{"id":3434,"date":"2018-02-06T14:43:24","date_gmt":"2018-02-06T17:43:24","guid":{"rendered":"http:\/\/elife.com.br\/?p=3434"},"modified":"2018-10-09T14:59:35","modified_gmt":"2018-10-09T17:59:35","slug":"voce-ja-conhece-o-poder-de-um-micro-influenciador","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2018\/02\/06\/voce-ja-conhece-o-poder-de-um-micro-influenciador\/","title":{"rendered":"Voc\u00ea j\u00e1 conhece o poder de um micro influenciador?"},"content":{"rendered":"<hr \/>\n<p><b>Pessoas influenciam pessoas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Os consumidores preferem ouvir uns aos outros em vez de ouvir as marcas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 nos anos 1950, as \u201c<\/span><i><span style=\"font-weight: 400;\">Tupperware parties<\/span><\/i><span style=\"font-weight: 400;\">\u201d representavam uma estrat\u00e9gia de <\/span><i><span style=\"font-weight: 400;\">Influencer Marketing<\/span><\/i><span style=\"font-weight: 400;\">. Hoje, o meio digital tornou as conex\u00f5es entre marca e consumidor mais expl\u00edcitas e deu espa\u00e7o para as mensagens. Mais do que nunca, o relacionamento um-para-um assume um papel fundamental.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Voc\u00ea j\u00e1 conhece o poder de um micro influenciador?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>MACRO INFLUENCIADORES<\/b><span style=\"font-weight: 400;\"> s\u00e3o bloggers ou celebridades com grande alcance, mas alto investimento financeiro;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>MICRO INFLUENCIADORES <\/b><span style=\"font-weight: 400;\">s\u00e3o perfis entre 1K e 15K seguidores, com muito engajamento e sem alto custo.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Por que investir?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>41%<\/b><span style=\"font-weight: 400;\"> dos Millennials usa um Ad Blocker;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>69%<\/b><span style=\"font-weight: 400;\"> da Gera\u00e7\u00e3o Z n\u00e3o v\u00ea os an\u00fancios de YouTube;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>94%<\/b><span style=\"font-weight: 400;\"> dos consumidores acreditam que os micro influenciadores s\u00e3o uma fonte segura de informa\u00e7\u00e3o;<\/span><\/li>\n<li><b>3 a 10 vezes<\/b><span style=\"font-weight: 400;\"> mais convers\u00f5es quando uma marca compartilha conte\u00fado atrav\u00e9s de influenciadores.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/04\/11\/o-que-falta-ao-seu-projeto-de-micro-influenciadores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Life Time Value<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Quanto <\/span><b>mais tempo<\/b><span style=\"font-weight: 400;\"> investirmos no <\/span><b>relacionamento<\/b><span style=\"font-weight: 400;\"> com influenciadores, maior ser\u00e1 o retorno a longo prazo. <\/span><\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/04\/11\/o-que-falta-ao-seu-projeto-de-micro-influenciadores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Saiba mais sobre o Influencer Lifetime Value aqui. <\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3436\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/E-mail_3.png\" alt=\"\" width=\"505\" height=\"263\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Como trabalhamos?<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3437\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/E-mail_4.jpg\" alt=\"\" width=\"737\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.buzzmonitor.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>A nossa ferramenta<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.buzzmonitor.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3438\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/E-mail_5.png\" alt=\"\" width=\"273\" height=\"52\" \/><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O Buzzmonitor tem uma base de usu\u00e1rios \u00fanicos de Instagram e Twitter, permitindo uma pesquisa muito afinada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com tags \u00e9 poss\u00edvel classificar os influenciadores identificados de acordo com interesses, localiza\u00e7\u00e3o, n\u00ba de seguidores, <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uma vez validados os influenciadores, eles s\u00e3o ativados no Buzzmonitor para acompanharmos a sua jornada.<\/span><\/li>\n<li style=\"font-weight: 400;\">Criamos um dashboard <i>real-time<\/i> onde acompanhamos a evolu\u00e7\u00e3o da ativa\u00e7\u00e3o e identificamos continuamente novas oportunidades.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/elife.com.br\/index.php\/2017\/04\/13\/o-que-um-programa-de-influencer-advocacy-pode-fazer-pela-sua-marca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Veja aqui tudo o que um programa de Influencer Advocacy pode fazer pela sua marca. <\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ficou interessado?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4130-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"4130\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/posts\/3434#wpcf7-f4130-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4130\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.5\" 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aria-invalid=\"false\" value=\"\" type=\"text\" name=\"seu-nome\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"seu-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sua-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"sua-empresa\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefone (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel 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J\u00e1 nos anos 1950, as \u201cTupperware parties\u201d representavam uma estrat\u00e9gia de Influencer Marketing. Hoje, o meio digital tornou as conex\u00f5es entre marca e consumidor mais expl\u00edcitas e deu espa\u00e7o para as mensagens. Mais do que nunca, o relacionamento um-para-um [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[305,134,306],"class_list":["post-3434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-influenciador","tag-influenciadores","tag-micro-influenciador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea j\u00e1 conhece o poder de um micro influenciador? - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2018\/02\/06\/voce-ja-conhece-o-poder-de-um-micro-influenciador\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea j\u00e1 conhece o poder de um micro influenciador? - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Pessoas influenciam pessoas Os consumidores preferem ouvir uns aos outros em vez de ouvir as marcas. J\u00e1 nos anos 1950, as \u201cTupperware parties\u201d representavam uma estrat\u00e9gia de Influencer Marketing. Hoje, o meio digital tornou as conex\u00f5es entre marca e consumidor mais expl\u00edcitas e deu espa\u00e7o para as mensagens. 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Friends having fun at rooftop party."},{"@type":"BreadcrumbList","@id":"https:\/\/elife.com.br\/index.php\/2018\/02\/06\/voce-ja-conhece-o-poder-de-um-micro-influenciador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/elife.com.br\/"},{"@type":"ListItem","position":2,"name":"Voc\u00ea j\u00e1 conhece o poder de um micro influenciador?"}]},{"@type":"WebSite","@id":"https:\/\/elife.com.br\/#website","url":"https:\/\/elife.com.br\/","name":"Elife Brasil","description":"We deliver insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elife.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/elife.com.br\/#\/schema\/person\/7836c04314eb945ed076d43b397cff6a","name":"Nat\u00e1lia Constantino","url":"https:\/\/elife.com.br\/index.php\/author\/natalia\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",800,405,false],"landscape":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",800,405,false],"portraits":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",800,405,false],"thumbnail":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",150,76,false],"medium":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",300,152,false],"large":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",800,405,false],"1536x1536":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",800,405,false],"2048x2048":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",800,405,false],"index-thumb":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",405,205,false],"blog-thumb":["https:\/\/elife.com.br\/wp-content\/uploads\/2018\/02\/EDITADA.jpg",370,187,false]},"rttpg_author":{"display_name":"Nat\u00e1lia Constantino","author_link":"https:\/\/elife.com.br\/index.php\/author\/natalia\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/elife.com.br\/index.php\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Pessoas influenciam pessoas Os consumidores preferem ouvir uns aos outros em vez de ouvir as marcas. J\u00e1 nos anos 1950, as \u201cTupperware parties\u201d representavam uma estrat\u00e9gia de Influencer Marketing. Hoje, o meio digital tornou as conex\u00f5es entre marca e consumidor mais expl\u00edcitas e deu espa\u00e7o para as mensagens. 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