurando o objeto de alguma marca espec\u00edfica. Por exemplo: nas imagens abaixo os consumidores est\u00e3o segurando latas de [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":2772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[187,186,169],"class_list":["post-2768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-emocoes","tag-image-recognition","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agora \u00e9 poss\u00edvel identificar emo\u00e7\u00f5es de forma autom\u00e1tica em imagens - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2017\/06\/19\/agora-e-possivel-identificar-emocoes-de-forma-automatica-em-imagens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agora \u00e9 poss\u00edvel identificar emo\u00e7\u00f5es de forma autom\u00e1tica em imagens - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A tecnologia de Image Recognition utilizada pela E.life acaba de ganhar mais uma possibilidade: identificar emo\u00e7\u00f5es nas imagens postadas nas redes sociais. Agora \u00e9 poss\u00edvel saber qual a express\u00e3o, emo\u00e7\u00e3o ou sentimento de pessoas que postam imagens segurando o objeto de alguma marca espec\u00edfica. 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