{"id":4042,"date":"2018-07-03T11:04:49","date_gmt":"2018-07-03T14:04:49","guid":{"rendered":"http:\/\/elife.com.br\/?p=4042"},"modified":"2018-08-06T16:54:00","modified_gmt":"2018-08-06T19:54:00","slug":"facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2018\/07\/03\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\/","title":{"rendered":"Facebook Analytics para Bots: possibilidades de cruzamentos e novas m\u00e9tricas"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">T\u00e3o importante quanto ter um bot \u00e9 acompanhar todas as m\u00e9tricas e insights que ele oferece para uma marca. Por isso, utilizamos algumas ferramentas para mensurar os dados que os bots nos trazem, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buzzmonitor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aqui abordaremos algumas das m\u00e9tricas do Facebook Analytics que permitem criar segmenta\u00e7\u00f5es de p\u00fablico para an\u00e1lise e tamb\u00e9m realizar alguns cruzamentos importantes de dados.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Estes s\u00e3o alguns dos dados dispon\u00edveis na ferramenta:<\/span><\/p>\n<p><b>Dados sobre o dispositivo que acessa o bot<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Quantidade de espa\u00e7o dispon\u00edvel;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tamanho da tela;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Marca e modelo;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Operadora de telefonia;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sistema operacional;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Navegador web;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">N\u00famero de n\u00facleos do processador;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Idioma da interface.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dados sobre o consumidor<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Regi\u00e3o (estados);<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cidades;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Idade;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pa\u00eds;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sexo;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Idioma do Facebook;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Timezone.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dados sobre intera\u00e7\u00f5es com o bot<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Clique em bot\u00e3o;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Envio de arquivo;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Envio de texto;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mute on\/off;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Exclus\u00e3o de conversa;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Den\u00fancia;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bloqueio.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Com estes dados \u201ccrus\u201d \u00e9 poss\u00edvel fazer uma s\u00e9rie de cruzamentos com o objetivo de conhecer melhor o seu p\u00fablico, tais como:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nos \u00faltimos 28 dias tivemos em um bot de cliente 753 usu\u00e1rios do sexo feminino que acessaram o bot a partir de dispositivos Apple na cidade de S\u00e3o Paulo.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4046\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/07\/image.png\" alt=\"\" width=\"639\" height=\"245\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nos \u00faltimos 28 dias tivemos 288 usu\u00e1rios, entre 25 e 34 anos, que utilizaram dispositivos com sistema Android da operadora Vodafone para interagir com o bot a partir da cidade do Porto.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4044\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/07\/image-1.png\" alt=\"\" width=\"639\" height=\"261\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Dos usu\u00e1rios que interagiram com um determinado bot nos \u00faltimos 60 dias, 2,24% utilizam celulares com sistema Android da Samsung (Galaxy J5 Prime) ou Motorola (Moto G).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4045\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/07\/image-2.png\" alt=\"\" width=\"640\" height=\"189\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A qualidade e quantidade de cruzamentos dispon\u00edveis est\u00e1 atrelada \u00e0 quantidade de usu\u00e1rios que cada bot possui. Isso significa que quanto maior for o n\u00famero de usu\u00e1rios, maior a quantidade de cruzamentos poss\u00edveis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essas m\u00e9tricas s\u00e3o importantes para entender de forma aprofundada quem \u00e9 o p\u00fablico que interage com seu bot e assim criar campanhas mais espec\u00edficas para seus consumidores.<\/span><\/p>\n<p><a href=\"https:\/\/elife.com.br\/bots\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Confira alguns cases de bots da E.life!<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ficou interessado e deseja saber mais sobre bots e criar um para sua empresa? A E.life tem uma equipe dedicada ao desenvolvimento de bots: navega\u00e7\u00e3o, programa\u00e7\u00e3o, redatores e designers est\u00e3o preparados para criar o seu chatbot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4130-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"4130\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/posts\/4042#wpcf7-f4130-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4130\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.3\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_BR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4130-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<!--<img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/USAR-SEMPRE-BLOG-ELIFECall_To_Action_Preto.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/>-->\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/header-form-blue.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/><br \/>\n<label> Seu nome (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"seu-nome\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"seu-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sua-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"sua-empresa\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefone (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"seu-telefone\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary bt-blue\" type=\"submit\" value=\"Solicite um Consultor\" \/>\n<\/p>\n<p><script>\ndocument.addEventListener( 'wpcf7mailsent', function( event ) { \nga('send', 'event', 'lead', 'clique', 'Solicite um Consultor - Post Blog');\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e3o importante quanto ter um bot \u00e9 acompanhar todas as m\u00e9tricas e insights que ele oferece para uma marca. Por isso, utilizamos algumas ferramentas para mensurar os dados que os bots nos trazem, como: Buzzmonitor Facebook Analytics Aqui abordaremos algumas das m\u00e9tricas do Facebook Analytics que permitem criar segmenta\u00e7\u00f5es de p\u00fablico para an\u00e1lise e tamb\u00e9m [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":4043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[193,176,336,98,329],"class_list":["post-4042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-bot","tag-chatbot","tag-facebook-analytics","tag-facebook-messenger","tag-metricas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Analytics para Bots: possibilidades de cruzamentos e novas m\u00e9tricas - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2018\/07\/03\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Analytics para Bots: possibilidades de cruzamentos e novas m\u00e9tricas - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"T\u00e3o importante quanto ter um bot \u00e9 acompanhar todas as m\u00e9tricas e insights que ele oferece para uma marca. Por isso, utilizamos algumas ferramentas para mensurar os dados que os bots nos trazem, como: Buzzmonitor Facebook Analytics Aqui abordaremos algumas das m\u00e9tricas do Facebook Analytics que permitem criar segmenta\u00e7\u00f5es de p\u00fablico para an\u00e1lise e tamb\u00e9m [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2018\/07\/03\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T14:04:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-06T19:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/07\/CAPA-ELIFE-EDITADA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nat\u00e1lia Constantino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nat\u00e1lia Constantino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/07\\\/03\\\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/07\\\/03\\\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\\\/\"},\"author\":{\"name\":\"Nat\u00e1lia Constantino\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/e4bc51f2439a06d50250065b7209ede3\"},\"headline\":\"Facebook Analytics para Bots: possibilidades de cruzamentos e novas m\u00e9tricas\",\"datePublished\":\"2018-07-03T14:04:49+00:00\",\"dateModified\":\"2018-08-06T19:54:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/07\\\/03\\\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\\\/\"},\"wordCount\":409,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/07\\\/03\\\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CAPA-ELIFE-EDITADA.jpg\",\"keywords\":[\"Bot\",\"Chatbot\",\"Facebook Analytics\",\"Facebook Messenger\",\"M\u00e9tricas\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/07\\\/03\\\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/07\\\/03\\\/facebook-analytics-para-bots-possibilidades-de-cruzamentos-e-novas-metricas\\\/\",\"name\":\"Facebook Analytics para Bots: possibilidades de cruzamentos e novas m\u00e9tricas - 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