{"id":6025,"date":"2020-03-27T10:55:44","date_gmt":"2020-03-27T13:55:44","guid":{"rendered":"https:\/\/elife.com.br\/?p=6025"},"modified":"2020-08-19T17:35:15","modified_gmt":"2020-08-19T20:35:15","slug":"case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/03\/27\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\/","title":{"rendered":"Case Customer Experience | McSampa: perguntas dif\u00edceis estimulam engajamentos poderosos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O anivers\u00e1rio da cidade de S\u00e3o Paulo gerou uma a\u00e7\u00e3o do McDonald\u2019s com um lanche com a cara da cidade, o McSampa. A novidade foi uma oportunidade para engajar com novos conte\u00fados que celebram caracter\u00edsticas famosas da cidade.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Desafio<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Interagir com os internautas de forma criativa, utilizando jarg\u00f5es e refer\u00eancias da cidade de S\u00e3o Paulo. O coment\u00e1rio de um consumidor se tornou uma possibilidade de gerar mais intera\u00e7\u00f5es no post da marca e refor\u00e7ar a proposta da campanha.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A publica\u00e7\u00e3o tinha como finalidade instigar os consumidores a adivinhar como seria o novo sandu\u00edche que era a cara de S\u00e3o Paulo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Processo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Um dos coment\u00e1rios foi de uma pessoa do Rio de Janeiro, que questionou se o sandu\u00edche estaria dispon\u00edvel em sua cidade,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nossa equipe de analistas criou uma intera\u00e7\u00e3o lembrando a discuss\u00e3o entre \u201cbiscoito\u201d e \u201cbolacha\u201d, diferen\u00e7a comum entre paulistas e cariocas. Dessa forma, foi aproveitado um jarg\u00e3o t\u00edpico de S\u00e3o Paulo para responder o consumidor e refor\u00e7ar a campanha.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6028\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/pasted-image-0-4.jpg\" alt=\"\" width=\"334\" height=\"471\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6027\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/pasted-image-0-5.png\" alt=\"\" width=\"400\" height=\"195\" \/><\/p>\n<p><b>Resultado<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A resposta \u201cPuts cariocas, dia 25 \u00e9 o dia da galera da bolacha, viu?\u201d gerou mais de 300 rea\u00e7\u00f5es e 15 respostas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A publica\u00e7\u00e3o teve no total mais de 8,4 mil intera\u00e7\u00f5es e 994 compartilhamentos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Respostas:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6026\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/pasted-image-0-6.png\" alt=\"\" width=\"439\" height=\"753\" \/><br \/>\n<b><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ficha t\u00e9cnica:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analista de Customer Experience: Gustavo Luz<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Account Manager: Gabriella Ottelinger<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coordenador de \u00c1rea: William Ferreira<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equipe: McDonald\u2019s<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O anivers\u00e1rio da cidade de S\u00e3o Paulo gerou uma a\u00e7\u00e3o do McDonald\u2019s com um lanche com a cara da cidade, o McSampa. A novidade foi uma oportunidade para engajar com novos conte\u00fados que celebram caracter\u00edsticas famosas da cidade. &nbsp; Desafio Interagir com os internautas de forma criativa, utilizando jarg\u00f5es e refer\u00eancias da cidade de S\u00e3o [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[348,39,414],"class_list":["post-6025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-case","tag-facebook","tag-mcdonalds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Customer Experience | McSampa: perguntas dif\u00edceis estimulam engajamentos poderosos - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/03\/27\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Customer Experience | McSampa: perguntas dif\u00edceis estimulam engajamentos poderosos - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"O anivers\u00e1rio da cidade de S\u00e3o Paulo gerou uma a\u00e7\u00e3o do McDonald\u2019s com um lanche com a cara da cidade, o McSampa. A novidade foi uma oportunidade para engajar com novos conte\u00fados que celebram caracter\u00edsticas famosas da cidade. &nbsp; Desafio Interagir com os internautas de forma criativa, utilizando jarg\u00f5es e refer\u00eancias da cidade de S\u00e3o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2020\/03\/27\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-27T13:55:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-19T20:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/03\/Design-sem-nome-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/03\\\/27\\\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/03\\\/27\\\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f078155480df28a9ca365f8319ae1bcf\"},\"headline\":\"Case Customer Experience | McSampa: perguntas dif\u00edceis estimulam engajamentos poderosos\",\"datePublished\":\"2020-03-27T13:55:44+00:00\",\"dateModified\":\"2020-08-19T20:35:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/03\\\/27\\\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\\\/\"},\"wordCount\":254,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/03\\\/27\\\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Design-sem-nome-5.png\",\"keywords\":[\"Case\",\"Facebook\",\"McDonald's\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/03\\\/27\\\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/03\\\/27\\\/case-mcsampa-perguntas-dificeis-estimulam-engajamentos-poderosos\\\/\",\"name\":\"Case Customer Experience | McSampa: perguntas dif\u00edceis estimulam engajamentos poderosos - 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