{"id":5486,"date":"2019-05-08T15:46:29","date_gmt":"2019-05-08T18:46:29","guid":{"rendered":"https:\/\/elife.com.br\/?p=5486"},"modified":"2019-05-08T15:46:29","modified_gmt":"2019-05-08T18:46:29","slug":"whatsapp-business-o-que-esperar","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2019\/05\/08\/whatsapp-business-o-que-esperar\/","title":{"rendered":"WhatsApp Business: o que esperar?"},"content":{"rendered":"<hr \/>\n<p><span style=\"font-weight: 400;\">O WhatsApp \u00e9 o aplicativo de mensagens mais utilizado no mundo, com mais de 1,6 bilh\u00f5es de usu\u00e1rios em 180 pa\u00edses. Por isso, \u00e9 natural que o lan\u00e7amento do WhatsApp Business. destinado \u00e0s pequenas e m\u00e9dias empresas, chame a aten\u00e7\u00e3o de marcas que querem atender seus clientes no canal mais utilizado por eles. De acordo com a pr\u00f3pria empresa, mais de tr\u00eas milh\u00f5es de neg\u00f3cios utilizam o aplicativo como canal de atendimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O crescimento do aplicativo segue o rev\u00e9s de grandes redes sociais, que est\u00e3o perdendo usu\u00e1rios di\u00e1rios em alguns mercados. Isso indica que usu\u00e1rios est\u00e3o usando cada vez mais aplicativos de mensagens e menos redes sociais. Dessa forma, \u00e9 natural imaginar que o Whatsapp ser\u00e1 mais utilizado para se comunicar com as marcas do que redes sociais como Facebook, Twitter ou Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, de acordo com a <\/span><a href=\"https:\/\/www.profitbooks.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Profit Book<\/span><\/a><span style=\"font-weight: 400;\">, o contato com o cliente por WhatsApp tem uma taxa 40% mais alta de resposta. Isso indica que os usu\u00e1rios cada vez mais preferem se comunicar por um aplicativo de mensagens do que ter de atender uma chamada telef\u00f4nica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplicativos de mensagens autom\u00e1ticas (e assistentes de voz) est\u00e3o cada vez mais presentes no atendimento ao cliente e a ponto de se tornarem a principal ferramenta de comunica\u00e7\u00e3o da marca com o consumidor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>WhatsApp Business: at\u00e9 onde podemos ir<\/b><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">O que faz e poder\u00e1 fazer pelo seu neg\u00f3cio?<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">WhatsApp Business \u00e9 uma vers\u00e3o separada do WhatsApp que tem como principal objetivo permitir que as empresas se comuniquem com os seus clientes. Foi lan\u00e7ado para Android em 2018 e para IOS em 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m de permitir que a marca responda diretamente clientes, o WhatsApp Business tem outros recursos personalizados para empresas, como mensagens de aus\u00eancia e hor\u00e1rio de atendimento, mensagens de sauda\u00e7\u00e3o e a capacidade de listar informa\u00e7\u00f5es, como hor\u00e1rios de funcionamento de lojas e servi\u00e7os oferecidos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Qual a diferen\u00e7a entre o Whatsapp Business e o Whatsapp comum?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O Whatsapp Business \u00e9 um aplicativo \u00e0 parte. \u00c9 preciso fazer o download e vincular a um n\u00famero de celular. Como \u00e9 voltado para empresas, possui ferramentas pr\u00f3prias focadas em atendimento ao cliente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Quais as principais vantagens do Whatsapp Business como parte do Customer Experience?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Compartilhar mais dados no perfil<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao contatar um n\u00famero do Whatsapp Business, o usu\u00e1rio \u00e9 informado que aquela conta \u00e9 corporativa e encontra no seu perfil dados importantes sobre a empresa, como nome, site, mapa com localiza\u00e7\u00e3o das lojas e hor\u00e1rio de atendimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel ainda programar o envio de mensagens fora do hor\u00e1rio de atendimento.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Implementar respostas autom\u00e1ticas<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O aplicativo permite a programa\u00e7\u00e3o de mensagens de sauda\u00e7\u00e3o autom\u00e1ticas para todos os usu\u00e1rios que enviam uma mensagem. Da mesma forma, \u00e9 poss\u00edvel exibir FAQs com algumas respostas a quest\u00f5es frequentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por outro lado, ainda n\u00e3o \u00e9 poss\u00edvel ter um chatbot no Whatsapp Business porque a API ainda est\u00e1 fechada para este desenvolvimento. Por isso, as respostas autom\u00e1ticas s\u00e3o muito limitadas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Estat\u00edsticas para an\u00e1lise<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A ferramenta fornece alguns relat\u00f3rios e dados importantes para an\u00e1lise. \u00c9 poss\u00edvel ter reports de quem recebeu as mensagens enviadas, quem abriu e quem clicou em determinada URL anexada na mensagem. S\u00e3o dados importantes para quem precisa de definir KPIs e avaliar a performance dos atendimentos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Ter listas de transmiss\u00e3o para reativar os clientes<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao interagir no Whatsapp Business de uma marca, o usu\u00e1rio pode escolher receber ou n\u00e3o novidades. Os que optarem por receber novidades podem receber notifica\u00e7\u00f5es regulares com informa\u00e7\u00f5es relevantes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Quais as principais limita\u00e7\u00f5es do Whatsapp Business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A aplica\u00e7\u00e3o ainda tem a API fechada para integra\u00e7\u00f5es, o que impossibilita, por exemplo, ter um chatbot com intelig\u00eancia artificial desenvolvida em Dialogflow (tecnologia Google), que poderia responder a todas as intera\u00e7\u00f5es de forma autom\u00e1tica ou enviar os contatos e intera\u00e7\u00f5es para a ferramenta de CRM da empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, n\u00e3o \u00e9 poss\u00edvel escalar o atendimento. A ferramenta s\u00f3 permite ter um n\u00famero de telefone associado a cada conta de Whatsapp Business. Ou seja, numa equipe de v\u00e1rios atendedores, s\u00f3 um pode responder no Whatsapp Business de cada vez.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Qual o custo?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O WhatsApp Business \u00e9 gratuito. Apesar disso, os envios de notifica\u00e7\u00f5es para listas de transmiss\u00e3o s\u00e3o pagos. A API de neg\u00f3cios do WhatsApp, que permite a grandes empresas se conectar com clientes e enviar notifica\u00e7\u00f5es como cart\u00f5es de embarque e recibos, n\u00e3o est\u00e1 aberta para integra\u00e7\u00f5es.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Quer saber mais? Nosso time est\u00e1 preparado para te auxiliar com a implementa\u00e7\u00e3o do WhatsApp Business na sua empresa com recursos humanos e tecnologia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4130-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"4130\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/posts\/5486#wpcf7-f4130-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4130\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_BR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4130-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<!--<img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/USAR-SEMPRE-BLOG-ELIFECall_To_Action_Preto.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/>-->\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/header-form-blue.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/><br \/>\n<label> Seu nome (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"seu-nome\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"seu-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sua-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"sua-empresa\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefone (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"seu-telefone\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary bt-blue\" type=\"submit\" value=\"Solicite um Consultor\" \/>\n<\/p>\n<p><script>\ndocument.addEventListener( 'wpcf7mailsent', function( event ) { \nga('send', 'event', 'lead', 'clique', 'Solicite um Consultor - Post Blog');\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O WhatsApp \u00e9 o aplicativo de mensagens mais utilizado no mundo, com mais de 1,6 bilh\u00f5es de usu\u00e1rios em 180 pa\u00edses. Por isso, \u00e9 natural que o lan\u00e7amento do WhatsApp Business. destinado \u00e0s pequenas e m\u00e9dias empresas, chame a aten\u00e7\u00e3o de marcas que querem atender seus clientes no canal mais utilizado por eles. De acordo [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[375,299,346,304],"class_list":["post-5486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-atendimento-digital","tag-automacao","tag-customer-experience","tag-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business: o que esperar? - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2019\/05\/08\/whatsapp-business-o-que-esperar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business: o que esperar? - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"O WhatsApp \u00e9 o aplicativo de mensagens mais utilizado no mundo, com mais de 1,6 bilh\u00f5es de usu\u00e1rios em 180 pa\u00edses. 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