{"id":6886,"date":"2021-11-26T12:13:11","date_gmt":"2021-11-26T15:13:11","guid":{"rendered":"https:\/\/elife.com.br\/?p=6886"},"modified":"2021-11-26T16:35:07","modified_gmt":"2021-11-26T19:35:07","slug":"whatsapp-business-anuncia-mudancas-nas-tarifas-da-api","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2021\/11\/26\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\/","title":{"rendered":"WhatsApp Business anuncia mudan\u00e7as nas tarifas da API"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde que foi lan\u00e7ada em 2018, a API do WhatsApp Business ajuda empresas a escalarem seu atendimento ao cliente. Imagine que voc\u00ea possui uma rede de academias e recebe milhares de mensagens diariamente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com a API do mensageiro \u00e9 poss\u00edvel distribuir a demanda entre v\u00e1rios analistas, programar templates para ativar um cliente (as chamadas High Structured Message) e implementar bots visando otimizar a sua opera\u00e7\u00e3o. Veja, por exemplo, como centralizamos e agilizamos a demanda com o <\/span><a href=\"https:\/\/elife.com.br\/index.php\/2020\/09\/14\/case-chatbot-totalpass-otimizando-o-atendimento-de-todos-os-publicos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bot da Total Pass<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na mesma medida que otimiza a rotina de neg\u00f3cios, a comercializa\u00e7\u00e3o da API tamb\u00e9m \u00e9 a forma de monetiza\u00e7\u00e3o do WhatsApp (que funciona em um modelo de <\/span><i><span style=\"font-weight: 400;\">no ads<\/span><\/i><span style=\"font-weight: 400;\">) e at\u00e9 ent\u00e3o algumas cobran\u00e7as eram feitas por volume de mensagens. Supondo que voc\u00ea enviasse at\u00e9 250 mil mensagens por m\u00eas para iniciar novas conversas, elas teriam um <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing?locale=pt_BR\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">custo unit\u00e1rio de $0.0473<\/span><\/a><span style=\"font-weight: 400;\"> que v\u00e3o direto \u00e0s contas do aplicativo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A boa not\u00edcia \u00e9 que a partir de 1 de fevereiro de 2022 o mensageiro ir\u00e1 flexibilizar algumas pol\u00edticas de cobran\u00e7a para incentivar ainda mais neg\u00f3cios e viabilizar a API para empresas de menor porte.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Veja quais s\u00e3o as principais mudan\u00e7as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A cada m\u00eas, cada cliente ter\u00e1 as primeiras 1.000 conversas gratuitas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Em cada conversa a quantidade de mensagens trocadas n\u00e3o influenciar\u00e1 no custo da conversa, que ser\u00e1 \u00fanico;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se a conversa for iniciada pelo usu\u00e1rio atrav\u00e9s de ads ou bot\u00f5es espec\u00edficos das redes Meta, e se for a primeira conversa hist\u00f3rica do usu\u00e1rio com a marca, ela ser\u00e1 gratuita. As pr\u00f3ximas ser\u00e3o cobradas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e3o haver\u00e1 mais cobran\u00e7a por mensagens enviadas\/recebidas. Apenas por conversa (ou sess\u00e3o), enviadas ap\u00f3s 24h da primeira mensagem enviada pelo cliente;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haver\u00e1 um custo diferente se a <\/span><b>conversa <\/b><span style=\"font-weight: 400;\">for iniciada pela <\/span><b>marca (USD 0,05)<\/b><span style=\"font-weight: 400;\"> ou pelo <\/span><b>usu\u00e1rio (USD 0,03)<\/b><span style=\"font-weight: 400;\"> &#8211; pre\u00e7os pro Brasil;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O envio de um HSM caracterizar\u00e1 o in\u00edcio de uma conversa iniciada pela marca.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As janelas de conversa (sess\u00e3o) s\u00e3o fixas e <\/span><b>uma nova conversa \u00e9 cobrada a cada 24 horas<\/b><span style=\"font-weight: 400;\">, independente do tempo de intera\u00e7\u00e3o entre o consumidor e a empresa.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3s, do time da Elite, que focamos nossos esfor\u00e7os em oferecer a melhor experi\u00eancia ao cliente, acreditamos que essa atualiza\u00e7\u00e3o \u00e9 muito importante n\u00e3o apenas no vi\u00e9s financeiro. Ela tamb\u00e9m traz para o foco o aspecto conversacional do WhatsApp. Mesmo falando com uma marca, clientes esperam naturalidade nas conversas e agora que n\u00e3o haver\u00e1 mais cobran\u00e7as pela quantidade de mensagens trocadas ser\u00e1 poss\u00edvel atender demandas com mais fluidez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea tamb\u00e9m deseja iniciar a sua opera\u00e7\u00e3o no WhatsApp, <\/span><a href=\"https:\/\/elife.com.br\/index.php\/2020\/09\/23\/elife-fornece-operacoes-de-atendimento-no-whatsapp-com-plataforma-automacao-e-pessoas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">entenda as possibilidades<\/span><\/a><span style=\"font-weight: 400;\"> e conte com os nossos consultores.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Desde que foi lan\u00e7ada em 2018, a API do WhatsApp Business ajuda empresas a escalarem seu atendimento ao cliente. Imagine que voc\u00ea possui uma rede de academias e recebe milhares de mensagens diariamente.\u00a0 Com a API do mensageiro \u00e9 poss\u00edvel distribuir a demanda entre v\u00e1rios analistas, programar templates para ativar um cliente (as chamadas [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":6887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[337],"class_list":["post-6886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-api-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business anuncia mudan\u00e7as nas tarifas da API - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2021\/11\/26\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business anuncia mudan\u00e7as nas tarifas da API - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Desde que foi lan\u00e7ada em 2018, a API do WhatsApp Business ajuda empresas a escalarem seu atendimento ao cliente. Imagine que voc\u00ea possui uma rede de academias e recebe milhares de mensagens diariamente.\u00a0 Com a API do mensageiro \u00e9 poss\u00edvel distribuir a demanda entre v\u00e1rios analistas, programar templates para ativar um cliente (as chamadas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elife.com.br\/index.php\/2021\/11\/26\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\/\" \/>\n<meta property=\"og:site_name\" content=\"Elife Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T15:13:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T19:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elife.com.br\/wp-content\/uploads\/2021\/11\/BUZZMONITOR_Capa-Blog-730x480-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camilly Vairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilly Vairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/11\\\/26\\\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/11\\\/26\\\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\\\/\"},\"author\":{\"name\":\"Camilly Vairo\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/#\\\/schema\\\/person\\\/8abe366f7e8cd906d99e115a4164ba67\"},\"headline\":\"WhatsApp Business anuncia mudan\u00e7as nas tarifas da API\",\"datePublished\":\"2021-11-26T15:13:11+00:00\",\"dateModified\":\"2021-11-26T19:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/11\\\/26\\\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\\\/\"},\"wordCount\":475,\"image\":{\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/11\\\/26\\\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elife.com.br\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BUZZMONITOR_Capa-Blog-730x480-1.png\",\"keywords\":[\"API WhatsApp Business\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/11\\\/26\\\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\\\/\",\"url\":\"https:\\\/\\\/elife.com.br\\\/index.php\\\/2021\\\/11\\\/26\\\/whatsapp-business-anuncia-mudancas-nas-tarifas-da-api\\\/\",\"name\":\"WhatsApp Business anuncia mudan\u00e7as nas tarifas da API - 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