{"id":6366,"date":"2020-10-08T15:16:41","date_gmt":"2020-10-08T18:16:41","guid":{"rendered":"https:\/\/elife.com.br\/?p=6366"},"modified":"2020-10-08T15:16:41","modified_gmt":"2020-10-08T18:16:41","slug":"case-customer-experience-swift-indo-alem-da-relacao-de-consumo","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/10\/08\/case-customer-experience-swift-indo-alem-da-relacao-de-consumo\/","title":{"rendered":"Case Customer Experience | Swift: indo al\u00e9m da rela\u00e7\u00e3o de consumo"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><b>Sobre o case: <\/b><span style=\"font-weight: 400;\">Aux\u00edlio a consumidora que perdeu sua fonte de renda ap\u00f3s o adoecimento de sua m\u00e3e<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O atendimento ao consumidor em redes sociais n\u00e3o \u00e9 apenas um servi\u00e7o para resolver problemas de consumo, mas um canal em que marcas podem exercer empatia e demonstrar seus princ\u00edpios e valores na pr\u00e1tica. Quando um cliente exp\u00f5e uma situa\u00e7\u00e3o singular, \u00e9 preciso trat\u00e1-lo de forma \u00fanica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A postura da Swift na rela\u00e7\u00e3o com uma consumidora \u00e9 um exemplo disso. A cliente exp\u00f4s uma situa\u00e7\u00e3o financeira delicada e recebeu um aux\u00edlio da marca para come\u00e7ar seu neg\u00f3cio de marmitas. Confira!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Desafio<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma cliente Swift entrou em contato com a marca no Instagram, relatando os acontecimentos recentes de sua vida: o adoecimento de sua m\u00e3e e a falta de um rendimento fixo no seu lar. Com a m\u00e3e hospitalizada e duas filhas pequenas em casa, a consumidora decidiu pedir ajuda para a Swift para produzir marmitas e gerar uma nova renda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A consumidora pediu uma doa\u00e7\u00e3o para poder come\u00e7ar o seu pr\u00f3prio neg\u00f3cio e assim auxiliar o tratamento da sua m\u00e3e.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Processo<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A equipe de analistas Elife exp\u00f4s o fato para o cliente Swift, relatando a mensagem da consumidora. Dentro de algumas horas recebemos o retorno de que conseguir\u00edamos realizar a doa\u00e7\u00e3o para a consumidora.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6367\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/10\/Consumidora_.png\" alt=\"\" width=\"940\" height=\"788\" \/><\/p>\n<p><b>Resultado<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ap\u00f3s alguns dias, a consumidora recebeu os itens que havia solicitado em uma loja Swift. No mesmo dia, fez uma publica\u00e7\u00e3o em seu perfil agradecendo a doa\u00e7\u00e3o da marca, al\u00e9m de enviar fotos de sua m\u00e3e usufruindo dos produtos Swift.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6368\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/10\/Consumidora_-2.png\" alt=\"\" width=\"940\" height=\"788\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6369\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/10\/Consumidora_-1.png\" alt=\"\" width=\"300\" height=\"251\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nome: Fernanda Fernandes da Silva<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gerente: Aline Ara\u00fajo<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equipe: Swift\/JBS<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Conhe\u00e7a o servi\u00e7o de CRM da Elife!<\/p>\n<div class=\"_form_3\"><\/div>\n<p><script src=\"https:\/\/elife.activehosted.com\/f\/embed.php?id=3\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sobre o case: Aux\u00edlio a consumidora que perdeu sua fonte de renda ap\u00f3s o adoecimento de sua m\u00e3e O atendimento ao consumidor em redes sociais n\u00e3o \u00e9 apenas um servi\u00e7o para resolver problemas de consumo, mas um canal em que marcas podem exercer empatia e demonstrar seus princ\u00edpios e valores na pr\u00e1tica. Quando um cliente [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[362,348],"class_list":["post-6366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-atendimento-ao-consumidor","tag-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Customer Experience | Swift: indo al\u00e9m da rela\u00e7\u00e3o de consumo - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/10\/08\/case-customer-experience-swift-indo-alem-da-relacao-de-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Customer Experience | Swift: indo al\u00e9m da rela\u00e7\u00e3o de consumo - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Sobre o case: Aux\u00edlio a consumidora que perdeu sua fonte de renda ap\u00f3s o adoecimento de sua m\u00e3e O atendimento ao consumidor em redes sociais n\u00e3o \u00e9 apenas um servi\u00e7o para resolver problemas de consumo, mas um canal em que marcas podem exercer empatia e demonstrar seus princ\u00edpios e valores na pr\u00e1tica. 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