{"id":6003,"date":"2020-02-28T15:54:28","date_gmt":"2020-02-28T18:54:28","guid":{"rendered":"https:\/\/elife.com.br\/?p=6003"},"modified":"2020-03-17T15:59:42","modified_gmt":"2020-03-17T18:59:42","slug":"como-criar-interacoes-criativas-de-voz-com-brand-personas","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/","title":{"rendered":"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 0px #FFFFFF none;\" src=\"https:\/\/mailchi.mp\/elife\/como-ser-a-experincia-do-consumidor-na-dcada-58743?e=54c2dc918c\" width=\"1280px\" height=\"1280px\" frameborder=\"1\" marginwidth=\"0px\" marginheight=\"0px\" scrolling=\"yes\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":6004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas - Elife Brasil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T18:54:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-17T18:59:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f078155480df28a9ca365f8319ae1bcf\"},\"headline\":\"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas\",\"datePublished\":\"2020-02-28T18:54:28+00:00\",\"dateModified\":\"2020-03-17T18:59:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/\"},\"wordCount\":10,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/\",\"name\":\"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas - Elife Brasil\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg\",\"datePublished\":\"2020-02-28T18:54:28+00:00\",\"dateModified\":\"2020-03-17T18:59:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f078155480df28a9ca365f8319ae1bcf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg\",\"contentUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/02\\\/28\\\/como-criar-interacoes-criativas-de-voz-com-brand-personas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/elife.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#website\",\"url\":\"https:\\\/\\\/elife.com.br\\\/\",\"name\":\"Elife Brasil\",\"description\":\"We deliver insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elife.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f078155480df28a9ca365f8319ae1bcf\",\"name\":\"Pedro Fernandes\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/author\\\/pedro-fernandes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas - Elife Brasil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/","og_locale":"pt_BR","og_type":"article","og_title":"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas - Elife Brasil","og_url":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/","og_site_name":"Elife Brasil","article_published_time":"2020-02-28T18:54:28+00:00","article_modified_time":"2020-03-17T18:59:42+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg","type":"image\/jpeg"}],"author":"Pedro Fernandes","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pedro Fernandes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#article","isPartOf":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/"},"author":{"name":"Pedro Fernandes","@id":"https:\/\/elife.com.br\/#\/schema\/person\/f078155480df28a9ca365f8319ae1bcf"},"headline":"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas","datePublished":"2020-02-28T18:54:28+00:00","dateModified":"2020-03-17T18:59:42+00:00","mainEntityOfPage":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/"},"wordCount":10,"image":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg","articleSection":["Newsletter"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/","url":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/","name":"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas - Elife Brasil","isPartOf":{"@id":"https:\/\/elife.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#primaryimage"},"image":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg","datePublished":"2020-02-28T18:54:28+00:00","dateModified":"2020-03-17T18:59:42+00:00","author":{"@id":"https:\/\/elife.com.br\/#\/schema\/person\/f078155480df28a9ca365f8319ae1bcf"},"breadcrumb":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#primaryimage","url":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg","contentUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/elife.com.br\/index.php\/2020\/02\/28\/como-criar-interacoes-criativas-de-voz-com-brand-personas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/elife.com.br\/"},{"@type":"ListItem","position":2,"name":"Como criar intera\u00e7\u00f5es criativas de voz com Brand Personas"}]},{"@type":"WebSite","@id":"https:\/\/elife.com.br\/#website","url":"https:\/\/elife.com.br\/","name":"Elife Brasil","description":"We deliver insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elife.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/elife.com.br\/#\/schema\/person\/f078155480df28a9ca365f8319ae1bcf","name":"Pedro Fernandes","url":"https:\/\/elife.com.br\/index.php\/author\/pedro-fernandes\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",1200,675,false],"landscape":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",1200,675,false],"portraits":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",1200,675,false],"thumbnail":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1-150x150.jpg",150,150,true],"medium":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",300,169,false],"large":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",1024,576,false],"1536x1536":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",1200,675,false],"2048x2048":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",1200,675,false],"index-thumb":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",368,207,false],"blog-thumb":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/thomas-kolnowski-28qIgkH3IKQ-unsplash-1.jpg",370,208,false]},"rttpg_author":{"display_name":"Pedro Fernandes","author_link":"https:\/\/elife.com.br\/index.php\/author\/pedro-fernandes\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/elife.com.br\/index.php\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","rttpg_excerpt":null,"_links":{"self":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=6003"}],"version-history":[{"count":1,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6003\/revisions"}],"predecessor-version":[{"id":6005,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6003\/revisions\/6005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media\/6004"}],"wp:attachment":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=6003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=6003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=6003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}