{"id":6393,"date":"2020-10-23T14:22:57","date_gmt":"2020-10-23T17:22:57","guid":{"rendered":"https:\/\/elife.com.br\/?p=6393"},"modified":"2020-10-23T14:22:57","modified_gmt":"2020-10-23T17:22:57","slug":"3-insights-do-evento-do-instagram-messenger-para-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2020\/10\/23\/3-insights-do-evento-do-instagram-messenger-para-o-seu-negocio\/","title":{"rendered":"3 insights do evento do Instagram Messenger para o seu neg\u00f3cio"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span style=\"font-weight: 400;\">O Facebook realizou nesta quinta-feira um evento online sobre o uso de mensagens privadas para neg\u00f3cios, o <\/span><b>Messenger &amp; Instagram Business Messaging Summit<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A transmiss\u00e3o online reuniu l\u00edderes do Messenger e Instagram de diversas \u00e1reas e mostrou como as plataformas est\u00e3o investindo para aproximar marcas e consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confira os principais insights:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Mensagens s\u00e3o a forma preferida de falar com empresas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Antes de apresentar as solu\u00e7\u00f5es para neg\u00f3cios, o principal assunto do summit foi o crescimento do uso de mensagens diretas. Trocar mensagens com amigos e fam\u00edlia se tornou um h\u00e1bito para os usu\u00e1rios do Facebook Messenger e Instagram. <\/span><b>Entre os jovens, 80% mandam mensagens pelo menos 1 vez por dia.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O que se destaca \u00e9 que esse costume foi al\u00e9m das rela\u00e7\u00f5es pessoais e alcan\u00e7ou o atendimento das empresas: <\/span><b>64% dos usu\u00e1rios preferem mensagens a e-mail ou liga\u00e7\u00f5es de empresas para atendimento<\/b><span style=\"font-weight: 400;\">. Esse dado do Facebook IQ \u00e9 comum aos usu\u00e1rios de todas as gera\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os apresentadores do evento ainda mostraram insights para marcas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">50% dos usu\u00e1rios queriam falar mais com empresas atrav\u00e9s de mensagens<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">55% acham que mensagens os aproximam mais das marcas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">58% t\u00eam mais confian\u00e7a na decis\u00e3o de compra por mensagens em compara\u00e7\u00e3o \u00e0 conversa por telefone<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Messenger e Instagram est\u00e3o investindo em gera\u00e7\u00e3o de leads em todo processo de decis\u00e3o de compra<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Buscando uma maior participa\u00e7\u00e3o no processo de vendas e marketing das empresas, o Facebook est\u00e1 adicionando ferramentas em suas plataformas para que as marcas acompanhem os consumidores durante todo o processo de decis\u00e3o de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ideia \u00e9 que o Instagram e o Messenger sejam usados em conjunto durante a descoberta de produtos em posts, troca de informa\u00e7\u00f5es em coment\u00e1rios, pr\u00e9-venda no chat, compras direto no Facebook e Instagram e atendimento de clientes via mensagens diretas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6394\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2020\/10\/discovery.png\" alt=\"\" width=\"1208\" height=\"207\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fonte: Facebook, 2020<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dados do pr\u00f3prio Instagram mostram que <\/span><b>2 em cada 3 pessoas descobrem novas marcas na plataforma<\/b><span style=\"font-weight: 400;\">. A ideia por tr\u00e1s das novidades na rede social \u00e9 oferecer \u00e0s empresas uma solu\u00e7\u00e3o de vendas que requer um investimento menor e que, ao mesmo tempo, gera leads mais qualificados.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Integra\u00e7\u00e3o via API e Plugin para Websites melhora experi\u00eancia do usu\u00e1rio e gest\u00e3o da marca<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m das melhorias constantes na interface do Instagram e do Messenger, o Facebook divulgou sua inten\u00e7\u00e3o de integrar as redes com outras plataformas, gerando uma participa\u00e7\u00e3o maior na \u00e1rea de vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O plugin do Messenger para websites, aquele que aparece no canto de uma p\u00e1gina, agora oferece o modo Convidado. Com ele, uma pessoa que entrou no site e quer saber mais sobre um produto n\u00e3o precisa mais ter uma conta no Facebook para falar com um bot ou atendente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou seja, o Messenger deixou de ser apenas um m\u00f3dulo de uma rede social para se tornar uma ferramenta de vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outra novidade \u00e9 a integra\u00e7\u00e3o com plataformas de CRM parceiras, como o Buzzmonitor, via API, com o Messenger para Instagram. Isso permitir\u00e1 transmitir dados com mais facilidade entre a gest\u00e3o de vendas e o atendimento por chat, assim como j\u00e1 ocorre com o Messenger para Facebook.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Facebook realizou nesta quinta-feira um evento online sobre o uso de mensagens privadas para neg\u00f3cios, o Messenger &amp; Instagram Business Messaging Summit.\u00a0 A transmiss\u00e3o online reuniu l\u00edderes do Messenger e Instagram de diversas \u00e1reas e mostrou como as plataformas est\u00e3o investindo para aproximar marcas e consumidores. Confira os principais insights: &nbsp; Mensagens s\u00e3o a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[98,77],"class_list":["post-6393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-facebook-messenger","tag-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 insights do evento do Instagram Messenger para o seu neg\u00f3cio - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2020\/10\/23\/3-insights-do-evento-do-instagram-messenger-para-o-seu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 insights do evento do Instagram Messenger para o seu neg\u00f3cio - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"O Facebook realizou nesta quinta-feira um evento online sobre o uso de mensagens privadas para neg\u00f3cios, o Messenger &amp; Instagram Business Messaging Summit.\u00a0 A transmiss\u00e3o online reuniu l\u00edderes do Messenger e Instagram de diversas \u00e1reas e mostrou como as plataformas est\u00e3o investindo para aproximar marcas e consumidores. 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