{"id":7684,"date":"2023-05-11T07:43:00","date_gmt":"2023-05-11T10:43:00","guid":{"rendered":"https:\/\/elife.com.br\/?p=7684"},"modified":"2023-06-22T07:52:07","modified_gmt":"2023-06-22T10:52:07","slug":"como-automatizar-compras-via-whatsapp","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2023\/05\/11\/como-automatizar-compras-via-whatsapp\/","title":{"rendered":"Como automatizar compras via WhatsApp com um bot de vendas?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A comunica\u00e7\u00e3o das marcas por meio de canais de conversa conquista cada vez mais espa\u00e7o. Por isso, muitas empresas t\u00eam buscado facilitar o processo de <strong>compra via WhatsApp<\/strong>, que \u00e9 o <a href=\"https:\/\/elife.com.br\/index.php\/2022\/08\/25\/pesquisa-da-elife-aponta-quais-os-canais-de-atendimento-preferidos-dos-consumidores\/\">canal preferido de 89,4% dos consumidores brasileiros<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a pesquisa <a href=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/05\/Conversational-Commerce-Elife-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Conversational Commerce (Elife, 2023)<\/a>, mais de 80% dos consumidores brasileiros j\u00e1 realizaram compras atrav\u00e9s de canais de conversa. O <strong>WhatsApp<\/strong> inclusive possui ferramentas que facilitam as vendas, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Busca por lojas;<\/li><li>Cat\u00e1logo de produtos e servi\u00e7os;&nbsp;<\/li><li>Carrinho de compras.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Em abril de 2023, a <strong>Meta<\/strong> lan\u00e7ou mais uma funcionalidade para o <strong>WhatsApp Business<\/strong>: o pagamento com cart\u00e3o de cr\u00e9dito ou d\u00e9bito. Isso significa que, al\u00e9m de gerar um pedido, os consumidores podem concluir a compra sem sair do aplicativo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qcxoANCKL3y2N4csFM_S6I1r7qDA8w-FHTo0VhKy6wwc8QOpjuu6_3X6PFP60b1R7UuPRuNs5yJdpJlgw_zV4aRG8NsvGsjLwDSRtqPMQ8WHqk8qmMR04OG-f-n8DRwyJsDYqgKIEj1VboVXudvKl0U\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.whatsapp.com\/payments\/br?lang=pt_br\"><strong>WhatsApp Pay<\/strong><\/a> para neg\u00f3cios aprimora a experi\u00eancia dos usu\u00e1rios ao permitir que eles concluam uma <strong>compra via WhatsApp<\/strong>. E tamb\u00e9m torna o aplicativo mais parecido com um marketplace, ou seja: uma plataforma de vendas digitais que re\u00fane v\u00e1rias empresas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira neste artigo como <a href=\"https:\/\/elife.com.br\/index.php\/2023\/01\/30\/tendencias-2023-prepare-se-para-um-ano-de-sucesso-com-o-novo-ebook-da-elife\/\">aproveitar a tend\u00eancia<\/a> das compras por canais de conversa usando <strong>bots no WhatsApp<\/strong> para aumentar o n\u00famero de vendas.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Por que usar um chatbot no WhatsApp?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo os dados da <a href=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/05\/Conversational-Commerce-Elife-2023.pdf\" data-type=\"URL\" data-id=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/05\/Conversational-Commerce-Elife-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa Conversational Commerce<\/a>, a maior vantagem do WhatsApp para 53% dos consumidores \u00e9 a possibilidade de di\u00e1logo. Essa intera\u00e7\u00e3o direta e personalizada aumenta a confian\u00e7a do usu\u00e1rio e sua satisfa\u00e7\u00e3o durante a compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s do chat do WhatsApp, os consumidores podem tirar d\u00favidas, obter mais informa\u00e7\u00f5es sobre os produtos e at\u00e9 mesmo negociar pre\u00e7os. Outras vantagens s\u00e3o destacadas, como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Centralidade para comparar produtos;&nbsp;<\/li><li>N\u00e3o \u00e9 necess\u00e1rio instalar um novo app;&nbsp;<\/li><li>A compra pode ser interrompida e continuada no tempo do cliente.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, desvantagens tamb\u00e9m foram citadas. A principal delas foi a demora para receber respostas, apontada por 23,3% dos consumidores, que pode ser resolvida com o uso de <strong>bots no WhatsApp<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots s\u00e3o capazes de atender 24h por dia, 7 dias por semana, reduzindo o tempo de espera com respostas r\u00e1pidas e precisas. Al\u00e9m disso, chatbots para WhatsApp melhoram a experi\u00eancia dos clientes e podem coletar informa\u00e7\u00f5es sobre eles, se forem integrados a sistemas de <strong>gest\u00e3o de relacionamento<\/strong>, como CRM.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Vantagens da compra via WhatsApp<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Automatizar o processo de <strong>compra via WhatsApp<\/strong> \u00e9 a melhor forma de aproveitar a tend\u00eancia de compras por canais de conversa. E, como o WhatsApp aposta em ferramentas para neg\u00f3cios, vale a pena investir em solu\u00e7\u00f5es para aumentar o n\u00famero de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, porque realizar compras de forma conveniente e r\u00e1pida simplifica a jornada do cliente e economiza o tempo dos usu\u00e1rios. Por exemplo: acessando o cat\u00e1logo de produtos e gerando pedidos diretamente pelas conversas do WhatsApp, n\u00e3o \u00e9 mais necess\u00e1rio alternar entre diferentes aplicativos ou sites para fazer suas compras.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda de acordo com a <a href=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/05\/Conversational-Commerce-Elife-2023.pdf\" data-type=\"URL\" data-id=\"https:\/\/elife.com.br\/wp-content\/uploads\/2023\/05\/Conversational-Commerce-Elife-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa Conversational Commerce<\/a>, 17,4% dos consumidores afirmam que o maior inconveniente ao realizar compras por canais de conversa \u00e9 n\u00e3o poder pagar na pr\u00f3pria plataforma. Cerca de 80% se sentiriam seguros com m\u00e9todos de pagamento diretamente nas plataformas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A boa not\u00edcia \u00e9 que o pagamento por meio do WhatsApp j\u00e1 \u00e9 poss\u00edvel ap\u00f3s o lan\u00e7amento do <strong>WhatsApp Pay para neg\u00f3cios<\/strong>. A funcionalidade foi liberada para testes no segundo semestre de 2023, e deve ser lan\u00e7ada para todas as contas comerciais at\u00e9 2024.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto o WhatsApp Pay para neg\u00f3cios n\u00e3o \u00e9 lan\u00e7ado, ainda \u00e9 necess\u00e1rio que um atendente receba o pedido gerado pelo usu\u00e1rio, calcule o valor e solicite o pagamento manualmente. A n\u00e3o ser que a empresa utilize o <strong>bot de vendas para WhatsApp<\/strong> desenvolvido pela Elife.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Como funciona o bot de vendas?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>bot de vendas desenvolvido pela Elife<\/strong> possibilita criar um cat\u00e1logo de produtos dentro do WhatsApp a partir de uma automa\u00e7\u00e3o. Dentro de uma conversa do cliente com o chatbot, essa automa\u00e7\u00e3o \u00e9 capaz de identificar os itens do carrinho e calcular o valor total deles, para que o usu\u00e1rio conclua a <strong>compra via WhatsApp<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funciona assim: o cliente escolhe os itens do cat\u00e1logo, gera um pedido e o envia para a empresa. Depois, o bot calcula o valor total e encaminha a conversa para uma op\u00e7\u00e3o que leve ao pagamento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir do momento que o cliente fecha o carrinho, algumas op\u00e7\u00f5es de destino s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Direcionar a informa\u00e7\u00e3o para um atendente humano concretizar a venda;<\/li><li>Enviar a informa\u00e7\u00e3o para um sistema da empresa por meio de uma integra\u00e7\u00e3o, que gera um boleto e o encaminha para um e-mail informado pelo usu\u00e1rio;<\/li><li>Gerar um link de pagamento externo para o usu\u00e1rio concluir a compra, caso a empresa possua um sistema que identifique \u201cgatilhos\u201d do bot.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Caso a empresa possua outras necessidades, os <strong>especialistas em atendimento<\/strong> da Elife podem desenvolver uma op\u00e7\u00e3o sob medida para o seu neg\u00f3cio. A <strong>Elife <\/strong>\u00e9 a \u00fanica solu\u00e7\u00e3o do mercado que oferece o servi\u00e7o completo: plataforma, cria\u00e7\u00e3o, monitoria e ajustes para o seu chatbot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber mais sobre como a <strong>Elife <\/strong>pode aumentar o n\u00famero de vendas da sua empresa pelo WhatsApp? Acesse <a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">nossa p\u00e1gina de<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\"> <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">s<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">e<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">r<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">v<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">i<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">\u00e7<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">o<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">s<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\"> <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\">d<\/a><a href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" data-type=\"URL\" data-id=\"https:\/\/chatbots.elife.com.br\/?utm_source=blog&amp;utm_medium=052023&amp;utm_campaign=elife\" target=\"_blank\"> automa\u00e7\u00e3o<\/a> ou preencha o formul\u00e1rio abaixo para solicitar um de nossos especialistas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitas empresas t\u00eam buscado facilitar o processo de compra via WhatsApp. Confira como aproveitar a tend\u00eancia das compras por canais de conversa usando bots no WhatsApp para aumentar o n\u00famero de vendas.<\/p>\n","protected":false},"author":23,"featured_media":7685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[299,71,176],"class_list":["post-7684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automacao","tag-bots","tag-chatbot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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