{"id":6216,"date":"2020-07-20T14:35:29","date_gmt":"2020-07-20T17:35:29","guid":{"rendered":"https:\/\/elife.com.br\/?p=6216"},"modified":"2020-08-19T17:34:06","modified_gmt":"2020-08-19T20:34:06","slug":"case-olympikus-trate-cada-consumidor-como-unico","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/07\/20\/case-olympikus-trate-cada-consumidor-como-unico\/","title":{"rendered":"Case Customer Experience | Olympikus: trate cada consumidor como \u00fanico"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">O atendimento ao consumidor em redes sociais geralmente est\u00e1 associado a posts criativos, atendimento imediato ou posts que estimulem o engajamento em cascata. Mas as redes sociais permitem estabelecer uma conex\u00e3o com o consumidor mais duradoura, permitindo a resolu\u00e7\u00e3o de problemas, mesmo que n\u00e3o seja de maneira imediata.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Desafio:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Em uma publica\u00e7\u00e3o sobre o modelo Ultraleve, uma consumidora reclamou que n\u00e3o havia encontrado sua numera\u00e7\u00e3o. Assim que houve uma reposi\u00e7\u00e3o de estoque, a equipe de analistas da Elife voltou \u00e0 publica\u00e7\u00e3o original e avisou \u00e0 consumidora, que comprou o produto e se sentiu contente pela aten\u00e7\u00e3o recebida.<\/span><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6217\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/07\/WhatsApp-Image-2020-05-28-at-13.43.50.jpeg\" alt=\"\" width=\"483\" height=\"515\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Processo: <\/b><span style=\"font-weight: 400;\">Ap\u00f3s verificar que a reposi\u00e7\u00e3o havia sido feita, a analista Elife retornou ao post original da marca e avisou \u00e0 consumidora, enviando um link personalizado que levava direto \u00e0 p\u00e1gina do modelo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Resultado: <\/b><span style=\"font-weight: 400;\">A cliente comprou o cal\u00e7ado e disse que adorou ter sido avisada. A li\u00e7\u00e3o da marca Olympikus: tratar cada consumidor como \u00fanico, cuidando de cada um de forma personalizada, ir\u00e1 sempre surpreend\u00ea-lo, de forma positiva.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nome: Barbara Goncalves Lopes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-mail: barbara.lopes@elife.com.br<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gerente: Thais Freitas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equipe: Vulcabras<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O atendimento ao consumidor em redes sociais geralmente est\u00e1 associado a posts criativos, atendimento imediato ou posts que estimulem o engajamento em cascata. Mas as redes sociais permitem estabelecer uma conex\u00e3o com o consumidor mais duradoura, permitindo a resolu\u00e7\u00e3o de problemas, mesmo que n\u00e3o seja de maneira imediata. &nbsp; Desafio:\u00a0 Em uma publica\u00e7\u00e3o sobre o [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[362,348],"class_list":["post-6216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-atendimento-ao-consumidor","tag-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Customer Experience | Olympikus: trate cada consumidor como \u00fanico - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/07\/20\/case-olympikus-trate-cada-consumidor-como-unico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Customer Experience | Olympikus: trate cada consumidor como \u00fanico - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"O atendimento ao consumidor em redes sociais geralmente est\u00e1 associado a posts criativos, atendimento imediato ou posts que estimulem o engajamento em cascata. Mas as redes sociais permitem estabelecer uma conex\u00e3o com o consumidor mais duradoura, permitindo a resolu\u00e7\u00e3o de problemas, mesmo que n\u00e3o seja de maneira imediata. &nbsp; Desafio:\u00a0 Em uma publica\u00e7\u00e3o sobre o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2020\/07\/20\/case-olympikus-trate-cada-consumidor-como-unico\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-20T17:35:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-19T20:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/07\/unnamed-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"259\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/07\\\/20\\\/case-olympikus-trate-cada-consumidor-como-unico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/07\\\/20\\\/case-olympikus-trate-cada-consumidor-como-unico\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f31207839f6863ddbfbf0f09db00d689\"},\"headline\":\"Case Customer Experience | Olympikus: trate cada consumidor como \u00fanico\",\"datePublished\":\"2020-07-20T17:35:29+00:00\",\"dateModified\":\"2020-08-19T20:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/07\\\/20\\\/case-olympikus-trate-cada-consumidor-como-unico\\\/\"},\"wordCount\":206,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/07\\\/20\\\/case-olympikus-trate-cada-consumidor-como-unico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/unnamed-2.jpg\",\"keywords\":[\"Atendimento ao Consumidor\",\"Case\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/07\\\/20\\\/case-olympikus-trate-cada-consumidor-como-unico\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/07\\\/20\\\/case-olympikus-trate-cada-consumidor-como-unico\\\/\",\"name\":\"Case Customer Experience | Olympikus: trate cada consumidor como \u00fanico - 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