{"id":7519,"date":"2023-02-28T20:00:02","date_gmt":"2023-02-28T23:00:02","guid":{"rendered":"https:\/\/elife.com.br\/?p=7519"},"modified":"2023-03-03T18:01:41","modified_gmt":"2023-03-03T21:01:41","slug":"confira-as-vantagens-de-implantar-um-chatbot-no-google-maps","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2023\/02\/28\/confira-as-vantagens-de-implantar-um-chatbot-no-google-maps\/","title":{"rendered":"Confira as vantagens de implantar um chatbot no Google Maps"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p class=\"wp-block-paragraph\">Sabia que trabalhar bem a presen\u00e7a do seu neg\u00f3cio no Google \u00e9 t\u00e3o (ou mais!) importante para a reputa\u00e7\u00e3o da marca quanto avalia\u00e7\u00f5es em redes sociais? Dados indicam que <a href=\"https:\/\/elife.com.br\/index.php\/2019\/07\/16\/96-dos-brasileiros-procuram-empresas-no-google-antes-de-ligar-para-elas-ou-visita-las\/\">96% dos brasileiros pesquisam sobre as empresas<\/a> antes de ligar para elas ou visit\u00e1-las. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dos usu\u00e1rios acessarem os perfis de neg\u00f3cios no Google para checar se um local est\u00e1 aberto e se possui determinado produto para buscar, a quantidade de buscas por locais pr\u00f3ximos tamb\u00e9m tem aumentado. De acordo com <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/reach-customers-on-google\/\">o pr\u00f3prio Google<\/a>, as pesquisas por &#8220;lojas perto de mim&#8221; no <strong>Google Maps<\/strong> dobram de volume a cada ano que passa.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>72% dos clientes procuram produtos nas lojas f\u00edsicas e compram online depois, uma pr\u00e1tica conhecida como <em>showrooming<\/em> (<a href=\"https:\/\/canaltech.com.br\/e-commerce\/antes-da-compra-online-72-dos-clientes-pesquisam-nas-lojas-fisicas-211574\/\">Criteo, 2022<\/a>).<\/li><li>31% dos consumidores afirmam que t\u00eam pesquisado mais antes de comprar produtos, para evitar problemas com estoque, invent\u00e1rio e frete (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/reach-customers-on-google\/\">Google, 2022<\/a>).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas empresas implantam um <strong>chatbot no Google Maps<\/strong> para facilitar o acesso dos clientes a informa\u00e7\u00f5es como pre\u00e7os, hor\u00e1rio de funcionamento e disponibilidade de produtos. Em uma conversa com o bot, os usu\u00e1rios ainda podem obter dire\u00e7\u00f5es, fazer solicita\u00e7\u00f5es e tirar d\u00favidas sobre os servi\u00e7os dispon\u00edveis em cada unidade do neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com William Ferreira, Head of Operations da Elife, implantar chatbots no Google Maps tamb\u00e9m ajuda a atrair clientes. &#8220;O chatbot, por si s\u00f3, acelera o processo de decis\u00e3o de compra. Ao reduzir a quantidade de passos que o cliente precisa percorrer, a empresa reduz a jornada do consumidor e o aproxima da marca&#8221;, afirma William.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chatbots no Google Maps\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/FFfW5j8Mm0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para o usu\u00e1rio, \u00e9 simples: basta clicar no bot\u00e3o \u201cChat\u201d, ao consultar a localiza\u00e7\u00e3o da loja, que uma conversa com a empresa ser\u00e1 iniciada. E, se houver um chatbot dispon\u00edvel para atend\u00ea-lo, as respostas ser\u00e3o obtidas em tempo real. Confira mais vantagens de implantar um chatbot no Google Maps do seu neg\u00f3cio!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Respostas mais r\u00e1pidas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um chatbot \u00e9 capaz de fornecer respostas diretas para as perguntas mais frequentes, diretamente no perfil da empresa no Google Maps. O que torna a experi\u00eancia do usu\u00e1rio muito mais f\u00e1cil e intuitiva.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim os usu\u00e1rios obt\u00eam informa\u00e7\u00f5es em menos tempo do que se ligassem para a central telef\u00f4nica, por exemplo. Quando os bots s\u00e3o assertivos, oferecendo o que os consumidores realmente precisam, isso tamb\u00e9m gera economia de tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recomenda\u00e7\u00f5es precisas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra vantagem de usar chatbots no Google Maps est\u00e1 em oferecer recomenda\u00e7\u00f5es mais precisas e \u00fateis para os usu\u00e1rios. Com a API oficial do Google Maps, os bots s\u00e3o capazes de calcular a dist\u00e2ncia das lojas e o tempo que o usu\u00e1rio levaria para chegar nelas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo das necessidades da empresa, tamb\u00e9m h\u00e1 op\u00e7\u00f5es de APIs do Google Maps que apresentam a rota at\u00e9 o local e os servi\u00e7os dispon\u00edveis em cada unidade.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intera\u00e7\u00f5es personalizadas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro diferencial dos chatbots \u00e9 oferecer uma experi\u00eancia de usu\u00e1rio personalizada. Afinal, os clientes se comunicam com o bot como se estivessem conversando com outra pessoa, e essa interatividade contribui para aprimorar o relacionamento com a marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma forma de tornar a intera\u00e7\u00e3o mais agrad\u00e1vel \u00e9 contar com especialistas em atendimento na cria\u00e7\u00e3o da \u00e1rvore de decis\u00e3o do chatbot. Dessa forma os consumidores sentem que a conversa flui mais naturalmente.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Como integrar um chatbot ao Google Maps?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de recomenda\u00e7\u00f5es precisas, respostas mais r\u00e1pidas e uma intera\u00e7\u00e3o personalizada, os bots tornam a navega\u00e7\u00e3o no Google Maps simples e eficaz para os usu\u00e1rios, aprimorando a experi\u00eancia do cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer implantar chatbots no Google Maps da sua empresa? Conte com a Elife, a \u00fanica solu\u00e7\u00e3o do mercado que oferece o servi\u00e7o completo: plataforma, cria\u00e7\u00e3o, monitoria e ajustes para o seu bot. Acesse a p\u00e1gina <a href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog+elife&amp;utm_medium=022023&amp;utm_campaign=elife\">Chatbots Elife<\/a> e solicite um de nossos consultores!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabia que trabalhar bem a presen\u00e7a do seu neg\u00f3cio no Google \u00e9 t\u00e3o (ou mais!) importante para a reputa\u00e7\u00e3o da marca quanto avalia\u00e7\u00f5es em redes sociais? Dados indicam que 96% dos brasileiros pesquisam sobre as empresas antes de ligar para elas ou visit\u00e1-las. Al\u00e9m dos usu\u00e1rios acessarem os perfis de neg\u00f3cios no Google para checar [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":7520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[149],"class_list":["post-7519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chatbots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Confira as vantagens de implantar um chatbot no Google Maps - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2023\/02\/28\/confira-as-vantagens-de-implantar-um-chatbot-no-google-maps\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confira as vantagens de implantar um chatbot no Google Maps - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Sabia que trabalhar bem a presen\u00e7a do seu neg\u00f3cio no Google \u00e9 t\u00e3o (ou mais!) importante para a reputa\u00e7\u00e3o da marca quanto avalia\u00e7\u00f5es em redes sociais? Dados indicam que 96% dos brasileiros pesquisam sobre as empresas antes de ligar para elas ou visit\u00e1-las. 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