{"id":4560,"date":"2018-03-22T09:15:06","date_gmt":"2018-03-22T12:15:06","guid":{"rendered":"https:\/\/elife.com.br\/?p=4560"},"modified":"2018-11-13T09:19:13","modified_gmt":"2018-11-13T12:19:13","slug":"social-media-na-pratica-bot-suvinil","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2018\/03\/22\/social-media-na-pratica-bot-suvinil\/","title":{"rendered":"Social Media na Pr\u00e1tica: Bot Suvinil"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">A E.life acaba de lan\u00e7ar mais um chatbot, desta vez para a Suvinil, a marca de tintas imobili\u00e1rias premium da BASF e l\u00edder do segmento. Em 2017, a E.life entregou mais de 30 bots para grandes empresas, dentre elas: Duratex (atuando com Deca e Hydra), Volkswagen (via AlmapBBDO), Enotel, Shoppings do Grupo JCPM, GuiaBolso e Cacau Show.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conhe\u00e7a o bot!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>O desafio<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A Suvinil sabe que comprar tinta \u00e9 um processo cheio de etapas, diferentes p\u00fablicos (pintores, arquitetos, consumidor) e muitas decis\u00f5es. Por isso, a marca tem como objetivo facilitar a jornada de consumo de cada p\u00fablico, dando a eles autonomia e poder para fazer suas escolhas de cores favoritas e produtos ideais.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A solu\u00e7\u00e3o<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Utilizando uma intelig\u00eancia de cores e de produtos, o bot entende o perfil do consumidor por meio de perguntas e fotos. As prefer\u00eancia de tons, como azuis e vermelhos, e as sensa\u00e7\u00f5es, como ambientes harm\u00f4nicos, vibrantes, silenciosos, s\u00e3o identificadas para que o bot sugira as melhores op\u00e7\u00f5es de cores e produtos para o consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O internauta seleciona a\/as cores que mais gostou e \u00e9 direcionado para o e-commerce ou para a loja mais pr\u00f3xima. No segundo semestre, novas funcionalidades ser\u00e3o implementadas, mas sempre com o foco em <\/span><b>facilitar a jornada do consumidor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/TintasSuvinil\/videos\/10213692787627468\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4561\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/11\/1.jpg\" alt=\"\" width=\"500\" height=\"462\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Clique na imagem para conferir a publica\u00e7\u00e3o completa no Facebook<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/messages\/t\/TintasSuvinil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Converse com o bot da Suvinil aqui!<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Alguns resultados<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O bot foi lan\u00e7ado recentemente mas j\u00e1 \u00e9 poss\u00edvel perceber alguns resultados da sua ado\u00e7\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Na primeira semana de bot foram 2.433 consultas;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e9dia de tempo que o internauta navegou pelo bot no per\u00edodo: 6m e 18s \u2013 um valor muito acima da m\u00e9dia. Isso mostra que o usu\u00e1rio realmente passa mais tempo testando v\u00e1rias possibilidades e combina\u00e7\u00f5es de cores.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Os maiores benef\u00edcios para os clientes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com a implementa\u00e7\u00e3o do chatbot, a Suvinil complementa ainda mais a jornada de consumo digital, que tamb\u00e9m conta com outros canais de informa\u00e7\u00e3o e intera\u00e7\u00e3o da marca, como site, apps e redes sociais.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/messages\/t\/TintasSuvinil\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4562\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/11\/2.jpg\" alt=\"\" width=\"700\" height=\"397\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Clique na imagem para conversar com o bot <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ficou interessado e deseja saber mais sobre Bots e criar um para sua empresa? A E.life tem uma equipe dedicada ao desenvolvimento de bots: navega\u00e7\u00e3o, programa\u00e7\u00e3o, redatores e designers est\u00e3o preparados para criar o seu chatbot.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4130-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"4130\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/posts\/4560#wpcf7-f4130-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4130\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.3\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_BR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4130-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<!--<img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/USAR-SEMPRE-BLOG-ELIFECall_To_Action_Preto.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/>-->\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/header-form-blue.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/><br \/>\n<label> Seu nome (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"seu-nome\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"seu-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sua-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"sua-empresa\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefone (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"seu-telefone\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary bt-blue\" type=\"submit\" value=\"Solicite um Consultor\" \/>\n<\/p>\n<p><script>\ndocument.addEventListener( 'wpcf7mailsent', function( event ) { \nga('send', 'event', 'lead', 'clique', 'Solicite um Consultor - Post Blog');\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A E.life acaba de lan\u00e7ar mais um chatbot, desta vez para a Suvinil, a marca de tintas imobili\u00e1rias premium da BASF e l\u00edder do segmento. Em 2017, a E.life entregou mais de 30 bots para grandes empresas, dentre elas: Duratex (atuando com Deca e Hydra), Volkswagen (via AlmapBBDO), Enotel, Shoppings do Grupo JCPM, GuiaBolso e [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":4563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[193,176,98,320],"class_list":["post-4560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bot","tag-chatbot","tag-facebook-messenger","tag-suvinil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media na Pr\u00e1tica: Bot Suvinil - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2018\/03\/22\/social-media-na-pratica-bot-suvinil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media na Pr\u00e1tica: Bot Suvinil - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A E.life acaba de lan\u00e7ar mais um chatbot, desta vez para a Suvinil, a marca de tintas imobili\u00e1rias premium da BASF e l\u00edder do segmento. Em 2017, a E.life entregou mais de 30 bots para grandes empresas, dentre elas: Duratex (atuando com Deca e Hydra), Volkswagen (via AlmapBBDO), Enotel, Shoppings do Grupo JCPM, GuiaBolso e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2018\/03\/22\/social-media-na-pratica-bot-suvinil\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T12:15:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-13T12:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2018\/11\/CAPA-ELIFE-SUVINIL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nat\u00e1lia Constantino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nat\u00e1lia Constantino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/03\\\/22\\\/social-media-na-pratica-bot-suvinil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/03\\\/22\\\/social-media-na-pratica-bot-suvinil\\\/\"},\"author\":{\"name\":\"Nat\u00e1lia Constantino\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/e4bc51f2439a06d50250065b7209ede3\"},\"headline\":\"Social Media na Pr\u00e1tica: Bot Suvinil\",\"datePublished\":\"2018-03-22T12:15:06+00:00\",\"dateModified\":\"2018-11-13T12:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/03\\\/22\\\/social-media-na-pratica-bot-suvinil\\\/\"},\"wordCount\":426,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/03\\\/22\\\/social-media-na-pratica-bot-suvinil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/CAPA-ELIFE-SUVINIL.jpg\",\"keywords\":[\"Bot\",\"Chatbot\",\"Facebook Messenger\",\"Suvinil\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/03\\\/22\\\/social-media-na-pratica-bot-suvinil\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2018\\\/03\\\/22\\\/social-media-na-pratica-bot-suvinil\\\/\",\"name\":\"Social Media na Pr\u00e1tica: Bot Suvinil - 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