{"id":3434,"date":"2018-02-06T14:43:24","date_gmt":"2018-02-06T17:43:24","guid":{"rendered":"http:\/\/elife.com.br\/?p=3434"},"modified":"2018-10-09T14:59:35","modified_gmt":"2018-10-09T17:59:35","slug":"voce-ja-conhece-o-poder-de-um-micro-influenciador","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2018\/02\/06\/voce-ja-conhece-o-poder-de-um-micro-influenciador\/","title":{"rendered":"Voc\u00ea j\u00e1 conhece o poder de um micro influenciador?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p><b>Pessoas influenciam pessoas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Os consumidores preferem ouvir uns aos outros em vez de ouvir as marcas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 nos anos 1950, as \u201c<\/span><i><span style=\"font-weight: 400;\">Tupperware parties<\/span><\/i><span style=\"font-weight: 400;\">\u201d representavam uma estrat\u00e9gia de <\/span><i><span style=\"font-weight: 400;\">Influencer Marketing<\/span><\/i><span style=\"font-weight: 400;\">. Hoje, o meio digital tornou as conex\u00f5es entre marca e consumidor mais expl\u00edcitas e deu espa\u00e7o para as mensagens. Mais do que nunca, o relacionamento um-para-um assume um papel fundamental.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Voc\u00ea j\u00e1 conhece o poder de um micro influenciador?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>MACRO INFLUENCIADORES<\/b><span style=\"font-weight: 400;\"> s\u00e3o bloggers ou celebridades com grande alcance, mas alto investimento financeiro;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>MICRO INFLUENCIADORES <\/b><span style=\"font-weight: 400;\">s\u00e3o perfis entre 1K e 15K seguidores, com muito engajamento e sem alto custo.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Por que investir?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>41%<\/b><span style=\"font-weight: 400;\"> dos Millennials usa um Ad Blocker;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>69%<\/b><span style=\"font-weight: 400;\"> da Gera\u00e7\u00e3o Z n\u00e3o v\u00ea os an\u00fancios de YouTube;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>94%<\/b><span style=\"font-weight: 400;\"> dos consumidores acreditam que os micro influenciadores s\u00e3o uma fonte segura de informa\u00e7\u00e3o;<\/span><\/li>\n<li><b>3 a 10 vezes<\/b><span style=\"font-weight: 400;\"> mais convers\u00f5es quando uma marca compartilha conte\u00fado atrav\u00e9s de influenciadores.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/04\/11\/o-que-falta-ao-seu-projeto-de-micro-influenciadores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Life Time Value<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Quanto <\/span><b>mais tempo<\/b><span style=\"font-weight: 400;\"> investirmos no <\/span><b>relacionamento<\/b><span style=\"font-weight: 400;\"> com influenciadores, maior ser\u00e1 o retorno a longo prazo. <\/span><\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/04\/11\/o-que-falta-ao-seu-projeto-de-micro-influenciadores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Saiba mais sobre o Influencer Lifetime Value aqui. <\/span><\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3436\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/E-mail_3.png\" alt=\"\" width=\"505\" height=\"263\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Como trabalhamos?<\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3437\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/E-mail_4.jpg\" alt=\"\" width=\"737\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.buzzmonitor.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>A nossa ferramenta<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.buzzmonitor.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3438\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/E-mail_5.png\" alt=\"\" width=\"273\" height=\"52\" \/><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O Buzzmonitor tem uma base de usu\u00e1rios \u00fanicos de Instagram e Twitter, permitindo uma pesquisa muito afinada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com tags \u00e9 poss\u00edvel classificar os influenciadores identificados de acordo com interesses, localiza\u00e7\u00e3o, n\u00ba de seguidores, <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uma vez validados os influenciadores, eles s\u00e3o ativados no Buzzmonitor para acompanharmos a sua jornada.<\/span><\/li>\n<li style=\"font-weight: 400;\">Criamos um dashboard <i>real-time<\/i> onde acompanhamos a evolu\u00e7\u00e3o da ativa\u00e7\u00e3o e identificamos continuamente novas oportunidades.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/04\/13\/o-que-um-programa-de-influencer-advocacy-pode-fazer-pela-sua-marca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Veja aqui tudo o que um programa de Influencer Advocacy pode fazer pela sua marca. <\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ficou interessado?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4130-o1\" lang=\"pt-BR\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/posts\/3434#wpcf7-f4130-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4130\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.6\" \/>\n<input type=\"hidden\" 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<\/label>\n<\/p>\n<p><label> Seu e-mail (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"seu-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sua-empresa\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"sua-empresa\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefone (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-telefone\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"seu-telefone\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control has-spinner wpcf7-submit btn btn-primary bt-blue\" type=\"submit\" value=\"Solicite um Consultor\" \/>\n<\/p>\n<p><script>\ndocument.addEventListener( 'wpcf7mailsent', function( event ) { \nga('send', 'event', 'lead', 'clique', 'Solicite um Consultor - Post Blog');\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pessoas influenciam pessoas Os consumidores preferem ouvir uns aos outros em vez de ouvir as marcas. J\u00e1 nos anos 1950, as \u201cTupperware parties\u201d representavam uma estrat\u00e9gia de Influencer Marketing. Hoje, o meio digital tornou as conex\u00f5es entre marca e consumidor mais expl\u00edcitas e deu espa\u00e7o para as mensagens. Mais do que nunca, o relacionamento um-para-um [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[305,134,306],"_links":{"self":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/3434"}],"collection":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":5,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"predecessor-version":[{"id":4442,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/3434\/revisions\/4442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media\/3435"}],"wp:attachment":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}