{"id":6906,"date":"2021-12-31T18:27:27","date_gmt":"2021-12-31T21:27:27","guid":{"rendered":"https:\/\/elife.com.br\/?p=6906"},"modified":"2022-01-07T12:16:22","modified_gmt":"2022-01-07T15:16:22","slug":"elife-recebe-certificado-folha-top-of-mind-2021-por-parceria-com-diageo-red-label","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2021\/12\/31\/elife-recebe-certificado-folha-top-of-mind-2021-por-parceria-com-diageo-red-label\/","title":{"rendered":"Elife recebe certificado Folha Top Of Mind 2021 por parceria com Diageo (Red Label)"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span style=\"font-weight: 400;\">Anualmente, o Instituto Datafolha realiza uma pesquisa para descobrir as marcas mais lembradas pelos brasileiros em diversas categorias. A partir desse resultado, elas s\u00e3o premiadas no Folha<\/span><a href=\"https:\/\/top-of-mind.folha.uol.com.br\/2020\/\"><span style=\"font-weight: 400;\"> \u201cTop Of Mind&#8221;<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">Na<\/span><span style=\"font-weight: 400;\"> edi\u00e7\u00e3o deste ano, a Elife recebeu o certificado <\/span><a href=\"https:\/\/top-of-mind.folha.uol.com.br\/2021\/\"><span style=\"font-weight: 400;\">Folha Top Of Mind 2021<\/span><\/a><span style=\"font-weight: 400;\">, pelo reconhecimento ao trabalho realizado para a marca Red Label (Johnnie Walker), da multinacional Diageo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em um ano especialmente desafiador devido ao fechamento dos bares, o Red Label (Johnnie Walker) conquistou o topo dos <\/span><a href=\"https:\/\/top-of-mind.folha.uol.com.br\/2021\/10\/top-bebidas-estreia-na-pesquisa-datafolha-com-quatro-vencedoras.shtml\"><span style=\"font-weight: 400;\">u\u00edsques mais lembrados pelos brasileiros<\/span><\/a><span style=\"font-weight: 400;\"> Citado em 10% das men\u00e7\u00f5es espont\u00e2neas, esse resultado foi poss\u00edvel gra\u00e7as \u00e0 adapta\u00e7\u00e3o da marca aos novos comportamentos de consumo, como por exemplo a intensifica\u00e7\u00e3o da bebida nos lares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aliando a\u00e7\u00f5es de varejo com estrat\u00e9gias de comunica\u00e7\u00e3o e relacionamento, a Diageo conseguiu superar os patamares de vendas no per\u00edodo pr\u00e9-pandemia. E o time da Elife contribuiu para esse processo. Desde o in\u00edcio de 2021,a Diageo conta com um atendimento personalizado realizado pela Elife para que os consumidores tenham a experi\u00eancia completa desde o momento da pr\u00e9 at\u00e9 o p\u00f3s-venda\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como revela a gerente da conta Diageo\/Red Label, Graziela Ferrari, o pr\u00eamio \u00e9 uma conquista para o time de Customer Experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>&#8220;A gente faz um trabalho de imers\u00e3o do time junto ao universo da marca e planeja, junto ao cliente, toda a comunica\u00e7\u00e3o com o consumidor para os momentos chave do ano. Receber este pr\u00eamio t\u00e3o importante do mercado \u00e9 a confirma\u00e7\u00e3o de que estamos no caminho certo, reflete o trabalho de todo o time. \u00c9 muito gratificante&#8221;.\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m dos analistas de atendimento e da gerente Graziela Ferrari, todas as a\u00e7\u00f5es de Diageo\/Red Label na Elife s\u00e3o coordenadas pelo Head of Customer Experience William Ferreira.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Ficha t\u00e9cnica:<\/p>\n<p>Equipe:\u00a0<span style=\"font-weight: 400;\">Diageo\/Red Label<\/span><\/p>\n<p>Coordenador: William Ferreira<\/p>\n<p>Gerente:\u00a0<span style=\"font-weight: 400;\">Graziela Ferrari<\/span><\/p>\n<p>Analistas de atendimento:<\/p>\n<div class=\"gmail_default\">Nadhia Dantas<\/div>\n<div class=\"gmail_default\">J\u00falia Cardoso<\/div>\n<div class=\"gmail_default\">Maria Fernanda Bettoni<\/div>\n<div class=\"gmail_default\">B\u00e1rbara Peviani<\/div>\n<div class=\"gmail_default\">Andressa Cajahiba<\/div>\n<div class=\"gmail_default\">Maria Victoria Chiappe<\/div>\n<div class=\"gmail_default\">Lorena Amezquita<\/div>\n<div class=\"gmail_default\">Lucas Santiago Rodriguez<\/div>\n<div class=\"gmail_default\">Victor Castillo<\/div>\n<div class=\"gmail_default\">Claudio Corr\u00eaa<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anualmente, o Instituto Datafolha realiza uma pesquisa para descobrir as marcas mais lembradas pelos brasileiros em diversas categorias. A partir desse resultado, elas s\u00e3o premiadas no Folha \u201cTop Of Mind&#8221;.Na edi\u00e7\u00e3o deste ano, a Elife recebeu o certificado Folha Top Of Mind 2021, pelo reconhecimento ao trabalho realizado para a marca Red Label (Johnnie Walker), [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":6907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463,7],"tags":[423,346],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-noticias","tag-case-customer-experience","tag-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elife recebe certificado Folha Top Of Mind 2021 por parceria com Diageo (Red Label) - Elife Brasil<\/title>\n<meta name=\"description\" content=\"O pr\u00eamio Top of Mind reconhece as marcas mais lembradas do ano pelos brasileiros. 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