{"id":6266,"date":"2020-08-11T16:01:34","date_gmt":"2020-08-11T19:01:34","guid":{"rendered":"https:\/\/elife.com.br\/?p=6266"},"modified":"2020-08-19T17:33:24","modified_gmt":"2020-08-19T20:33:24","slug":"case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/","title":{"rendered":"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Quando falamos de atendimento digital ao consumidor, uma das quest\u00f5es mais importantes \u00e9 a seguran\u00e7a. \u00c9 preciso garantir que os consumidores se sintam seguros na hora de comprar ou interagir com qualquer comunica\u00e7\u00e3o da empresa para evitar problemas no processo de compra e garantir uma boa experi\u00eancia dos clientes com a marca.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Parte desse processo passa cada vez mais pela orienta\u00e7\u00e3o de consumidores sobre as amea\u00e7as do mundo digital e sobre como cuidar da seguran\u00e7a pessoal na intera\u00e7\u00e3o com a marca. Segundo a Federa\u00e7\u00e3o Brasileiras dos Bancos (Febraban), de fevereiro a mar\u00e7o de 2020, durante a pandemia do Covid-19, houve um aumento de 44% de ataques de phishing, t\u00e9cnica usada pelos cibercriminosos para roubo de senhas online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Durante a quarentena, a Ri Happy precisou orientar seus clientes a evitar um golpe que dizia ser em nome da marca. Perfis falsos estavam identificando reclama\u00e7\u00f5es e entrando em contato com clientes para pedir informa\u00e7\u00f5es e depois enviar um c\u00f3digo por SMS, que clonava o WhatsApp pessoal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A marca ent\u00e3o criou uma estrat\u00e9gia para orientar o consumidor a\u00a0 ser mais cuidadoso em rela\u00e7\u00e3o \u00e0 sua seguran\u00e7a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Desafio<\/b><span style=\"font-weight: 400;\">: Mostrar para os consumidores que a marca n\u00e3o estava envolvida nos golpes e ensin\u00e1-los a reconhecer os perfis oficiais da Ri Happy, evitando o compartilhamento de informa\u00e7\u00f5es pessoais com perfis falsos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Processo<\/b><span style=\"font-weight: 400;\">: o time de Customer Experience da Elife ficou respons\u00e1vel\u00a0 por identificar e direcionar para a Ri Happy as reclama\u00e7\u00f5es de consumidores que relatavam os golpes que estavam acontecendo via Whatsapp, supostamente em nome da marca, com o objetivo de criar uma estrat\u00e9gia em conjunto para resolver o problema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Ri Happy se posicionou no Stories do Instagram e, com a ajuda dos analistas Elife, refor\u00e7ou as orienta\u00e7\u00f5es ao consumidor nas intera\u00e7\u00f5es, tanto no direct quanto no mural do Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A estrat\u00e9gia usada foi educar os consumidores a identificar os perfis oficiais da marca nas redes sociais.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Print dos stories da Ri Happy, dispon\u00edveis nos destaques do perfil de Instagram:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6268\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/screenshot-lh6.googleusercontent.com-2020.08.png\" alt=\"\" width=\"506\" height=\"506\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Resultado<\/b><span style=\"font-weight: 400;\">: Ap\u00f3s divulga\u00e7\u00e3o dos Stories e orienta\u00e7\u00f5es nas intera\u00e7\u00f5es de atendimento, os consumidores aprenderam a reconhecer o perfil oficial da marca, o que diminuiu a quantidade de reclama\u00e7\u00f5es de pessoas que tiveram o WhatsApp clonado,<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Intera\u00e7\u00e3o de orienta\u00e7\u00e3o enviada pela equipe Elife:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6267\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/r2.png\" alt=\"\" width=\"205\" height=\"298\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nome: Julia Gheirart e Mar\u00edlia Ribeiro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-mail: <\/span><a href=\"mailto:julia.santos@elife.com.br\"><span style=\"font-weight: 400;\">julia.santos@elife.com.br<\/span><\/a><span style=\"font-weight: 400;\"> e marilia.souza@elife.com.br<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gerente: Tha\u00eds de Freitas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equipe: Grupo Ri Happy<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando falamos de atendimento digital ao consumidor, uma das quest\u00f5es mais importantes \u00e9 a seguran\u00e7a. \u00c9 preciso garantir que os consumidores se sintam seguros na hora de comprar ou interagir com qualquer comunica\u00e7\u00e3o da empresa para evitar problemas no processo de compra e garantir uma boa experi\u00eancia dos clientes com a marca. &nbsp; Parte desse [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[362,348],"class_list":["post-6266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-atendimento-ao-consumidor","tag-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Quando falamos de atendimento digital ao consumidor, uma das quest\u00f5es mais importantes \u00e9 a seguran\u00e7a. \u00c9 preciso garantir que os consumidores se sintam seguros na hora de comprar ou interagir com qualquer comunica\u00e7\u00e3o da empresa para evitar problemas no processo de compra e garantir uma boa experi\u00eancia dos clientes com a marca. &nbsp; Parte desse [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T19:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-19T20:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Fernandes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Fernandes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/\"},\"author\":{\"name\":\"Pedro Fernandes\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f31207839f6863ddbfbf0f09db00d689\"},\"headline\":\"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor\",\"datePublished\":\"2020-08-11T19:01:34+00:00\",\"dateModified\":\"2020-08-19T20:33:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/\"},\"wordCount\":454,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg\",\"keywords\":[\"Atendimento ao Consumidor\",\"Case\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/\",\"name\":\"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor - Elife Brasil\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg\",\"datePublished\":\"2020-08-11T19:01:34+00:00\",\"dateModified\":\"2020-08-19T20:33:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f31207839f6863ddbfbf0f09db00d689\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg\",\"contentUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg\",\"width\":800,\"height\":405,\"caption\":\"Group of people using mobile phone on couch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2020\\\/08\\\/11\\\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/elife.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#website\",\"url\":\"https:\\\/\\\/elife.com.br\\\/\",\"name\":\"Elife Brasil\",\"description\":\"We deliver insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elife.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/f31207839f6863ddbfbf0f09db00d689\",\"name\":\"Pedro Fernandes\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/author\\\/pedro-fernandes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor - Elife Brasil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/","og_locale":"pt_BR","og_type":"article","og_title":"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor - Elife Brasil","og_description":"Quando falamos de atendimento digital ao consumidor, uma das quest\u00f5es mais importantes \u00e9 a seguran\u00e7a. \u00c9 preciso garantir que os consumidores se sintam seguros na hora de comprar ou interagir com qualquer comunica\u00e7\u00e3o da empresa para evitar problemas no processo de compra e garantir uma boa experi\u00eancia dos clientes com a marca. &nbsp; Parte desse [&hellip;]","og_url":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/","og_site_name":"Elife Brasil","article_published_time":"2020-08-11T19:01:34+00:00","article_modified_time":"2020-08-19T20:33:24+00:00","og_image":[{"width":800,"height":405,"url":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg","type":"image\/jpeg"}],"author":"Pedro Fernandes","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pedro Fernandes","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#article","isPartOf":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/"},"author":{"name":"Pedro Fernandes","@id":"https:\/\/elife.com.br\/#\/schema\/person\/f31207839f6863ddbfbf0f09db00d689"},"headline":"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor","datePublished":"2020-08-11T19:01:34+00:00","dateModified":"2020-08-19T20:33:24+00:00","mainEntityOfPage":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/"},"wordCount":454,"image":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#primaryimage"},"thumbnailUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg","keywords":["Atendimento ao Consumidor","Case"],"articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/","url":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/","name":"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor - Elife Brasil","isPartOf":{"@id":"https:\/\/elife.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#primaryimage"},"image":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#primaryimage"},"thumbnailUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg","datePublished":"2020-08-11T19:01:34+00:00","dateModified":"2020-08-19T20:33:24+00:00","author":{"@id":"https:\/\/elife.com.br\/#\/schema\/person\/f31207839f6863ddbfbf0f09db00d689"},"breadcrumb":{"@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#primaryimage","url":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg","contentUrl":"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg","width":800,"height":405,"caption":"Group of people using mobile phone on couch"},{"@type":"BreadcrumbList","@id":"https:\/\/elife.com.br\/index.php\/2020\/08\/11\/case-ri-happy-a-marca-presente-na-educacao-para-seguranca-online-do-consumidor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/elife.com.br\/"},{"@type":"ListItem","position":2,"name":"Case Customer Experience | Ri Happy: a marca presente na educa\u00e7\u00e3o para seguran\u00e7a online do consumidor"}]},{"@type":"WebSite","@id":"https:\/\/elife.com.br\/#website","url":"https:\/\/elife.com.br\/","name":"Elife Brasil","description":"We deliver insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elife.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/elife.com.br\/#\/schema\/person\/f31207839f6863ddbfbf0f09db00d689","name":"Pedro Fernandes","url":"https:\/\/elife.com.br\/index.php\/author\/pedro-fernandes\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",800,405,false],"landscape":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",800,405,false],"portraits":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",800,405,false],"thumbnail":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",150,76,false],"medium":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",300,152,false],"large":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",800,405,false],"1536x1536":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",800,405,false],"2048x2048":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",800,405,false],"index-thumb":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",405,205,false],"blog-thumb":["https:\/\/elife.com.br\/wp-content\/uploads\/2020\/08\/group-of-people-using-mobile-phone-on-couch-PZ3VUP4.jpg",370,187,false]},"rttpg_author":{"display_name":"Pedro Fernandes","author_link":"https:\/\/elife.com.br\/index.php\/author\/pedro-fernandes\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/elife.com.br\/index.php\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Quando falamos de atendimento digital ao consumidor, uma das quest\u00f5es mais importantes \u00e9 a seguran\u00e7a. \u00c9 preciso garantir que os consumidores se sintam seguros na hora de comprar ou interagir com qualquer comunica\u00e7\u00e3o da empresa para evitar problemas no processo de compra e garantir uma boa experi\u00eancia dos clientes com a marca. &nbsp; Parte desse&hellip;","_links":{"self":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=6266"}],"version-history":[{"count":3,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6266\/revisions"}],"predecessor-version":[{"id":6278,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6266\/revisions\/6278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media\/6269"}],"wp:attachment":[{"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=6266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=6266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elife.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=6266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}