{"id":7702,"date":"2023-06-29T16:14:00","date_gmt":"2023-06-29T19:14:00","guid":{"rendered":"https:\/\/elife.com.br\/?p=7702"},"modified":"2023-07-21T10:03:50","modified_gmt":"2023-07-21T13:03:50","slug":"repercussao-do-estudo-sobre-diversidade-na-comunicacao-de-grandes-marcas","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2023\/06\/29\/repercussao-do-estudo-sobre-diversidade-na-comunicacao-de-grandes-marcas\/","title":{"rendered":"#ElifenaM\u00eddia: Veja a repercuss\u00e3o do estudo sobre Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para entender <strong>como a popula\u00e7\u00e3o brasileira \u00e9 representada pelas grandes marcas no pa\u00eds<\/strong>, a<strong> Elife<\/strong>, a <strong>SA365<\/strong> e a <strong>Buzzmonitor<\/strong> realizaram o estudo <strong>Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas no Brasil, <\/strong>que repercutiu em ve\u00edculos de grande destaque nacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com dados e an\u00e1lises referentes \u00e0 <strong>comunica\u00e7\u00e3o de<\/strong> <strong>redes sociais dos 20 principais anunciantes do pa\u00eds<\/strong>, a pesquisa estimula o debate sobre a realidade atual e tamb\u00e9m inspira questionamentos para o futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a quinta edi\u00e7\u00e3o do estudo, que foi apresentado no dia 28 de junho e est\u00e1 dispon\u00edvel no <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=91TkHFbQWjo\" target=\"_blank\">formato de webinar<\/a> pelo canal da Buzzmonitor no YouTube:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira as mat\u00e9rias sobre o estudo que mais ganharam destaque na m\u00eddia!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Televis\u00e3o<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">No dia 26 de junho, o Jornal da Tarde, da TV Cultura, veiculou uma mat\u00e9ria sobre o estudo.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Estudo sobre Diversidade na Comunica\u00e7\u00e3o \u00e9 destaque no Jornal da Tarde - TV Cultura (26\/06\/2023)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FmaEk29uagk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A mat\u00e9ria contou com entrevista de <strong>William Ferreira<\/strong>, Head of Operations da Elife. Com foco na representatividade negra, dados da pesquisa foram contextualizados com o depoimento do ator Leonardo Dias.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Portais de not\u00edcias<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Nos portais Terra e no Estad\u00e3o, tiveram destaque as informa\u00e7\u00f5es sobre a <strong>participa\u00e7\u00e3o de pessoas com defici\u00eancia na publicidade das principais marcas brasileiras<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_kIThcgS3EnkN2htcXvT87mUTFJtXiF6rHdCAzG7RQhD0e9XdXvQxjBBmmLTDpWkxf0yGugsxGMnD4ZnBP98MiLIhFaZrcnYea6Ia3gpO97__IeLL3M59KGUxz8iMyNYOJ2O7GSO7mc-WkdsooAGjmw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.terra.com.br\/nos\/marcas-reduzem-participacao-de-pessoas-com-deficiencia-em-publicidade-nas-redes-sociais,b57679cb05855a50a36bea31483e7903j4n4ol54.html\" target=\"_blank\" rel=\"noreferrer noopener\">Leia a mat\u00e9ria completa<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/kCjfwxVgEuVTpGZUpFPeqMEMNLCGLQbPdntk7DPor7fa0u1HemhYyeJk-UA6nnZubctunhz80ncs0ibei4lKoN1S6ydEmecQ5Cqi06jES8EFUpAtOWyM47bDrevQRpmNIUisGxwJcop4NyHjeNVPkBs\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.estadao.com.br\/brasil\/vencer-limites\/marcas-reduzem-participacao-de-pessoas-com-deficiencia-em-publicidade-nas-redes-sociais\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leia a mat\u00e9ria completa<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo aborda uma amplitude de grupos sociais, como <strong>LGBTQIAPN+<\/strong>, <strong>comunidade negra<\/strong>,<strong> ind\u00edgenas<\/strong>, <strong>pessoas gordas<\/strong>, al\u00e9m de<strong> mulheres<\/strong> e <strong>PCDs<\/strong>. O jornal O Globo tamb\u00e9m divulgou diversos dados.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a769uUbKHuovCdCMmkXLtukgt1SLkCqy-y2YaCc2frVVQDe4kgCWYe1iqpBeqWjgUgxOBXgzv5gF2a1WZefWRD-1SMTZ9iCEj51r0EPhMi-dfw69mHQpwQvMae5GnwK3HR0ITeyXB_VhY7OPcJbkSgk\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oglobo.globo.com\/blogs\/capital\/post\/2023\/06\/negros-ja-estao-presentes-em-mais-da-metade-das-campanhas-publicitarias-na-internet.ghtml\" target=\"_blank\" rel=\"noreferrer noopener\">Leia a mat\u00e9ria completa<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No UOL e na Exame, foram apresentados os resultados sobre a <strong>presen\u00e7a de negros na comunica\u00e7\u00e3o das marcas<\/strong>, que registrou um recorde no ano de 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1vmVHmZuQsBHgbp_oELn-nSWWTucKLtq0KDE34hnSHGikLVghcRf4Nspro1hZlp3XCxMvqQ59eZ_q0SPE40Ykp5okhdKSsxD0A7ccssvbfce5WYIXXKxv_pwqE9X_fXMpsQlWygWVhjTO_tpi6ahphc\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/economia.uol.com.br\/noticias\/redacao\/2023\/06\/19\/presenca-de-negros-e-recorde-na-comunicacao-das-marcas-diz-estudo.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Leia a mat\u00e9ria completa<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/SUR0Gh5God-w-IiRnDhcxK6outfAxTpaKLFFk9OwyL3gT7mZyj_KCU3dFbu7BlK1ofsJlbi3CNGGRdsR3jIZwVMCzFRlR7GA4BsgMj7YN7Iz7-3eLDZdR-vS3qJTAxFcf4s5SoZLMeGjU_Rgwvezlws\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/exame.com\/esg\/na-publicidade-representatividade-negra-evolui-pcds-lgbtqiapn-e-indigenas-sao-sub-representados\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leia a mat\u00e9ria completa<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O PROPMARK, publica\u00e7\u00e3o especializada no mercado de comunica\u00e7\u00e3o e marketing, tamb\u00e9m evidenciou importantes resultados da pesquisa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/a82y3RuKT7_7UhTRbZGLjepmO0mL0bonP_N59D7UlwQLCCV9NH7e1vR1aAnmZR1NjW60AdkimB_W1a3ezUPWtDfQojJKNCaOvLzxprIz9KqshMwOEfGW72ID1M3oD6KEF5EPY2Td7dA5mlYGCJiMM0o\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/propmark.com.br\/pretos-estamparam-53-das-campanhas-em-2022-aponta-estudo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leia a mat\u00e9ria completa<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Quer saber mais?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre os dados levantados pelo estudo <strong>Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas<\/strong>, assista ao webinar completo no YouTube:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Diversidade na comunica\u00e7\u00e3o de grandes marcas no Brasil\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/91TkHFbQWjo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Para entender como a popula\u00e7\u00e3o brasileira \u00e9 representada pelas grandes marcas no pa\u00eds, a Elife, a SA365 e a Buzzmonitor realizaram o estudo Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas no Brasil, que repercutiu em ve\u00edculos de grande destaque nacional. Com dados e an\u00e1lises referentes \u00e0 comunica\u00e7\u00e3o de redes sociais dos 20 principais anunciantes do pa\u00eds, [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[418,246,28],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-diversidade-na-comunicacao","tag-estudo","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#ElifenaM\u00eddia: Veja a repercuss\u00e3o do estudo sobre Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2023\/06\/29\/repercussao-do-estudo-sobre-diversidade-na-comunicacao-de-grandes-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ElifenaM\u00eddia: Veja a repercuss\u00e3o do estudo sobre Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"Para entender como a popula\u00e7\u00e3o brasileira \u00e9 representada pelas grandes marcas no pa\u00eds, a Elife, a SA365 e a Buzzmonitor realizaram o estudo Diversidade na Comunica\u00e7\u00e3o de Grandes Marcas no Brasil, que repercutiu em ve\u00edculos de grande destaque nacional. 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