{"id":6088,"date":"2020-04-24T10:35:50","date_gmt":"2020-04-24T13:35:50","guid":{"rendered":"https:\/\/elife.com.br\/?p=6088"},"modified":"2020-08-19T17:35:04","modified_gmt":"2020-08-19T20:35:04","slug":"case-suvinil-incentivando-conquistas-dos-consumidores","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/04\/24\/case-suvinil-incentivando-conquistas-dos-consumidores\/","title":{"rendered":"Case Customer Experience | Suvinil: Incentivando conquistas dos consumidores"},"content":{"rendered":"<hr \/>\n<p><span style=\"font-weight: 400;\">A Suvinil lan\u00e7ou um novo produto, a Suvinil Criativa. Uma tinta pronta pra uso, que n\u00e3o precisa diluir, tem baixo respingamento e ainda seca mais r\u00e1pido ao toque. O objetivo \u00e9 tornar a jornada de pintura mais f\u00e1cil e prazerosa, com um produto cheio de praticidade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A consumidora Saraly Borboleta comentou em um post da marca sobre o produto, dizendo que havia comprado e estava ansiosa para pintar.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Desafio<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A equipe de analistas da Elife optou por n\u00e3o fazer apenas uma intera\u00e7\u00e3o de agradecimento p\u00f3s-compra, mas acompanhar todo o processo da consumidora usando o produto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O desafio da marca foi demonstrar apoio a Saraly e incentiv\u00e1-la a estar segura e animada para pintar as paredes de sua casa, interagindo com suas publica\u00e7\u00f5es futuras sobre a pintura.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Processo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A consumidora criou novas publica\u00e7\u00f5es e men\u00e7\u00f5es \u00e0 marca, \u00e0 medida que avan\u00e7ava com a pintura. A Suvinil acompanhou e encorajou Saraly durante todo o processo com mensagens positivas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com isso, a marca fez parte do momento especial da consumidora e mostrou interesse por sua satisfa\u00e7\u00e3o, mesmo ap\u00f3s o processo de decis\u00e3o de compra.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Coment\u00e1rio inicial na publica\u00e7\u00e3o sobre o produto:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6093\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/suvinil1.png\" alt=\"\" width=\"493\" height=\"342\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A consumidora marcou a marca em seus Stories, afirmando que gostou muito do produto e que a tinta n\u00e3o respingou. Em resposta, a Suvinil a incentivou e ressaltou a praticidade da tinta Criativa.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Resultado<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A cliente ficou satisfeita e feliz, n\u00e3o somente com o produto, mas tamb\u00e9m por <\/span><span style=\"font-weight: 400;\">ter conseguido transformar sua casa com seu toque pessoal, de forma f\u00e1cil e pr\u00e1tica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inicialmente, iria pintar apenas um ambiente, mas depois da experi\u00eancia decidiu pintar outro quarto com outra cor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando terminou, a consumidora fez publica\u00e7\u00f5es expressando como foi esse momento, mencionando a marca e mostrando os resultados de como havia ficado o ambiente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa forma, a equipe de analistas da Elife conseguiu alcan\u00e7ar o objetivo da Suvinil com essa cliente: tornar a pintura mais f\u00e1cil e divertida.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Publica\u00e7\u00e3o da cliente:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6091\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/suvinil3.png\" alt=\"\" width=\"501\" height=\"383\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6090\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/suvinil4.png\" alt=\"\" width=\"502\" height=\"379\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6089\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/suvinil5.png\" alt=\"\" width=\"505\" height=\"384\" \/><\/p>\n<p><b>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6096\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/unnamed.png\" alt=\"\" width=\"268\" height=\"551\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6095\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/unnamed-1.png\" alt=\"\" width=\"468\" height=\"305\" \/><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>O outro quarto:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6094\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/unnamed-2.png\" alt=\"\" width=\"245\" height=\"504\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nome: Thaina Gomes de S\u00e1<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-mail: thaina.sa@elife.com.br<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gerente: Graziela Ferrari<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equipe: Suvinil<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Suvinil lan\u00e7ou um novo produto, a Suvinil Criativa. Uma tinta pronta pra uso, que n\u00e3o precisa diluir, tem baixo respingamento e ainda seca mais r\u00e1pido ao toque. O objetivo \u00e9 tornar a jornada de pintura mais f\u00e1cil e prazerosa, com um produto cheio de praticidade.\u00a0 A consumidora Saraly Borboleta comentou em um post da [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[348,55],"class_list":["post-6088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-case","tag-social-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Customer Experience | Suvinil: Incentivando conquistas dos consumidores - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/04\/24\/case-suvinil-incentivando-conquistas-dos-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Customer Experience | Suvinil: Incentivando conquistas dos consumidores - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A Suvinil lan\u00e7ou um novo produto, a Suvinil Criativa. Uma tinta pronta pra uso, que n\u00e3o precisa diluir, tem baixo respingamento e ainda seca mais r\u00e1pido ao toque. O objetivo \u00e9 tornar a jornada de pintura mais f\u00e1cil e prazerosa, com um produto cheio de praticidade.\u00a0 A consumidora Saraly Borboleta comentou em um post da [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2020\/04\/24\/case-suvinil-incentivando-conquistas-dos-consumidores\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-24T13:35:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-19T20:35:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/04\/Design-sem-nome-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/04\\\/24\\\/case-suvinil-incentivando-conquistas-dos-consumidores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/04\\\/24\\\/case-suvinil-incentivando-conquistas-dos-consumidores\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f078155480df28a9ca365f8319ae1bcf\"},\"headline\":\"Case Customer Experience | Suvinil: Incentivando conquistas dos consumidores\",\"datePublished\":\"2020-04-24T13:35:50+00:00\",\"dateModified\":\"2020-08-19T20:35:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/04\\\/24\\\/case-suvinil-incentivando-conquistas-dos-consumidores\\\/\"},\"wordCount\":377,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/04\\\/24\\\/case-suvinil-incentivando-conquistas-dos-consumidores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Design-sem-nome-1.png\",\"keywords\":[\"Case\",\"Social CRM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/04\\\/24\\\/case-suvinil-incentivando-conquistas-dos-consumidores\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/04\\\/24\\\/case-suvinil-incentivando-conquistas-dos-consumidores\\\/\",\"name\":\"Case Customer Experience | Suvinil: Incentivando conquistas dos consumidores - 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