{"id":5600,"date":"2019-07-10T15:27:36","date_gmt":"2019-07-10T18:27:36","guid":{"rendered":"https:\/\/elife.com.br\/?p=5600"},"modified":"2019-07-10T15:28:43","modified_gmt":"2019-07-10T18:28:43","slug":"buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2019\/07\/10\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\/","title":{"rendered":"Buzzmonitor \u00e9 escolhido pela MRM\/McCann para fazer o Social Intelligence do grupo Mahou San Miguel, da Espanha"},"content":{"rendered":"<hr \/>\n<p><span style=\"font-weight: 400;\">A ag\u00eancia MRM\/McCann escolheu o Buzzmonitor, ferramenta de Social Intelligence desenvolvida pela Elife, para fazer esse servi\u00e7o para as marcas do grupo espanhol Mahou San Miguel: as cervejas Mahou, San Miguel e Alhambra e a \u00e1gua Sol\u00e1n de Cabras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o Buzzmonitor, o grupo poder\u00e1 fazer o monitoramento de suas marcas e competidores do mercado, avaliar a performance de seus conte\u00fados em todas as redes sociais, acompanhar de perto a presen\u00e7a em ve\u00edculos de comunica\u00e7\u00e3o, identificar influenciadores e formadores de opini\u00e3o e analisar tend\u00eancias no mundo da cerveja e da \u00e1gua mineral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Monitoramento permite descobrir o que inspira a audi\u00eancia e analisar desejos expressados nas redes sociais. \u00c9 poss\u00edvel antecipar demandas crescentes ou adaptar produtos e ofertas para cativar os usu\u00e1rios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, o monitoramento permite:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Conhecer melhor nossos consumidores e potenciais consumidores<\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Identificar conte\u00fados associados \u00e0s marcas<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Detectar insights, oportunidades de neg\u00f3cio e novos posicionamentos<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Detectar e antecipar poss\u00edveis situa\u00e7\u00f5es de crise<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Avaliar a reputa\u00e7\u00e3o das marcas e temas recorrentes entre seu p\u00fablico<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Aperfei\u00e7oar produtos ou relacionamento com os clientes<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Medir a performance de conte\u00fados pr\u00f3prios e competidores<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Fonte: Jorge Herrero, da Elife Espanha<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ag\u00eancia MRM\/McCann escolheu o Buzzmonitor, ferramenta de Social Intelligence desenvolvida pela Elife, para fazer esse servi\u00e7o para as marcas do grupo espanhol Mahou San Miguel: as cervejas Mahou, San Miguel e Alhambra e a \u00e1gua Sol\u00e1n de Cabras. Com o Buzzmonitor, o grupo poder\u00e1 fazer o monitoramento de suas marcas e competidores do mercado, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[23,393],"class_list":["post-5600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-redes-sociais","tag-social-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buzzmonitor \u00e9 escolhido pela MRM\/McCann para fazer o Social Intelligence do grupo Mahou San Miguel, da Espanha - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2019\/07\/10\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buzzmonitor \u00e9 escolhido pela MRM\/McCann para fazer o Social Intelligence do grupo Mahou San Miguel, da Espanha - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A ag\u00eancia MRM\/McCann escolheu o Buzzmonitor, ferramenta de Social Intelligence desenvolvida pela Elife, para fazer esse servi\u00e7o para as marcas do grupo espanhol Mahou San Miguel: as cervejas Mahou, San Miguel e Alhambra e a \u00e1gua Sol\u00e1n de Cabras. Com o Buzzmonitor, o grupo poder\u00e1 fazer o monitoramento de suas marcas e competidores do mercado, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2019\/07\/10\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T18:27:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T18:28:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/07\/elife_cervejas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/07\\\/10\\\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/07\\\/10\\\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f078155480df28a9ca365f8319ae1bcf\"},\"headline\":\"Buzzmonitor \u00e9 escolhido pela MRM\\\/McCann para fazer o Social Intelligence do grupo Mahou San Miguel, da Espanha\",\"datePublished\":\"2019-07-10T18:27:36+00:00\",\"dateModified\":\"2019-07-10T18:28:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/07\\\/10\\\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\\\/\"},\"wordCount\":229,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/07\\\/10\\\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/elife_cervejas.jpg\",\"keywords\":[\"Redes Sociais\",\"Social Intelligence\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/07\\\/10\\\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/07\\\/10\\\/buzzmonitor-e-escolhido-pela-mrm-mccann-para-fazer-o-social-intelligence-do-grupo-mahou-san-miguel-da-espanha\\\/\",\"name\":\"Buzzmonitor \u00e9 escolhido pela MRM\\\/McCann para fazer o Social Intelligence do grupo Mahou San Miguel, da Espanha - 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