{"id":6793,"date":"2021-09-01T17:52:34","date_gmt":"2021-09-01T20:52:34","guid":{"rendered":"https:\/\/elife.com.br\/?p=6793"},"modified":"2021-09-01T17:54:27","modified_gmt":"2021-09-01T20:54:27","slug":"case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2021\/09\/01\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\/","title":{"rendered":"Case Customer Experience Vigor: fortalecendo a rela\u00e7\u00e3o com clientes"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A experi\u00eancia do consumidor \u00e9 constru\u00edda atrav\u00e9s de v\u00e1rios pilares. Desde o <\/span><a href=\"https:\/\/elife.com.br\/index.php\/2020\/10\/16\/guia-elife-de-qualidade-no-atendimento-ao-consumidor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">atendimento<\/span><\/a><span style=\"font-weight: 400;\"> at\u00e9 a\u00e7\u00f5es de relacionamento, o mais importante \u00e9 estar atento \u00e0s demandas dos clientes. Afinal, elas podem gerar novos insights e oportunidades.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Foi esse olhar atento do time de analistas da Elife que resultou em um case de customer experience para a Vigor.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>O Desafio &#8211; A\u00e7\u00e3o de cuidado e carinho\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Um usu\u00e1rio entrou em contato pelas redes sociais da marca para dizer que seu amigo, viciado em Vigor Grego, iria fazer anivers\u00e1rio e que queria preparar uma surpresa. A ideia era que a Vigor criasse um textinho e foi a\u00ed que a equipe Elife entrou em a\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Primeira mensagem do amigo:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6795\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2021\/09\/print-1-case-vigor.png\" alt=\"\" width=\"1009\" height=\"218\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>O Processo &#8211; planejamento para envio do kit<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Com a miss\u00e3o de surpreender o aniversariante, al\u00e9m de enviar uma cartinha de parab\u00e9ns, o time sugeriu o envio de alguns mimos para a comemora\u00e7\u00e3o. Assim, foram al\u00e9m do esperado na intera\u00e7\u00e3o com o amigo do aniversariante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A a\u00e7\u00e3o de cuidado e carinho iria deixar o amante da Vigor Grego extremamente feliz e sentindo-se querido pela marca.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A Vigor ficou super animada com a a\u00e7\u00e3o e fez um planejamento com o usu\u00e1rio para pedir todos os detalhes do amigo. Assim, a surpresa seria totalmente personalizada.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O envio do kit foi pensado para que chegasse a tempo da comemora\u00e7\u00e3o de anivers\u00e1rio do grande f\u00e3 da Vigor.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6796\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2021\/09\/print-2-case-vigor.png\" alt=\"\" width=\"230\" height=\"396\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>O Resultado &#8211; Reconhecimento da marca em forma de agradecimento<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O aniversariante ficou surpreso e extremamente feliz, tanto com a iniciativa de seu amigo quanto do cuidado e comprometimento da marca.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Como forma de agradecimento, o amigo do aniversariante publicou no Twitter e no LinkedIn todos os detalhes do presente e a felicidade do amigo comendo um potinho de Vigor Grego.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6797\" src=\"https:\/\/elife.com.br\/wp-content\/uploads\/2021\/09\/print-3-case-vigor.png\" alt=\"\" width=\"451\" height=\"493\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Texto da cartinha enviada junto com o kit:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c Ol\u00e1, Ficamos sabendo que voc\u00ea ama o nosso Vigor Grego e s\u00f3 fala dele e ficamos muito felizes por isso.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Ent\u00e3o\u00a0\u00e9 com muito carinho que n\u00f3s, da Vigor Brasil, enviamos esse singelo presente de anivers\u00e1rio, mas antes das felicita\u00e7\u00f5es, quer\u00edamos conversar sobre uma curiosidade. Voc\u00ea sabia que o nome * \u00e9 formado por duas palavras inglesas? A forma\u00e7\u00e3o vem do nome Peter, equivalente a Pedro em portugu\u00eas, que vem do\u00a0<\/span><\/i><b><i>GREGO<\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0p\u00e9tros e significa &#8220;pedra&#8221; ou &#8220;rocha&#8221; + a palavra son, que quer dizer &#8220;filho&#8221; em ingl\u00eas.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">E voc\u00ea deve estar se perguntando \u201cO que tudo isso quer dizer, dona Vigor?\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">E n\u00f3s te respondemos: NADA (risos), apenas quer\u00edamos fazer um trocadilho com seu nome e sua paix\u00e3o com os nossos potinhos de Vigor Grego, HEHE!\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Agora, falando s\u00e9rio&#8230; A gente deseja que a paz e a alegria acompanhem voc\u00ea nesse novo ano de vida. Que seus dias sejam cheios de momentos especiais e repleto de coisas boas! Feliz anivers\u00e1rio!\u00a0Agora voc\u00ea j\u00e1 pode dizer #EsseMomento\u00c9Meu!.\u201d\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ficha t\u00e9cnica:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Time: Vigor<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analista: Luiza Rocha<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gerente: Yandra Silveira<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coordenador de Customer Experience: <\/span><span style=\"font-weight: 400;\">William Ferreira<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A experi\u00eancia do consumidor \u00e9 constru\u00edda atrav\u00e9s de v\u00e1rios pilares. Desde o atendimento at\u00e9 a\u00e7\u00f5es de relacionamento, o mais importante \u00e9 estar atento \u00e0s demandas dos clientes. Afinal, elas podem gerar novos insights e oportunidades.\u00a0\u00a0 &nbsp; Foi esse olhar atento do time de analistas da Elife que resultou em um case de customer experience [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":6794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[348,452,346],"class_list":["post-6793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-case","tag-case-vigor","tag-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Customer Experience Vigor: fortalecendo a rela\u00e7\u00e3o com clientes - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2021\/09\/01\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Customer Experience Vigor: fortalecendo a rela\u00e7\u00e3o com clientes - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"&nbsp; A experi\u00eancia do consumidor \u00e9 constru\u00edda atrav\u00e9s de v\u00e1rios pilares. Desde o atendimento at\u00e9 a\u00e7\u00f5es de relacionamento, o mais importante \u00e9 estar atento \u00e0s demandas dos clientes. Afinal, elas podem gerar novos insights e oportunidades.\u00a0\u00a0 &nbsp; Foi esse olhar atento do time de analistas da Elife que resultou em um case de customer experience [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2021\/09\/01\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-01T20:52:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-01T20:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2021\/09\/Capa-blog-elife-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camilly Vairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilly Vairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/09\\\/01\\\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/09\\\/01\\\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\\\/\"},\"author\":{\"name\":\"Camilly Vairo\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/8abe366f7e8cd906d99e115a4164ba67\"},\"headline\":\"Case Customer Experience Vigor: fortalecendo a rela\u00e7\u00e3o com clientes\",\"datePublished\":\"2021-09-01T20:52:34+00:00\",\"dateModified\":\"2021-09-01T20:54:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/09\\\/01\\\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\\\/\"},\"wordCount\":540,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/09\\\/01\\\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Capa-blog-elife-13.png\",\"keywords\":[\"Case\",\"Case Vigor\",\"Customer Experience\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/09\\\/01\\\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/09\\\/01\\\/case-customer-experience-vigor-fortalecendo-a-relacao-com-clientes\\\/\",\"name\":\"Case Customer Experience Vigor: fortalecendo a rela\u00e7\u00e3o com clientes - 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