{"id":5623,"date":"2019-07-25T13:44:53","date_gmt":"2019-07-25T16:44:53","guid":{"rendered":"https:\/\/elife.com.br\/?p=5623"},"modified":"2019-07-26T12:42:05","modified_gmt":"2019-07-26T15:42:05","slug":"petz-lanca-chatbot-para-promover-o-filme-turma-da-monica-lacos","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2019\/07\/25\/petz-lanca-chatbot-para-promover-o-filme-turma-da-monica-lacos\/","title":{"rendered":"Petz lan\u00e7a chatbot para promover o filme Turma da M\u00f4nica &#8211; La\u00e7os"},"content":{"rendered":"<hr \/>\n<h4><em><span style=\"font-weight: 400;\">Assistente desenvolvido pela Elife Brasil para o Facebook Messenger testa conhecimentos sobre o filme a partir de trailer<\/span><\/em><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Os usu\u00e1rios que acessarem a <a href=\"https:\/\/www.facebook.com\/petzbr\/\">p\u00e1gina da Petz no Facebook<\/a> agora poder\u00e3o participar de um quiz sobre o novo filme da Turma da M\u00f4nica atrav\u00e9s do Messenger. Idealizado pela marca junto \u00e0 equipe de Maur\u00edcio de Souza, o chatbot foi desenvolvido pela Elife Brasil.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5624\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/07\/monica1.jpg\" alt=\"\" width=\"725\" height=\"408\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ao acessar o chat na p\u00e1gina da Petz, o usu\u00e1rio inicia o quiz assistindo ao trailer do filme. Depois disso, o bot realiza perguntas sobre o longa e as personagens. A Petz, patrocinadora do filme, aproveitou o enredo &#8211; a busca pelo c\u00e3o Floquinho &#8211; para inserir perguntas que incluem animais dom\u00e9sticos, tornando o desafio ainda maior. \u201cA Petz olha com bastante carinho para <\/span><a href=\"https:\/\/www.instagram.com\/p\/BxxLsfIp36_\/\"><span style=\"font-weight: 400;\">publica\u00e7\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> que sensibilizam o p\u00fablico\u201d, afirmou Amanda Leardine, account manager na Elife.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segundo Amanda, a Petz patrocinou o filme e considerou o quiz como estrat\u00e9gia para aumentar a visibilidade da marca. Al\u00e9m da atividade no Messenger da marca, o quiz permite que o participante compartilhe no seu mural do Facebook os resultados que obteve, estimulando sua rede de amigos a tamb\u00e9m participar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ana Beatriz Ferman, da Petz, afirmou que o principal desafio foi encontrar uma maneira de viralizar a a\u00e7\u00e3o. Como a maior parte da a\u00e7\u00e3o acontece no inbox, a Petz precisou desenvolver algo que motivasse os usu\u00e1rios a compartilharem com seus amigos. E o mais legal \u00e9 que conseguiram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5626\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/07\/monica3.png\" alt=\"\" width=\"376\" height=\"404\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5625\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/07\/monica2.png\" alt=\"\" width=\"436\" height=\"280\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O caso exemplifica as possibilidades de um chatbot em uma campanha de conte\u00fado. A gamifica\u00e7\u00e3o da intera\u00e7\u00e3o com a marca \u00e9 um processo simples que gera engajamento e visibilidade. \u201cIsso movimenta bastante a p\u00e1gina, pois os usu\u00e1rios podem refazer o jogo quantas vezes quiserem para tentar alcan\u00e7ar melhores resultados. Mexe tamb\u00e9m com o engajamento, pois eles comentam no mural seus resultados\u201d, concluiu Amanda.<\/span><\/p>\n<p>Voc\u00ea pode testar o chatbot e fazer o quiz <a href=\"https:\/\/www.facebook.com\/petzbr\/\">aqui<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Gostou deste conte\u00fado? Nossa equipe est\u00e1 pronta para desenvolver o chatbot ideal para a sua marca:<\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4130-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"4130\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/posts\/5623#wpcf7-f4130-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4130\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_BR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4130-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<!--<img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/USAR-SEMPRE-BLOG-ELIFECall_To_Action_Preto.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/>-->\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/02\/header-form-blue.jpg\" alt=\"\" width=\"365\" style=\"margin-bottom: 20px;\" \/><br \/>\n<label> Seu nome (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"seu-nome\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"seu-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sua-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"sua-empresa\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefone (*)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"seu-telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"seu-telefone\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary bt-blue\" type=\"submit\" value=\"Solicite um Consultor\" \/>\n<\/p>\n<p><script>\ndocument.addEventListener( 'wpcf7mailsent', function( event ) { \nga('send', 'event', 'lead', 'clique', 'Solicite um Consultor - Post Blog');\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assistente desenvolvido pela Elife Brasil para o Facebook Messenger testa conhecimentos sobre o filme a partir de trailer &nbsp; Os usu\u00e1rios que acessarem a p\u00e1gina da Petz no Facebook agora poder\u00e3o participar de um quiz sobre o novo filme da Turma da M\u00f4nica atrav\u00e9s do Messenger. Idealizado pela marca junto \u00e0 equipe de Maur\u00edcio de [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[348,176,394],"class_list":["post-5623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-case","tag-chatbot","tag-messaging-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petz lan\u00e7a chatbot para promover o filme Turma da M\u00f4nica - La\u00e7os - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2019\/07\/25\/petz-lanca-chatbot-para-promover-o-filme-turma-da-monica-lacos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petz lan\u00e7a chatbot para promover o filme Turma da M\u00f4nica - La\u00e7os - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Assistente desenvolvido pela Elife Brasil para o Facebook Messenger testa conhecimentos sobre o filme a partir de trailer &nbsp; Os usu\u00e1rios que acessarem a p\u00e1gina da Petz no Facebook agora poder\u00e3o participar de um quiz sobre o novo filme da Turma da M\u00f4nica atrav\u00e9s do Messenger. 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