{"id":7904,"date":"2024-05-17T10:30:31","date_gmt":"2024-05-17T13:30:31","guid":{"rendered":"https:\/\/elife.com.br\/?p=7904"},"modified":"2024-05-22T16:11:17","modified_gmt":"2024-05-22T19:11:17","slug":"descubra-o-gpt-4o-guia-completo-do-novo-chatgpt","status":"publish","type":"post","link":"https:\/\/elife.com.br\/index.php\/2024\/05\/17\/descubra-o-gpt-4o-guia-completo-do-novo-chatgpt\/","title":{"rendered":"Descubra o GPT-4o: Guia completo do novo ChatGPT"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p class=\"wp-block-paragraph\">A OpenAI lan\u00e7ou o<strong> <a href=\"https:\/\/openai.com\/index\/hello-gpt-4o\/\" target=\"_blank\" rel=\"noreferrer noopener\">GPT-4o<\/a><\/strong>, uma vers\u00e3o avan\u00e7ada do modelo GPT-4, oferecendo melhorias substanciais em velocidade e <strong>capacidades multimodais que incluem texto, vis\u00e3o e \u00e1udio<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Mira Murati, CTO da OpenAI, essa vers\u00e3o \u00e9 significativamente mais r\u00e1pida e ser\u00e1 disponibilizada gratuitamente para todos os usu\u00e1rios, com vantagens adicionais para usu\u00e1rios pagantes em termos de capacidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O GPT-4o, descrito como nativamente multimodal, permite intera\u00e7\u00f5es em voz, texto e imagem, adequando-se a uma variedade de comandos e contextos<\/strong>. Desenvolvedores interessados poder\u00e3o acessar a API, que promete custo reduzido e efici\u00eancia dobrada em compara\u00e7\u00e3o ao GPT-4 Turbo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa atualiza\u00e7\u00e3o marca uma evolu\u00e7\u00e3o significativa na trajet\u00f3ria da OpenAI, <a href=\"https:\/\/blog.samaltman.com\/gpt-4o\" target=\"_blank\" rel=\"noreferrer noopener\">que inicialmente visava democratizar os benef\u00edcios da IA, mas agora foca em oferecer seus modelos avan\u00e7ados atrav\u00e9s de APIs pagas<\/a>, incentivando terceiros a inovar e criar novas aplica\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o GPT-4o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O GPT-4o, abrevia\u00e7\u00e3o de &#8220;ChatGPT 4 Omni&#8221;, onde &#8220;omni&#8221; significa &#8220;tudo&#8221;, \u00e9 a mais recente vers\u00e3o do modelo de intelig\u00eancia artificial da OpenAI<\/strong>. Este modelo avan\u00e7ado foi projetado para intera\u00e7\u00f5es mais naturais entre humanos e computadores, aceitando e processando qualquer combina\u00e7\u00e3o de texto, \u00e1udio, imagem e v\u00eddeo para gerar respostas em formatos semelhantes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Say hello to GPT-4o, our new flagship model which can reason across audio, vision, and text in real time: <a href=\"https:\/\/t.co\/MYHZB79UqN\">https:\/\/t.co\/MYHZB79UqN<\/a><br><br>Text and image input rolling out today in API and ChatGPT with voice and video in the coming weeks. <a href=\"https:\/\/t.co\/uuthKZyzYx\">pic.twitter.com\/uuthKZyzYx<\/a><\/p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/x.com\/OpenAI\/status\/1790072174117613963?ref_src=twsrc%5Etfw\">May 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma capacidade de resposta quase instant\u00e2nea, o GPT-4o oferece desempenho compar\u00e1vel ao humano em conversas e excede o modelo GPT-4 Turbo em efici\u00eancia, especialmente em textos n\u00e3o ingleses e compreens\u00e3o multimodal de vis\u00e3o e \u00e1udio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas caracter\u00edsticas o tornam particularmente eficaz na cria\u00e7\u00e3o de intera\u00e7\u00f5es mais ricas e vers\u00e1teis com a tecnologia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que o GPT-4o \u00e9 capaz de fazer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A principal inova\u00e7\u00e3o do GPT-4o reside na sua habilidade multimodal para processar e responder a diferentes formatos de m\u00eddia de forma r\u00e1pida e intuitiva.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos v\u00eddeos demonstrativos, essa capacidade \u00e9 evidente, especialmente na intera\u00e7\u00e3o fluida e contextual da ferramenta. Por exemplo, em um v\u00eddeo, o GPT-4o identifica o vencedor em uma partida de &#8220;Pedra, Papel e Tesoura&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Rock, Paper, Scissors with GPT-4o <a href=\"https:\/\/t.co\/Cy4r3vABtH\">pic.twitter.com\/Cy4r3vABtH<\/a><\/p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/x.com\/OpenAI\/status\/1790089518210580721?ref_src=twsrc%5Etfw\">May 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que isso, o GPT-4o demonstra rea\u00e7\u00f5es que imitam as humanas, como rir em momentos adequados, expressar surpresa, elogiar de forma precisa, e at\u00e9 alterar o tom de voz ao interagir com animais de estima\u00e7\u00e3o, mostrando uma simula\u00e7\u00e3o convincente de intera\u00e7\u00f5es humanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Dog meets GPT-4o <a href=\"https:\/\/t.co\/5C0hlYq5ws\">pic.twitter.com\/5C0hlYq5ws<\/a><\/p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/x.com\/OpenAI\/status\/1790089525642899678?ref_src=twsrc%5Etfw\">May 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, a OpenAI esclarece que, sendo o GPT-4o o primeiro modelo a integrar todas essas modalidades, ainda estamos apenas no in\u00edcio da explora\u00e7\u00e3o das capacidades e limita\u00e7\u00f5es do modelo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GPT-4o vs GPT-4: Entendendo as diferen\u00e7as<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>GPT-4o \u00e9 uma evolu\u00e7\u00e3o do GPT-4<\/strong>, projetado para superar seu predecessor em capacidade de racioc\u00ednio e intera\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este novo modelo \u00e9 vers\u00e1til, compreendendo e respondendo a comandos em diferentes formatos como texto, \u00e1udio e imagem, e pode at\u00e9 combinar esses modos para interagir. Isso permite intera\u00e7\u00f5es mais naturais, semelhantes a uma conversa humana, onde o usu\u00e1rio pode inclusive mostrar objetos ao chatbot para an\u00e1lise.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Point and learn Spanish with GPT-4o <a href=\"https:\/\/t.co\/TdOy2w5eM6\">pic.twitter.com\/TdOy2w5eM6<\/a><\/p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/x.com\/OpenAI\/status\/1790089515375214798?ref_src=twsrc%5Etfw\">May 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto modelos anteriores necessitavam de ferramentas adicionais para tratar diversos tipos de dados, o <strong>GPT-4o <\/strong>integra a an\u00e1lise de texto, imagem e \u00e1udio numa \u00fanica rede neural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o s\u00f3 simplifica o processo como tamb\u00e9m acelera a resposta, especialmente nos comandos de voz, onde o GPT-4o responde em m\u00e9dia em 320 milissegundos\u2014um tempo compar\u00e1vel ao de uma resposta humana em conversa\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Fast counting with GPT-4o <a href=\"https:\/\/t.co\/3KfVbaAM6c\">pic.twitter.com\/3KfVbaAM6c<\/a><\/p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/x.com\/OpenAI\/status\/1790089523969356223?ref_src=twsrc%5Etfw\">May 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Acesso ao GPT-4o&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O GPT-4o est\u00e1 sendo introduzido aos usu\u00e1rios do ChatGPT de forma gradual<\/strong>. Segundo a OpenAI, as funcionalidades de texto e imagem do modelo j\u00e1 est\u00e3o em fase de implementa\u00e7\u00e3o desde a \u00faltima segunda-feira (13).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em breve, uma vers\u00e3o alpha do Modo de Voz, otimizada pelo GPT-4o, ser\u00e1 disponibilizada, permitindo testes iniciais antes de um lan\u00e7amento mais amplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os desenvolvedores, o acesso ao GPT-4o na API estar\u00e1 dispon\u00edvel em breve, oferecendo recursos avan\u00e7ados de texto e vis\u00e3o a um custo reduzido comparado ao GPT-4 Turbo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a OpenAI planeja estender as novas funcionalidades de \u00e1udio e v\u00eddeo a um grupo seleto de parceiros nas pr\u00f3ximas semanas, expandindo as capacidades interativas do modelo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como o GPT pode posicionar sua empresa \u00e0 frente no mercado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 novidade que a intelig\u00eancia artificial generativa est\u00e1 transformando a an\u00e1lise de mercado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O<strong> ChatGPT<\/strong> simula o racioc\u00ednio humano e processa informa\u00e7\u00f5es rapidamente. A introdu\u00e7\u00e3o do <strong>GPT-4o <\/strong>eleva essa capacidade ao permitir o processamento e a resposta a diferentes formatos de m\u00eddia de maneira r\u00e1pida e intuitiva, ajudando empresas a superarem as limita\u00e7\u00f5es dos m\u00e9todos tradicionais de an\u00e1lise de dados e explorarem novas dimens\u00f5es de intelig\u00eancia de mercado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A nova intelig\u00eancia de mercado na era do ChatGPT\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/74T8-SPPDBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao analisar extensos volumes de dados de m\u00faltiplas fontes, as marcas ganham uma compreens\u00e3o aprofundada em seus setores, permitindo que respondam estrategicamente com agilidade e precis\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, analisar dados, monitorar concorrentes e acompanhar tend\u00eancias de mercado podem ser tarefas complexas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar esses processos, a Elife criou o<strong> <a href=\"https:\/\/insights.elife.com.br\/newsletter?utm_source=blog&amp;utm_medium=052024&amp;utm_campaign=elife\" target=\"_blank\" rel=\"noreferrer noopener\">Insight Pills<\/a><\/strong>, um servi\u00e7o que combina a IA do ChatGPT com a plataforma Buzzmonitor para fornecer an\u00e1lises precisas e insights di\u00e1rios que podem orientar estrat\u00e9gias de marketing e decis\u00f5es de neg\u00f3cios de forma eficaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra como o <strong>Insight Pills<\/strong> pode revolucionar sua estrat\u00e9gia de mercado. Experimente gratuitamente <a href=\"https:\/\/insights.elife.com.br\/newsletter?utm_source=blog&amp;utm_medium=052024&amp;utm_campaign=elife\" target=\"_blank\" rel=\"noreferrer noopener\">acessando o link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A OpenAI lan\u00e7ou o GPT-4o, uma vers\u00e3o avan\u00e7ada do modelo GPT-4, oferecendo melhorias substanciais em velocidade e capacidades multimodais que incluem texto, vis\u00e3o e \u00e1udio.&nbsp; Segundo Mira Murati, CTO da OpenAI, essa vers\u00e3o \u00e9 significativamente mais r\u00e1pida e ser\u00e1 disponibilizada gratuitamente para todos os usu\u00e1rios, com vantagens adicionais para usu\u00e1rios pagantes em termos de capacidade. [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[535,208,169],"class_list":["post-7904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chatgpt","tag-insights","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubra o GPT-4o: Guia completo do novo ChatGPT - Elife Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elife.com.br\/index.php\/2024\/05\/17\/descubra-o-gpt-4o-guia-completo-do-novo-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra o GPT-4o: Guia completo do novo ChatGPT - Elife Brasil\" \/>\n<meta property=\"og:description\" content=\"A OpenAI lan\u00e7ou o GPT-4o, uma vers\u00e3o avan\u00e7ada do modelo GPT-4, oferecendo melhorias substanciais em velocidade e capacidades multimodais que incluem texto, vis\u00e3o e \u00e1udio.&nbsp; Segundo Mira Murati, CTO da OpenAI, essa vers\u00e3o \u00e9 significativamente mais r\u00e1pida e ser\u00e1 disponibilizada gratuitamente para todos os usu\u00e1rios, com vantagens adicionais para usu\u00e1rios pagantes em termos de capacidade. 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