{"id":5739,"date":"2019-10-02T18:48:18","date_gmt":"2019-10-02T21:48:18","guid":{"rendered":"https:\/\/elife.com.br\/?p=5739"},"modified":"2026-04-08T17:32:25","modified_gmt":"2026-04-08T20:32:25","slug":"novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2019\/10\/02\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\/","title":{"rendered":"Novidades do Facebook Messenger otimizam experi\u00eancia dos consumidores"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span style=\"font-weight: 400;\">O Facebook segue criando novas funcionalidades para o Messenger, tornando o aplicativo de chat cada vez mais completo para a experi\u00eancia dos consumidores. <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/changelog\/\"><span style=\"font-weight: 400;\">A empresa divulgou novidades no Messenger no dia 30 de setembro.<\/span><\/a><span style=\"font-weight: 400;\"> As principais mudan\u00e7as d\u00e3o mais possibilidades para as p\u00e1ginas interagirem com seus seguidores no chat:<\/span><\/p>\n<p><b>Menu persistente por usu\u00e1rio<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agora ser\u00e1 poss\u00edvel ter um menu persistente diferente para cada usu\u00e1rio. Os menus persistentes s\u00e3o op\u00e7\u00f5es selecion\u00e1veis pelos seguidores no chat com as p\u00e1ginas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa mudan\u00e7a trar\u00e1 aos consumidores uma experi\u00eancia individual mais personalizada na intera\u00e7\u00e3o com as marcas. Os menus persistentes individualizados podem ajudar as marcas a personalizar a experi\u00eancia do consumidor de acordo com sua jornada, momento de compra ou informa\u00e7\u00f5es j\u00e1 fornecidas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa funcionalidade ainda est\u00e1 em vers\u00e3o beta e <\/span><a href=\"https:\/\/www.facebook.com\/help\/contact\/MessengerUserLevelMenuBeta\"><span style=\"font-weight: 400;\">dispon\u00edvel para as p\u00e1ginas no site do Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5741\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/10\/menupersistente.jpg\" alt=\"\" width=\"387\" height=\"254\" \/><\/p>\n<p><b>Novas formas de Private Replies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As private replies s\u00e3o respostas autom\u00e1ticas enviadas pelo inbox do Facebook para os consumidores, acionadas a partir de palavras chave em posts ou coment\u00e1rios na p\u00e1gina. Eram permitidas apenas respostas de texto, mas agora poder\u00e3o ser enviados templates, imagens e quick replies. Essa funcionalidade \u00e9 programada com o <a href=\"https:\/\/elife.com.br\/index.php\/2019\/03\/08\/o-que-e-agente-inteligente-concierge-e-como-ele-pode-ser-estrategicos-para-presenca-da-sua-marca-no-facebook\/\">agente Concierge<\/a><\/span><span style=\"font-weight: 400;\">\u00a0que sugerimos aos nossos clientes de atendimento.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5742\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/10\/bots-sentinela.gif\" alt=\"\" width=\"712\" height=\"367\" \/><\/p>\n<p><b>App Links<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agora \u00e9 poss\u00edvel inserir um bot\u00e3o para abrir um outro aplicativo a partir da vers\u00e3o mobile do Messenger. Os app links podem levar os consumidores ao aplicativo das marcas, p\u00e1ginas de download de apps ou a um endere\u00e7o na internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isso permite \u00e0s empresas criar um novo fluxo para os seus conte\u00fados, iniciados na intera\u00e7\u00e3o com consumidores no Messenger.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5743\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/10\/URLbutton.png\" alt=\"\" width=\"658\" height=\"386\" \/><\/p>\n<p><b>Elife \u00e9 Messenger Partner do Facebook<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Em 2018, <\/span><a href=\"https:\/\/www.facebook.com\/business\/solutions-explorer\/campaign_management\/\"><span style=\"font-weight: 400;\">a Elife se tornou Marketing Partner do Facebook<\/span><\/a><span style=\"font-weight: 400;\">, o que permite que a empresa tenha acesso \u00e0 API oficial da rede social e desenvolva para seus clientes solu\u00e7\u00f5es para o Messenger.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5744\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/10\/a95c1652601f2a5.png\" alt=\"\" width=\"689\" height=\"390\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Conhe\u00e7a os agentes inteligentes desenvolvidos pela Elife para Facebook Messenger, Google Assistente e Amazon Echo.<\/span><\/p>\n<div class=\"_form_3\"><\/div>\n<p><script src=\"https:\/\/elife.activehosted.com\/f\/embed.php?id=3\" type=\"text\/javascript\" charset=\"utf-8\" align=\"left\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Facebook segue criando novas funcionalidades para o Messenger, tornando o aplicativo de chat cada vez mais completo para a experi\u00eancia dos consumidores. A empresa divulgou novidades no Messenger no dia 30 de setembro. As principais mudan\u00e7as d\u00e3o mais possibilidades para as p\u00e1ginas interagirem com seus seguidores no chat: Menu persistente por usu\u00e1rio Agora ser\u00e1 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[98,394],"class_list":["post-5739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-facebook-messenger","tag-messaging-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novidades do Facebook Messenger otimizam experi\u00eancia dos consumidores - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2019\/10\/02\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novidades do Facebook Messenger otimizam experi\u00eancia dos consumidores - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"O Facebook segue criando novas funcionalidades para o Messenger, tornando o aplicativo de chat cada vez mais completo para a experi\u00eancia dos consumidores. 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As principais mudan\u00e7as d\u00e3o mais possibilidades para as p\u00e1ginas interagirem com seus seguidores no chat: Menu persistente por usu\u00e1rio Agora ser\u00e1 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2019\/10\/02\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-02T21:48:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T20:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2019\/10\/cellphone-electronics-facebook-744464.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/10\\\/02\\\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/10\\\/02\\\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f31207839f6863ddbfbf0f09db00d689\"},\"headline\":\"Novidades do Facebook Messenger otimizam experi\u00eancia dos consumidores\",\"datePublished\":\"2019-10-02T21:48:18+00:00\",\"dateModified\":\"2026-04-08T20:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/10\\\/02\\\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\\\/\"},\"wordCount\":347,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/10\\\/02\\\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/cellphone-electronics-facebook-744464.jpg\",\"keywords\":[\"Facebook Messenger\",\"Messaging Experience\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/10\\\/02\\\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2019\\\/10\\\/02\\\/novidades-do-facebook-messenger-otimizam-experiencia-dos-consumidores\\\/\",\"name\":\"Novidades do Facebook Messenger otimizam experi\u00eancia dos consumidores - 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